Fashion Promotion & Imaging

BA (Hons)

2018 entry

Welcoming creative thinkers, UCA’s Fashion Promotion & Imaging degree fuses the essential, practical and experiential skills to help focus and develop your ambitions, and launch your career in the ever-changing, constantly evolving fashion industry.

The syllabus encompasses and reflects this dynamic sector by introducing a selection of pathway choices; uniquely, we allow you to design and tailor the curriculum to your personal strengths and interests. You’ll cover subject areas such as photography and styling, visual communication and creative marketing.

Our School of Fashion has been ranked in the top 20 by The Guardian's 2017 university league table.

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Length of study:

Three years full-time


September 2018


UCA Epsom

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Course overview:

On this course you’ll learn the practice of fashion promotion and image creation in a wider cultural context, whilst also exploring the interconnection between specialisms and fashion theory. All skills taught on the course are transferable, and directly align to different areas of the industry.

In your second year, we’ll encourage and support work placement opportunities and also offer Study abroad options to host institutions such as AMFI, IED Barcelona and the Whitehouse Institute in Melbourne and Sydney, Australia.

Our dedicated academic staff are active fashion practitioners within this sector, and act as nurturing and supportive guides – treating students as fashion professionals from the outset, sharing their own work, group collaboration and critiques.

Open Days

Register for an Open Day to find out more about this course in person.

Course content - 2018 entry

In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Fashion Promotion

    We'll introduce you to the wide contexts relating to fashion promotion. The unit begins with a critical engagement with the subject 'fashion' in all its forms. Fashion is all around us, in retail outlets, brands, magazines, on the internet, within lifestyle advertising and in cultural practices such as art, film, music and dance. Through a series of lectures and group discussions, you'll be introduced to the key concepts of fashion as a vehicle of cultural communication.

  • Fashion Styling and Photography

    This unit provides you with an introduction to a knowledge of fashion styling and photography, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll have the opportunity to experiment with new and traditional media, as well as using image and text within your practice.

  • Fashion Visual Communication

    This unit is designed to provide you with an introduction to a knowledge of fashion imaging, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll receive the chance to experiment with new and traditional media, as well as using image and text within your work.

  • Fashion Promotion: Theory

    This unit establishes the theoretical context of historic and contemporary fashion knowledge, vital for developing a contextual understanding to your studio work and specialism.

The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Fashion Promotion Specialist Pathway

    You'll specialise in one of three pathway streams in Year 2 and develop individual focus and skills. You'll arrive at the choice of pathways at the end of Year 1, through tutorials supporting your choice with individual tutorial guidance:

    1) Fashion Styling and Photography: as well as developing your understanding of the professional and technical aspects of fashion photography and styling, you'll explore and analyse how images use visual codes to convey distinct narratives.
    2) Fashion Visual Communication: in this pathway stream, you'll develop your skills of visualisation and image generation using the hand drawn mark and digital software to communicate fashion concepts and narratives through text, static and moving image.
    3) Fashion Promotion: this pathway stream emphasises developing the knowledge of marketing trend prediction, public relations and advertising.

  • Live Industry Practice

    Working within a live project brief, you'll explore a collaborative brief that sits with your pathway specialism. You'll be working within a studio environment to negotiate with your tutors the nature of the brief. You'll be applying for a role within the group in order to facilitate a professional collaboration.

  • Option 1: Work Placement

    You'll complete a placement and on completion you will present an evaluation of your learning. While on placement, you'll be required to write a weekly journal in the form of a live blog, outlining your weekly tasks and what you've learnt from your experience.

  • Option 2: Professional Practice: Case Study

    As an alternative to the work placement, you'll complete and present a case study to reflect on your chosen pathway. You'll also reflect upon a work placement that you'd like to achieve, and look at action points you'll complete to get this placement. This will also be explored in your personal development plan.

  • Image and Identity

    The first part of this unit involves a critical presentation and evaluation with referencing; whilst part two is dissertation planning where you'll prepare for the expectations of the dissertation and or critical reflection units in Year 3.

  • Study Abroad (optional)

    This optional unit allows you to spend a period of time in an overseas educational institution.

The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

  • Concept Development

    This unit requires you to research and develop ideas and subject interests. You're expected to do so both in response to a prescribed brief, and through the design of a self-directed project. The unit will give you the time to produce a significant body of work, built on your extensive research and experimentation, innovation and fashion awareness.

  • Final Major Projects

    This unit provides a significant opportunity to confirm and exhibit your abilities in the form of a portfolio and/or final exhibition to an external audience.

  • Option 1: Dissertation

    You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.

  • Option 2: Combined Dissertation/Critical Reflection

    This unit consists of two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice, towards the provision of structured argument.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

Course leader

International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

This course is highly regarded in the fashion world, and we have forged many strong industry connections, including:

  • Nike
  • Swarovski
  • Good Ordering
  • Lazy Oaf
  • Patternity
  • K-Swiss
  • LSN Global
  • The Future Laboratory
  • BBH
  • WGSN
  • M.A.P
  • Paul Smith

Visiting professionals

We host a number of visiting lecturers, including:

  • Laura Vent – art director
  • Cian McConn – artist
  • Mark Wells – designer
  • Louise Naunton Morgan – artist
  • Mark Thomson – art director
  • Chris Colville-Walker – art director
  • Jason Hughes – fashion editor
  • Anna Lomax - set designer
  • Sophie Stephens - illustrator
  • Willem Jaspert – photographer
  • Carolina Daher – art director
  • Jacqui Ma – trends researcher
  • Ruth Marshall-Johnson – trends researcher
  • Simone Konu – stylist
  • Katja Mayer - photographer
  • Ivana Bobic – director
  • Greta Ilieva – photographer

Our graduates have secured many rewarding career positions throughout the fashion industry, for example as:

  • Fashion editor
  • Showroom manager
  • Art director
  • PA to artistic director
  • Press officer
  • Set designer
  • Artist
  • Editorial assistant
  • Trend researcher
  • Producer
  • Prop assistant
  • Researcher
  • Illustrator
  • Filmmaker
  • Film editor
  • Graphic designer

Our graduates have progressed these roles at the following companies, to name but a few:

  • ASOS
  • Paul Smith
  • GQ Style
  • Margaret Howell
  • L’Oreal
  • Benefit
  • Asprey
  • Aromatherapy Associates
  • Farfetch
  • Porter
  • Oki-Ni
  • Burberry
  • Chanel
  • Dazed & Confused
  • Artistry
  • M.A.P
  • Alexander McQueen
  • Fashion East
  • Juergen Teller
  • Katie Shillingford
  • Benjamin Bruno
  • Storm Models
  • The British Fashion Council

You may also like to consider further study at postgraduate level.

How to apply - 2018 entry

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Entry requirements - 2018 entry:

As a leading creative arts university, we want to attract the best and most creative minds in the country – so we take a balanced approach to candidate assessment, taking both individual portfolios and exam results into account. 

That’s why your portfolio is an especially important part of your application to study with us – and we can help. Our academics can offer you expert advice on how to showcase your creative work and build a portfolio that will make your application stand out. More advice on how to create an exceptional portfolio is also available here.

Entry requirements

Along with your portfolio, the standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points), see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

Your portfolio

Your portfolio should exhibit yourself and your ability to develop a project or idea, as well as evidence of a range of relevant skills. It should include examples of your ideas about fashion promotion that demonstrate experimentation with different media, such as photography, illustration, moodboards, styling or film. We’re especially looking for evidence of visual research in the form of sketchbooks to show your ideas and processes to get to a final outcome. We’d also like to see evidence of your written work in essays or reports in your subjects. We’re very interested in your opinions of fashion promotion alongside your interests in music, film, art and lifestyle.

More portfolio advice

Fees & finance

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Student regulations

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