Business Bootcamp 3: Storytelling and Narrative (all students)
This bootcamp provides you with an opportunity to explore narrative structures and experiment how they have been used, particularly in the changing landscape of digital marketing, demonstrating how important it is to develop your storytelling skills in the creative industries.
Events Design 1 (all students)
Events design is the process of creating intentional user experiences that take participants on a journey, thereby creating impact and value by shaping behaviour. In this unit, you’ll explore the different facets of events design, how to inform decisions and deliver high impact and high-value events. Borrowing from design thinking, behavioural economics and social psychology, you will learn to craft eventscapes that transcend the brief.
Business Seminar 3: Professional Practice (all students)
Through a series of lectures, workshops and seminars you'll begin your preparations for industry experience. We'll ask you to self-assess your interests, strengths, areas for development and your future career ambitions; building and creating your network, how you can make a positive contribution to the industry and how you see yourself and others.
Creative Business Start-up (all students)
Learn the process of creating and building a new business venture, through exploring a range of case studies and identifying and evaluating the role of creativity in business start-ups. With this knowledge, you will apply business innovation as well as how to create value in firms, through new product or services, technologies and business. To this, you’ll conduct market research and produce a creative business plan.
Business Bootcamp 4: Exploring Innovation (all students)
Through a series of exciting and engaging fast-paced workshops, tasks and peer sessions you will be introduced and welcomed to professional practice and conduct in the creative industries through the BSCI Honeycomb Lens where we facilitate self-motivation, exploration, empowerment, and support development and recognition of skills for learning as you experience your business school journey.
Professional Placement (all students)
This unit is self-initiated and will involve you taking a legitimate Industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience.
All students choose one unit from Gamification & Marketing and Wearable Technology
Gamification & Marketing (elective unit)
This unit approaches the subject of gamification and marketing holistically, investigating the practical, critical and theoretical contexts surrounding this subject.
Wearable Technology (elective unit)
This unit approaches the subject of wearable technology, assessing the practical, critical and theoretical contexts surrounding this subject. You’ll explore wearable cultures, alongside the macro and micro landscapes and how this is influencing and impacting the creative industries. You’ll look at how sectors are adopting, or resisting, wearable technology and where and how it is being used.
BA students choose one unit from Digital Marketing Analytics or Influence & Influencers or Public Relations or Festivals & Cultures or Financial Management for the Creative Industries
BSc students choose one unit from Digital Marketing Analytics or Financial Management for the Creative Industries
Digital Marketing Analytics (elective unit)
Digital marketing analytics seeks to understand markets to improve marketing actions. The ability to acquire, analyse and to understand large marketing data sets, made possible by digitisation, can improve marketing campaigns and result in better performance. Data sets can be mined using a variety of quantitative techniques. Understanding markets better will enable more effective allocation of marketing budgets and an improved understanding of customer experiences.
Influence & Influencers (elective unit)
You’ll apply a critical and theoretical lens to the subject, questioning the role the influencer plays within society and business. This unit in particular will focus on the ethical considerations that arise in the application of influence within marketing contexts, including the sector’s engagement with gender, sexuality and race. Finally, you’ll propose and create an innovative social media campaign, that engages with the subjects explored in this unit.
Public Relations (elective unit)
Great PR resonates in a way that advertising never can. In this unit, you will discover the theories, the personalities, and the good, the bad and the ugly of this craft. You will learn how to produce press releases, how to build and elevate compelling stories and how to pitch them.
Festivals & Cultures (elective unit)
Festivals have been an essential part of the fabric of social and religious life since times immemorial. This unit will explore the origins, functions and evolution of the different varieties of festivals, present a holistic view of the multiple dimensions at play in contemporary festivals, and attempt to answer the question: what are the makings of successful and enduring festivals?
Financial Management for the Creative Industries (elective unit)
Financial Management in the creative and cultural industries is all about getting the right financial result by managing your income and expenditure. Financial management is an essential part of any enterprise and business. In this unit, you will explore business, financial and management models relating to the creative economy with focus sessions on the nuances of Fashion, Music and Digital revenue streams.
BA students choose one unit from Supply Chain Analysis & Management or Behavioural Studies and Consumption or Identity & Marketing
BSc students choose one unit from Supply Chain Analysis & Management or Behavioural Studies and Consumption
Supply Chain Analysis & Management (elective unit)
This unit explores supply chains and the impact they have on business, discussing the five stages of supply chain management - plan, source, make, deliver, and return. You’ll also consider ethics and sustainability - analysing how people and planet can be impacted through the supply chain and how this can affect the reputation of the brand in the eyes of the consumer.
Behavioural Studies and Consumption (elective unit)
You’ll be introduced to the theory and practice of consumer behaviour and consumption. You’ll explore how perceptions, learning, memory, personality, and culture influence consumer behaviour and how consumption changes by cultural and subcultural influences.
Identity & Marketing (elective unit)
An evaluation of both company and consumer identity and culture is a vital component of marketing. This unit will introduce you to how identity and marketing work in tandem. You’ll examine the symbolism of brand identity and its importance in attracting a loyal customer, and the ways marketing utilises data to target segmented consumer groups attracting niche audiences with customised promotions.
Creative Innovation (for students on the Professional Practice Year pathway)
The ability to adapt and innovate is a vital element of creative business to withstand and prosper in fast-paced, and highly transformative sectors. This unit is designed for you investigate the real-world, relevant issues that are impacting on your Industry, while challenging well-established theory and/or principles which these contemporary issues conflict with. You’ll attempt to locate solutions to these problems through creative concepts, underpinned by alternative or reinvigorated principles and/or theory.
Industry Lecture Series (for students on the Professional Practice Year pathway)
This unit allows you to explore contemporary industry practices central to today’s global creative industries. It will allow you to build a portfolio of knowledge pertinent to your chosen industry sector. The series will include industry expert lectures, group workshops and group working, in order to test and explore industry sectors
Critical Analysis with English for Academic Purposes 1 (For direct entry international students only)
This unit will help you improve your academic skills within the context of the creative industries, including learning about our core expectations, formal and informal communication skills, critical thinking, research and presenting skills and academic writing skills.
Critical Analysis with English for Academic Purposes 2 (For direct entry international students only)
This second unit will help you further improve your academic skills within the context of the creative industries, covering academic study, writing and considerations in-depth. This unit covers the likes of critical analysis, research methodologies, referencing, and further writing skills.