Digital Marketing & Social Media BA/BSc (Hons)

with or without Professional Practice Year

UCA Epsom - 2020, 2021

Length of study:

Three years full-time

Or, Four years full-time with Professional Practice Year

Campus:

UCA Epsom

Entry requirements:

112 UCAS tariff points

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Course entry options:

September 2020

September 2021

View term dates

UCAS institution code:

C93

UCAS code:

P304

UCAS code for course with Professional Practice:

P305

Course overview

Effective marketing and social media are critical to the success of any business, and our BA/BSc (Hons) Digital Marketing and Social Media course will help you become an expert in both, so you can play your part in an exciting and ever-changing industry.

Both digital marketing and social media are constantly evolving and those within the industry need to think fast and think creatively to meet the demands of both technology and customer behaviour to succeed.

Our course, taught at our unique and dynamic Business School for the Creative Industries at UCA Epsom, will harness your creative talent and allow you to develop an enquiring, critical and reflective approach that you’ll need to become a marketing professional in an exciting and ever-changing industry. 

You'll gain the ability to develop bespoke digital marketing and social media approaches that can be applied to a range of sectors, along with strategic problem-solving skills that are highly sought after by employers.

Alongside academic theory, you’ll benefit from an embedded practice-based learning experience. The course has a global perspective and will develop your appreciation of strategies and tactics for international markets, and give you the confidence to begin your career in digital marketing, social media or any other marketing-related professions and the wider society in which they operate.

You also have the option to complete a Professional Practice Year as part of this course, see below for more details.

This course has previously been titled BA (Hons) Marketing.


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Course details

  • Year one

    In your first year, you'll build a solid foundation from which to develop your knowledge and understanding of Digital Marketing and Social Media.

    Marketing Fundamentals
    You’ll be introduced to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, it introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives.

    Introduction to Finance and Accounting
    You’ll learn basic understanding of accounting terms and concepts, and we will provide you with knowledge and skills in understanding the recording, processing and reporting of business transactions and events. It is structured to familiarise you with the accounting process as an information system of business, and enhance you to apply the principles and processes to the preparation and presentation of accounting information.

    Project and Operations Management
    You will investigate the intricacies of managing operation processes and projects and its impact on shaping the competitive strategy of an organisation. Moreover, you’ll be introduced to the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. You’ll learn the skills and tools of project management with a practical, hands-on approach.

    Management and Organisation Behaviour
    In readiness for further study, this unit introduces you to the concepts, theories and models utilised in management and organisation studies. Specifically, the unit is designed to offer you the opportunity to develop and gain management skills and knowledge about yourself, about others and about organisations.

    Enterprise Project
    You’ll learn the process of launching and building a new venture and research the relationships between this and entrepreneurship. You will be expected to explore a range of case studies, and identify and evaluate to what extent success of entrepreneurs could be based on their traits, styles and behaviours. With this knowledge you will apply business innovation as well as how to create value in firms, through new product or services, technologies, business concepts, transaction mechanisms, distribution channels, etc.

  • Year two

    You'll be encouraged to broaden your understanding in your second year, and you’ll also select whether to pursue your degree as a BA or as a BSc qualification. Alongside academic theory, you'll benefit from an embedded practice-based learning experience as well as the opportunity to complete a professional work placement.

    E-Business and E-Marketing (Digital Business & Marketing)
    Throughout this unit you will have the opportunity to develop conceptual knowledge needed to develop your understanding of eBusiness and eMarketing strategies. The unit explores a diverse range of activities that comprise digital business and digital marketing strategy management to enable you to appreciate the major differences between traditional and digital business and marketing activities at a strategic level.

    Entrepreneurship and Creativity
    This unit provides an overall insight into entrepreneurship and the creative approaches to the study of entrepreneurship. You will investigate the factors, which underpin successful entrepreneurship activities for small and medium sized organisations. You will also explore issues related to individuals and enterprise entrepreneurial mint-set, as well as small and family businesses.

    Professional Practice and Marketing Placement
    The aim of this unit is to provide you with marketing acumen and practical skills in becoming a business and management professional. Ideally, you will have the opportunity to conduct an internship in a business organisation, or you will be participating in a set project which will enable you to achieve your learning objectives and outcomes. 

    Global Marketing
    Building on your knowledge of Marketing Fundamentals from year one, this unit provides detailed understanding of global business environment for you, as an international marketing manager to make complex marketing decisions. Moreover, it will explore details of the international marketing planning process, so you will be provided with knowledge and understanding required to produce a feasible and viable international marketing plan, which often is a strategic activity for any business operating in an international context. In addition, you will also be able to demonstrate and develop skills in conducting secondary research and use evidence to justify your strategic marketing decisions to construct your own global marketing plan.

  • Professional Practice Year (if undertaken)

    If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

    While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

  • Year three

    You will expand your research skills and develop stronger independence in your third year. You'll complete your degree with the marketing knowledge and skills valued by employers.

    Marketing Strategy and Planning
    You will gain fundamental understanding of marketing concepts and your insights gained in differentiating the role of marketing manager in domestic and international marketing decision making (Global Marketing), as well as the practical knowledge and skills of marketing process.

    Market Research
    This unit will equip you with the practical skills needed to undertake effective research and analysis, which will contribute to your final Integrated Marketing Project. Using a range of research methodologies, you will be able to review case studies, identify trends, market research and varying contexts in which market research can support marketing decisions.

    Enterprise Sustainability and Business Ethics
    Ethical behaviour and corporate social responsibility can bring significant benefits to a business and as sustainability now forms part of the everyday consciousness of the consumer its presence will be permanent. We will present you with the concept of business ethics and develop your abilities to examine its relevance when considering business objectives and responsibilities.

    Integrated Marketing Project
    This unit aims to demonstrate your knowledge and understanding developed from previous business and marketing units, and your ability to integrate and apply academic and practical knowledge at a strategic level, often valued by business consultancy organisations and employers. This is a negotiated project, which can either evolve from your experience working in an organisation, or can be delivered as a marketing plan or a marketing consultancy project.

  • Fees and additional costs

    Tuition fees
    The course fees per year for 2020 entry are:

    • UK and EU students - £9,250 
    • International students - £16,250 (standard fee)
    • International students - £15,600 (full early payment fee)

    If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

    Additional course costs
    In addition to the tuition fees please see the additional course costs for 2020 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Professional Practice Year

You have the option to complete a Professional Practice Year as part of this course.

You’ll spend two years learning with us, before putting what you’ve learned into practice through a year-long industry placement.

Our Professional Practice placements give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. These qualities are widely recognised by employers and a significant proportion of placement students nationally are offered graduate-level jobs or go onto postgraduate study.

Throughout your placement, your course team will support you, making use of our extensive industry connections to help facilitate you to find about the right placement for you. On conclusion of the placement, you’ll return to complete your final year of study – applying what you’ve learned on the job. 

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

Facilities

The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

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Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

Your portfolio

This course doesn’t require a portfolio. We may invite you for an Applicant Day and interview so you can visit us, meet the course team and other applicants, and take a tour of all our facilities. Students from diverse educational backgrounds are encouraged to apply.

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