Fashion Business & Management BA/BSc (Hons)

with or without Professional Practice Year

UCA Epsom - 2021

Length of study:

Three years full-time

Or, Four years full-time with Professional Practice Year


UCA Epsom

Entry requirements:

112 UCAS tariff points

click here for full details

Course entry options:

September 2021

View term dates

UCAS institution code:


UCAS code:


UCAS code for course with Professional Practice:


Course overview

Taught in our Business School for the Creative Industries at UCA Epsom, this Fashion Business and Management course prepares you to play a role in the dynamic global fashion industry.

Promoting creative thinking in a commercial context, the course focuses on developing your business acumen and your strategic planning ability. You’ll acquire skills in fashion buying, merchandising, forecasting, management strategy, PR and marketing, branding and international business.

In the first year of your course, you'll be introduced to the fundamental principles of the fashion industry, creative business and management, as well as brand management and promotion, buying and merchandising.

You'll focus on finding your own specialist approach to work in your second year and be encouraged to start working more independently as you learn more about professional practices, visual merchandising and fashion forecasting.

In your final year you will achieve a greater level of independence, focusing on self-managed research, study and practice. You’ll then apply everything you’ve learned as you produce a unique, creative and industry-linked final major project.

You’ll also have the option to complete a year-long Professional Practice Year within the fashion industry, which provides you with an opportunity to apply what you have learned and further develop your skills and experience.

Our graduates are highly employable, with a wide range of skills that are sought-after in fashion business. Former students have progressed into careers working for household names such as Topshop, Burberry and Harrods. 

Next event:

We know you can’t come and visit us right now, so instead we’ve created a ‘campus to couch’ online experience just for you to browse through.

Access our Virtual Open Day

Course details

  • Year one

    In the first year, you'll be introduced to the fundamental principles of fashion marketing, creative business and management, as well as brand management and promotion, buying and merchandising. This broad and varied overview sets you up with all the tools and knowledge you need to progress into your second year. 

    Fashion Marketing
    Introduces you to the fundamental principles of fashion marketing, and demonstrates how marketing provides essential links between customer and the product. This unit provides an essential grounding in the fashion marketplace and underpins work throughout the whole of your course.

    Fashion Branding and Promotion
    This unit highlights fashion branding as the organisational framework that systematically manages customer-centric processes. Brand management involves the gathering of fashion market intelligence, utilisation of resources, and consistently delivers the brand promise and message directly to the consumer.

    Fashion Buying and Merchandising
    This unit looks at fashion buying and merchandising concentrating on theories and concepts and your influences on building a range. This unit will introduce the critical path allowing you to gain an understanding of the whole journey from concept to consumer. You'll gain a clear understanding of day-to-day roles within a buying office. And you'll develop an awareness of product management, merchandising and sourcing strategies that are aligned to the overall brand strategy.

    Fashion Management
    This unit introduces you to the fundamental principles of fashion management and fashion business through an international global lens. You'll identify with how the macro environment affects fashion marketing and consumer groups. You will be introduced to sustainable issues pertinent to the fashion industry. You'll be able to develop your own ideas about how brands develop future concepts relying on strategic business planning.

    *units subject to change

  • Year two

    You'll focus on finding your own specialist way of working in your second year and you'll be encouraged and supported to start working more independently. Professional practices, visual merchandising and fashion forecasting are the focus for this creative and experiential year. You may also have the opportunity to complete an industry work placement, study abroad and join us on a trip to New York.

    Forecasting and Fashion Futures
    This unit emphasises how fashion is driven by a constant need to predict future trends, across strategic industry sectors, including product development as well as retail and marketing. Trend forecasting provides colour material and style insights, yet conventional roles of the physical store and the high street are evolving and digital marketing is replacing more traditional approaches.

    Visual Merchandising and Experiential Retailing
    Visual Merchandising involves the development of significant selling concepts which impact on, and embrace the whole ‘consumer experience’, from the design of the floor plan and retail space design, to the ‘look’ of the mannequins, store windows, fixtures and fittings and the way in which consumers interface with the brand and physical space. This unit introduces the role and theories of visual merchandising for fashion, from creative concept development to resolution and client presentation.

    Professional Practice and Industry Placement
    This unit is self-initiated and will involve you taking a legitimate industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience. Prior to going on placement you'll have the opportunity for self-diagnosis in respect of your interests, strengths, weaknesses and career ambitions. You'll participate in mock interviews, appreciate assertiveness and negotiation and complete your professional CV in preparation for your industry placement.

    Study Abroad (optional)
    This optional unit will allow you to spend a period of time in an overseas educational institution.

    *units subject to change

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Professional Practice Year (if undertaken)

    If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

    While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

  • Year three

    Your final year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a unique, creative and industry-linked final major project.

    Strategic Research
    The emphasis of this unit is on thorough, investigative research into key areas of fashion management and marketing to support a proposal for a new business concept. You'll be expected to consider the theoretical and professional contexts of your exploration of the competitive marketplace. It is important that your work and research is contemporary, innovative and representative of its target audience and market.

    Trend Forecasting and Concept Development
    This unit involves an in-depth study of the macro environment. The findings from the study will be applied to discover future trends within a chosen market sector. Skills of synthesis and evaluation will be applied to translate primary and secondary research into future probable trends.

    Strategic Implementation and Career Planning
    You'll analyse and synthesise your research in order to produce a market report, a visual pack and finally present your project. Your project may be industry-linked or self-initiated, in line with your personal career aspirations within the fashion management industry.

    *units subject to change

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2021 entry are:

    • UK students - £9,250 
    • EU students - £9,250 (see fee discount information)
    • International students - £16,950 (standard fee)
    • International students - £16,270 (full early payment fee)

    If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

    Additional course costs
    In addition to the tuition fees please see the additional course costs for 2021 entry. 

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.


Professional Practice Year

You have the option to complete a Professional Practice Year as part of this course.

You’ll spend two years learning with us, before putting what you’ve learned into practice through a year-long industry placement.

Our Professional Practice placements give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. These qualities are widely recognised by employers and a significant proportion of placement students nationally are offered graduate-level jobs or go onto postgraduate study.

Throughout your placement, your course team will support you, making use of our extensive industry connections to help facilitate you to find about the right placement for you. On conclusion of the placement, you’ll return to complete your final year of study – applying what you’ve learned on the job. 

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.


The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

Programme Director

Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    Designed to produce highly employable graduates with a sound understanding of the fashion industry, our Fashion Business and Management degree gives students the chance to benefit from our extensive industry links and from events such as London Fashion Week.

    Our industry connections include:

    • Hugo Boss
    • Liberty of London
    • Burberry
    • ASOS Marketing
    • Whistles
    • Prada
    • Paul’s Boutique
    • Kering
    • Margaret Howell
    • Paul Smith.
  • Careers

    Our commitment to helping our students to secure employment before graduation means that our graduates progress to careers at many leading companies, such as:

    • Harvey Nichols
    • Alexander McQueen
    • Harrods
    • River Island
    • House of Fraser
    • UGG Australia
    • L’Oreal
    • Jigsaw
    • Topshop
    • Ralph Lauren.

    Recent graduate roles have included:

    • Marketing assistant
    • Allocator
    • PR manager
    • Content curator
    • Visual merchandiser
    • Optimiser
    • Wholesale and marketing executive
    • Online production assistant
    • Trend forecaster
    • Online editorial copywriter. 
  • Further study

    You may also like to consider further study at postgraduate level.


Apply now

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma (Level 3)
  • Merit at UAL Extended Diploma (Level 3)
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International and EU entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

Your portfolio

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.

More portfolio advice

Get in touch