Year 1 (equivalent in level to year 3 of BA course)
During this top-up year you achieve a greater level of independence with self-managed research, study and practice, resulting in a final business project.
You will learn, in this unit, to develop knowledge and understanding of the terminology of strategy and its relevance to strategic decision making in organisations. You will learn the fundamental decisions made in the field of strategy covering three strategic dimensions i.e. strategy process, strategy content and strategy context.
Marketing Strategy and Planning
The ‘strategy’ is what it is you want to achieve the ‘plan’ is how you are going to do it. In this unit you will learn capturing and creating customer value at strategic level. You will gain fundamental understanding of marketing concepts and your insights gained in differentiating the role of marketing manager in domestic and international marketing decision making (Global Marketing), as well as the practical knowledge and skills of marketing process.
Enterprise Sustainability and Business Ethics
Ethical behaviour and corporate social responsibility can bring significant benefits to a business and as sustainability now forms part of the everyday consciousness of the consumer its presence will be permanent. We will present you with the concept of business ethics and develop your abilities to examine its relevance when considering business objectives and responsibilities.
Entrepreneurship and Creativity
This unit provides an overall insight into entrepreneurship and the creative approaches to the study of entrepreneurship. You will investigate the factors, which underpin successful entrepreneurship activities for small and medium sized organisations. You will also explore issues related to individuals and enterprise entrepreneurial mint-set, as well as small and family businesses.
This unit aims to develop your skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to the course you’re studying and your professional development. You will be expected to addresses the elements that make up formal research including research proposal, research methodologies, action planning, carrying out research itself and presenting both primary and secondary findings.
Final Business Project
Your Final Business Project allows you to develop your skillset of independent enquiry enabling you to undertake a sustained research investigation of direct relevance to your area of interest and professional development.
Completing our BA Business Innovation and Management (top-up) will enable to pursue a career in:
- Graduate Schemes
- Postgraduate Study
- Junior Manager.