Fashion Promotion & Imaging

BA (Hons) - UCA Epsom - 2020

Our Fashion Promotion & Imaging course combines essential practical and experiential skills to launch you into your creative career.  We welcome dynamic, bold thinkers committed to understanding the fast-paced, ever-changing fashion industry.

The syllabus reflects this vibrant sector through a selection of pathway choices, allowing the course to be tailored around your personal strengths and interests. It covers subject areas such as photography and styling, set building, filmmaking, branding and creative marketing.

You’ll learn the practice of fashion promotion and image creation in a wider cultural context, whilst exploring the interconnection between specialisms and fashion theory. The skills we teach are transferable and directly fit into many different areas of the industry.

You'll graduate with a thorough understanding of the business of fashion, the role that promotion and imaging has within the sector, and strong skills in self-promotion, networking, technology and communication.

Our dedicated academic staff are active fashion practitioners within this sector and act as nurturing and supportive guides – treating students as fashion professionals from the outset, sharing their own work, group collaboration and critiques.

Length of study:

Three years full-time


UCA Epsom

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Entry requirements:

112 UCAS tariff points

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Course details

  • Year 1

    In your first year, you'll learn the foundations of promotion and imaging, introducing you to the different pathways available and providing you with practical skills and workshops. 

    Fashion Promotion
    We'll introduce you to the wide contexts relating to fashion promotion. The unit begins with a critical engagement with the subject 'fashion' in all its forms. Fashion is all around us, in retail outlets, brands, magazines, on the internet, within lifestyle advertising and in cultural practices such as art, film, music and dance. Through a series of lectures and group discussions, you'll be introduced to the key concepts of fashion as a vehicle of cultural communication.

    Fashion Styling and Photography
    This unit provides you with an introduction to a knowledge of fashion styling and photography, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll have the opportunity to experiment with new and traditional media, as well as using image and text within your practice.

    Fashion Visual Communication
    This unit is designed to provide you with an introduction to a knowledge of fashion imaging, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll receive the chance to experiment with new and traditional media, as well as using image and text within your work.

    Fashion Promotion: Theory
    This unit establishes the theoretical context of historic and contemporary fashion knowledge, vital for developing a contextual understanding to your studio work and specialism.

  • Year 2

    You'll develop a contextual understanding of fashion which you'll build upon in your second year as you choose your specialist pathway. In this year, we'll encourage and support work placement opportunities. 

    Fashion Promotion Specialist Pathway
    You'll specialise in one of three pathway streams in Year 2 and develop individual focus and skills. You'll arrive at the choice of pathways at the end of Year 1, through tutorials supporting your choice with individual tutorial guidance: 

    1) Fashion Styling and Photography: as well as developing your understanding of the professional and technical aspects of fashion photography and styling, you'll explore and analyse how images use visual codes to convey distinct narratives. 
    2) Fashion Visual Communication: in this pathway stream, you'll develop your skills of visualisation and image generation using the hand drawn mark and digital software to communicate fashion concepts and narratives through text, static and moving image. 
    3) Fashion Promotion: this pathway stream emphasises developing the knowledge of marketing trend prediction, public relations and advertising.

    Live Industry Practice
    Working within a live project brief, you'll explore a collaborative brief that sits with your pathway specialism. You'll be working within a studio environment to negotiate with your tutors the nature of the brief. You'll be applying for a role within the group in order to facilitate a professional collaboration.

    Work Placement
    You'll complete a placement and on completion you will present an evaluation of your learning. While on placement, you'll be required to write a weekly journal in the form of a live blog, outlining your weekly tasks and what you've learnt from your experience. Our students continue to work at a number of high profile companies including JW Anderson, Karla Otto, Prada, Vogue and Dazed.

    Image and Identity
    The first part of this unit involves a critical presentation and evaluation with referencing; whilst part two is dissertation planning where you'll prepare for the expectations of the dissertation and or critical reflection units in Year 3.

    Study Abroad (optional)
    This optional unit allows you to spend a period of time in an overseas educational institution.

  • Year 3

    You'll be able to showcase your understanding of fashion promotion and imaging by undertaking in-depth research, study and practice through your final major project. This will demonstrate a combination of technical skills and critical thinking. 

    Concept Development
    This unit requires you to research and develop ideas and subject interests. You're expected to do so both in response to a prescribed brief, and through the design of a self-directed project. The unit will give you the time to produce a significant body of work, built on your extensive research and experimentation, innovation and fashion awareness.

    Final Major Projects
    This unit provides a significant opportunity to confirm and exhibit your abilities in the form of a portfolio and/or final exhibition to an external audience.

    Option 1: Dissertation
    You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.

    Option 2: Combined Dissertation/Critical Reflection
    This unit consists of two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice, towards the provision of structured argument.

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2020 entry are:

    • UK and EU students - £9,250 
    • International students - £16,250 (standard fee)
    • International students - £15,600 (full early payment fee)

    Additional course costs
    In addition to the tuition fees please see the additional course costs, these are still to be finalised for 2020 entry but as a guide please see the additional course costs for 2019 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.



Fashion Promotion & Imaging has a dedicated course studio and study space; access to campus print making workshops with dedicated technical support; campus photographic studios with lighting rigs, green screen lighting set up and digital media suites equipped with Macs and PCs, programmed with specialist design software.

Programme Director

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Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    This course is highly regarded in the fashion world, and we have forged many strong industry connections, including:

    • Nike
    • Swarovski
    • Good Ordering
    • Lazy Oaf
    • Patternity
    • K-Swiss
    • LSN Global
    • The Future Laboratory
    • BBH
    • WGSN
    • A.P
    • Paul Smith.

    Visiting professionals

    We host a number of visiting lecturers, including:

    • Laura Vent – art director
    • Cian McConn – artist
    • Mark Wells – designer
    • Louise Naunton Morgan – artist
    • Mark Thomson – art director
    • Chris Colville-Walker – art director
    • Jason Hughes – fashion editor
    • Anna Lomax - set designer
    • Sophie Stephens - illustrator
    • Willem Jaspert – photographer
    • Carolina Daher – art director
    • Jacqui Ma – trends researcher
    • Ruth Marshall-Johnson – trends researcher
    • Simone Konu – stylist
    • Katja Mayer - photographer
    • Ivana Bobic – director
    • Greta Ilieva – photographer.
  • Careers

    Our graduates have secured many rewarding career positions throughout the fashion industry, for example as: 

    • Fashion editor
    • Showroom manager
    • Art director
    • PA to artistic director
    • Press officer
    • Set designer
    • Artist
    • Editorial assistant
    • Trend researcher
    • Producer
    • Prop assistant
    • Researcher
    • Illustrator
    • Filmmaker
    • Film editor
    • Graphic designer

    Our graduates have progressed these roles at the following companies, to name but a few:

    • ASOS
    • CELINÉ
    • Paul Smith
    • GQ Style
    • Margaret Howell
    • L’Oreal
    • Benefit
    • Asprey
    • Aromatherapy Associates
    • Farfetch
    • Porter
    • Oki-Ni
    • Burberry
    • Chanel
    • Dazed & Confused
    • Artistry
    • A.P
    • Alexander McQueen
    • Fashion East
    • Juergen Teller
    • Katie Shillingford
    • Benjamin Bruno
    • Storm Models
    • The British Fashion Council.
  • Further study

    You may also like to consider further study at postgraduate level.


UK/EU applications

Apply for full-time study - starting September 2019:

Apply for part-time study - starting September 2019:

Apply for full-time study - starting September 2020:

Apply for part-time study - starting September 2020:

International applications

If you are applying for more than one course in the UK please apply via UCAS, to apply direct to UCA please use the links below:

Apply for full-time study - Year 1 - starting September 2020:

Apply for full-time study - Year 2 - starting September 2020:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting January 2020:

Apply for this course and other courses in the UK - full-time study - starting September 2019:

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa

If you have another category of visa please contact us: to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or

When to apply:

The UCAS application deadline is 15 January. If you are applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

For more information visit our how to apply pages

Entry requirements

UK entry requirements

Along with your portfolio, the standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades - in these cases, a strong portfolio is especially important.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the UCA International College

Learn more about the UCA International College

Your portfolio

For this course we will require you to attend an Applicant Day and bring your portfolio for assessment. Your portfolio should exhibit yourself and your ability to develop a project or idea, as well as evidence of a range of relevant skills. It should include examples of your ideas about fashion promotion that demonstrate experimentation with different media, such as photography, illustration, moodboards, styling or film. We’re especially looking for evidence of visual research in the form of sketchbooks to show your ideas and processes to get to a final outcome. We’d also like to see evidence of your written work in essays or reports in your subjects. We’re very interested in your opinions of fashion promotion alongside your interests in music, film, art and lifestyle. Further information will be provided on the Applicant Portal after you apply.

More portfolio advice

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