In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.
We'll introduce you to the wide contexts relating to fashion promotion. The unit begins with a critical engagement with the subject 'fashion' in all its forms. Fashion is all around us, in retail outlets, brands, magazines, on the internet, within lifestyle advertising and in cultural practices such as art, film, music and dance. Through a series of lectures and group discussions, you'll be introduced to the key concepts of fashion as a vehicle of cultural communication.
Fashion Styling and Photography
This unit provides you with an introduction to a knowledge of fashion styling and photography, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll have the opportunity to experiment with new and traditional media, as well as using image and text within your practice.
Fashion Visual Communication
This unit is designed to provide you with an introduction to a knowledge of fashion imaging, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll receive the chance to experiment with new and traditional media, as well as using image and text within your work.
Fashion Promotion: Theory
This unit establishes the theoretical context of historic and contemporary fashion knowledge, vital for developing a contextual understanding to your studio work and specialism.
The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.
Fashion Promotion Specialist Pathway
You'll specialise in one of three pathway streams in Year 2 and develop individual focus and skills. You'll arrive at the choice of pathways at the end of Year 1, through tutorials supporting your choice with individual tutorial guidance:
1) Fashion Styling and Photography: as well as developing your understanding of the professional and technical aspects of fashion photography and styling, you'll explore and analyse how images use visual codes to convey distinct narratives.
2) Fashion Visual Communication: in this pathway stream, you'll develop your skills of visualisation and image generation using the hand drawn mark and digital software to communicate fashion concepts and narratives through text, static and moving image.
3) Fashion Promotion: this pathway stream emphasises developing the knowledge of marketing trend prediction, public relations and advertising.
Live Industry Practice
Working within a live project brief, you'll explore a collaborative brief that sits with your pathway specialism. You'll be working within a studio environment to negotiate with your tutors the nature of the brief. You'll be applying for a role within the group in order to facilitate a professional collaboration.
Option 1: Work Placement
You'll complete a placement and on completion you will present an evaluation of your learning. While on placement, you'll be required to write a weekly journal in the form of a live blog, outlining your weekly tasks and what you've learnt from your experience.
Option 2: Professional Practice: Case Study
As an alternative to the work placement, you'll complete and present a case study to reflect on your chosen pathway. You'll also reflect upon a work placement that you'd like to achieve, and look at action points you'll complete to get this placement. This will also be explored in your personal development plan.
Image and Identity
The first part of this unit involves a critical presentation and evaluation with referencing; whilst part two is dissertation planning where you'll prepare for the expectations of the dissertation and or critical reflection units in Year 3.
Study Abroad (optional)
This optional unit allows you to spend a period of time in an overseas educational institution.
The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.
This unit requires you to research and develop ideas and subject interests. You're expected to do so both in response to a prescribed brief, and through the design of a self-directed project. The unit will give you the time to produce a significant body of work, built on your extensive research and experimentation, innovation and fashion awareness.
Final Major Projects
This unit provides a significant opportunity to confirm and exhibit your abilities in the form of a portfolio and/or final exhibition to an external audience.
Option 1: Dissertation
You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
Option 2: Combined Dissertation/Critical Reflection
This unit consists of two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice, towards the provision of structured argument.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
This course is highly regarded in the fashion world, and we have forged many strong industry connections, including:
- Good Ordering
- Lazy Oaf
- LSN Global
- The Future Laboratory
- Paul Smith.
We host a number of visiting lecturers, including:
- Laura Vent – art director
- Cian McConn – artist
- Mark Wells – designer
- Louise Naunton Morgan – artist
- Mark Thomson – art director
- Chris Colville-Walker – art director
- Jason Hughes – fashion editor
- Anna Lomax - set designer
- Sophie Stephens - illustrator
- Willem Jaspert – photographer
- Carolina Daher – art director
- Jacqui Ma – trends researcher
- Ruth Marshall-Johnson – trends researcher
- Simone Konu – stylist
- Katja Mayer - photographer
- Ivana Bobic – director
- Greta Ilieva – photographer.