Our vision is to be recognised as a global authority on creative arts, creative technologies and business for the creative industries.

We are achieving this through our strategic plan 2018-28, which focuses on a number of key areas:

  • Delivery of a shared vision through high-performing Teams
  • Develop and drive a financially robust and resilient business model
  • Develop the ‘Business of Creativity’
  • Develop our international presence and influence
  • Enhancing our educational offer