In your first year, you'll learn the foundations of promotion and imaging, introducing you to the different pathways available and providing you with practical skills and workshops.
We'll introduce you to the wide contexts relating to fashion promotion. The unit begins with a critical engagement with the subject 'fashion' in all its forms. Fashion is all around us, in retail outlets, brands, magazines, on the internet, within lifestyle advertising and in cultural practices such as art, film, music and dance. Through a series of lectures and group discussions, you'll be introduced to the key concepts of fashion as a vehicle of cultural communication.
Fashion Styling and Photography
This unit provides you with an introduction to a knowledge of fashion styling and photography, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll have the opportunity to experiment with new and traditional media, as well as using image and text within your practice.
Fashion Visual Communication
This unit is designed to provide you with an introduction to a knowledge of fashion imaging, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll receive the chance to experiment with new and traditional media, as well as using image and text within your work.
Fashion Promotion: Theory
This unit establishes the theoretical context of historic and contemporary fashion knowledge, vital for developing a contextual understanding to your studio work and specialism.
You'll develop a contextual understanding of fashion which you'll build upon in your second year as you choose your specialist pathway. In this year, we'll encourage and support work placement opportunities.
Fashion Promotion Specialist Pathway
You'll specialise in one of three pathway streams in Year 2 and develop individual focus and skills. You'll arrive at the choice of pathways at the end of Year 1, through tutorials supporting your choice with individual tutorial guidance:
1) Fashion Styling and Photography: as well as developing your understanding of the professional and technical aspects of fashion photography and styling, you'll explore and analyse how images use visual codes to convey distinct narratives.
2) Fashion Visual Communication: in this pathway stream, you'll develop your skills of visualisation and image generation using the hand drawn mark and digital software to communicate fashion concepts and narratives through text, static and moving image.
3) Fashion Promotion: this pathway stream emphasises developing the knowledge of marketing trend prediction, public relations and advertising.
Live Industry Practice
Working within a live project brief, you'll explore a collaborative brief that sits with your pathway specialism. You'll be working within a studio environment to negotiate with your tutors the nature of the brief. You'll be applying for a role within the group in order to facilitate a professional collaboration.
You'll complete a placement and on completion you will present an evaluation of your learning. While on placement, you'll be required to write a weekly journal in the form of a live blog, outlining your weekly tasks and what you've learnt from your experience. Our students continue to work at a number of high profile companies including JW Anderson, Karla Otto, Prada, Vogue and Dazed.
Image and Identity
The first part of this unit involves a critical presentation and evaluation with referencing; whilst part two is dissertation planning where you'll prepare for the expectations of the dissertation and or critical reflection units in Year 3.
Study Abroad (optional)
This optional unit allows you to spend a period of time in an overseas educational institution.
You'll be able to showcase your understanding of fashion promotion and imaging by undertaking in-depth research, study and practice through your final major project. This will demonstrate a combination of technical skills and critical thinking.
This unit requires you to research and develop ideas and subject interests. You're expected to do so both in response to a prescribed brief, and through the design of a self-directed project. The unit will give you the time to produce a significant body of work, built on your extensive research and experimentation, innovation and fashion awareness.
Final Major Projects
This unit provides a significant opportunity to confirm and exhibit your abilities in the form of a portfolio and/or final exhibition to an external audience.
Option 1: Dissertation
You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
Option 2: Combined Dissertation/Critical Reflection
This unit consists of two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice, towards the provision of structured argument.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
Fees and additional course costs
The course fees per year for 2020 entry are:
- UK and EU students - £9,250
- International students - £16,250 (standard fee)
- International students - £15,600 (full early payment fee)
Additional course costs
In addition to the tuition fees please see the additional course costs, these are still to be finalised for 2020 entry but as a guide please see the additional course costs for 2019 entry.
Find out more about our course fees and any financial support you may be entitled to:
These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
This course is highly regarded in the fashion world, and we have forged many strong industry connections, including:
- Good Ordering
- Lazy Oaf
- LSN Global
- The Future Laboratory
- Paul Smith.
We host a number of visiting lecturers, including:
- Laura Vent – art director
- Cian McConn – artist
- Mark Wells – designer
- Louise Naunton Morgan – artist
- Mark Thomson – art director
- Chris Colville-Walker – art director
- Jason Hughes – fashion editor
- Anna Lomax - set designer
- Sophie Stephens - illustrator
- Willem Jaspert – photographer
- Carolina Daher – art director
- Jacqui Ma – trends researcher
- Ruth Marshall-Johnson – trends researcher
- Simone Konu – stylist
- Katja Mayer - photographer
- Ivana Bobic – director
- Greta Ilieva – photographer.