Business Bootcamp 3: Storytelling and Narrative (all students)
This bootcamp provides you with an opportunity to explore narrative structures and experiment how they have been used, particularly in the changing landscape of digital marketing, demonstrating how important it is to develop your storytelling skills in the creative industries.
Artist Development & Management (all students)
You’ll explore, through management theories and practices, how to develop, manage and sustain artist careers in today's dynamic music market. You’ll analyse and discuss the A&R and artist development process through to marketing, promotion and distribution and consumption of products/services to end users. This will consider genre, key markets, media and representation.
Business Seminar 3: Professional Practice (all students)
Through a series of lectures, workshops and seminars you'll begin your preparations for industry experience. We'll ask you to self-assess your interests, strengths, areas for development and your future career ambitions; building and creating your network, how you can make a positive contribution to the industry and how you see yourself and others.
Creative Business Start-up (all students)
Learn the process of creating and building a new business venture, through exploring a range of case studies and identifying and evaluating the role of creativity in business start-ups. With this knowledge, you will apply business innovation as well as how to create value in firms, through new product or services, technologies and business. To this, you’ll conduct market research and produce a creative business plan.
Business Bootcamp 4: Exploring Innovation (all students)
Through a series of exciting and engaging fast-paced workshops, tasks and peer sessions you will be introduced and welcomed to professional practice and conduct in the creative industries through the BSCI Honeycomb Lens where we facilitate self-motivation, exploration, empowerment, and support development and recognition of skills for learning as you experience your business school journey.
Professional Placement (all students)
This unit is self-initiated and will involve you taking a legitimate Industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience.
All students choose one unit from Gamification & Marketing and Wearable Technology
Gamification & Marketing (elective unit)
This unit approaches the subject of gamification and marketing holistically, investigating the practical, critical and theoretical contexts surrounding this subject.
Wearable Technology (elective unit)
This unit approaches the subject of wearable technology, assessing the practical, critical and theoretical contexts surrounding this subject. You’ll explore wearable cultures, alongside the macro and micro landscapes and how this is influencing and impacting the creative industries. You’ll look at how sectors are adopting, or resisting, wearable technology and where and how it is being used.
BA students choose one unit from Digital Marketing Analytics or Influence & Influencers or Festivals & Cultures or or Journalism or Financial Management for the Creative Industries
BSc students choose one unit from Digital Marketing Analytics or Financial Management for the Creative Industries
Digital Marketing Analytics (elective unit)
Digital marketing analytics seeks to understand markets to improve marketing actions. The ability to acquire, analyse and to understand large marketing data sets, made possible by digitisation, can improve marketing campaigns and result in better performance. Data sets can be mined using a variety of quantitative techniques. Understanding markets better will enable more effective allocation of marketing budgets and an improved understanding of customer experiences.
Influence & Influencers (elective unit)
You’ll apply a critical and theoretical lens to the subject, questioning the role the influencer plays within society and business. This unit in particular will focus on the ethical considerations that arise in the application of influence within marketing contexts, including the sector’s engagement with gender, sexuality and race. Finally, you’ll propose and create an innovative social media campaign, that engages with the subjects explored in this unit.
Journalism (elective unit)
This unit looks at styles of journalism that allow for even greater levels of depth, investigation, external perspectives, media law and ethics and substantiated fact. You will not only present the story, but look beyond, the story behind the story, and potentially further, the story behind that. As part of this unit, we will present and discuss the importance of “hooks” and “angles” in generating in-depth work, alongside the importance of distinctiveness, in view of the existing sources of information that could be consulted.
Festivals & Cultures (elective unit)
Festivals have been an essential part of the fabric of social and religious life since times immemorial. This unit will explore the origins, functions and evolution of the different varieties of festivals, present a holistic view of the multiple dimensions at play in contemporary festivals, and attempt to answer the question: what are the makings of successful and enduring festivals?
Financial Management for the Creative Industries (elective unit)
Financial Management in the creative and cultural industries is all about getting the right financial result by managing your income and expenditure. Financial management is an essential part of any enterprise and business. In this unit, you will explore business, financial and management models relating to the creative economy with focus sessions on the nuances of Fashion, Music and Digital revenue streams.
BA students choose one unit from Behavioural Studies and Consumption or Music, Media & Communications: Print & Audio or Visual Communications
BSc students study Behavioural Studies and Consumption
Behavioural Studies and Consumption (elective unit)
You’ll be introduced to the theory and practice of consumer behaviour and consumption. You’ll explore how perceptions, learning, memory, personality, and culture influence consumer behaviour and how consumption changes by cultural and subcultural influences.
Music, Media & Communications: Print & Audio (elective unit)
This unit explores the connection between music and media. It will uncover the history of music media from the early works of music criticism up to the present-day landscape of multiple digital channels, social media and individual narratives. You’ll chart the history of the music press and journalism from Melody Maker to the present-day blogosphere, as well as the history of music in film and on video. You’ll also look at the audio culture around music in terms of radio and podcasting, which has been a growth area of late. Finally, you’ll explore to what degree digital media has disrupted this traditional model of media hierarchy and how music is intrinsic to advertising.
Visual Communications (elective unit)
You’ll explore the many facets of visual communication - graphic design through typography, editorial design, branding and packaging and illustration through drawing, image making and visual storytelling, all which touch upon both traditional and digital skills and techniques. You’ll also learn the wider contexts surrounding visual communication in multiple contexts from fashion to music, and discuss the fast-changing nature of publishing in all its forms.
Creative Innovation (for students on the Professional Practice Year pathway)
The ability to adapt and innovate is a vital element of creative business to withstand and prosper in fast-paced, and highly transformative sectors. This unit is designed for you investigate the real-world, relevant issues that are impacting on your Industry, while challenging well-established theory and/or principles which these contemporary issues conflict with. You’ll attempt to locate solutions to these problems through creative concepts, underpinned by alternative or reinvigorated principles and/or theory.
Industry Lecture Series (for students on the Professional Practice Year pathway)
This unit allows you to explore contemporary industry practices central to today’s global creative industries. It will allow you to build a portfolio of knowledge pertinent to your chosen industry sector. The series will include industry expert lectures, group workshops and group working, in order to test and explore industry sectors
Critical Analysis with English for Academic Purposes 1 (For direct entry international students only)
This unit will help you improve your academic skills within the context of the creative industries, including learning about our core expectations, formal and informal communication skills, critical thinking, research and presenting skills and academic writing skills.
Critical Analysis with English for Academic Purposes 2 (For direct entry international students only)
This second unit will help you further improve your academic skills within the context of the creative industries, covering academic study, writing and considerations in-depth. This unit covers the likes of critical analysis, research methodologies, referencing, and further writing skills.