Fashion Promotion & Imaging

BA (Hons) - UCA Epsom - 2019

We welcome dynamic, bold thinkers committed to understanding the fast-paced, ever-changing fashion industry. Our BA (Hons) Fashion Promotion & Imaging course combines essential practical and experiential skills to launch you into your creative career.

You'll graduate with a thorough understanding of the business of fashion, the role that promotion and imaging has within the sector, and strong skills in self-promotion, networking, technology and communication.

The syllabus reflects this vibrant sector through a selection of pathway choices, allowing the course to be tailored around your personal strengths and interests. Our Fashion Promotion and Imaging degree covers subject areas such as photography and styling, set building, filmmaking, branding and creative marketing.

You’ll learn about the practice of fashion promotion and image creation in a wider cultural context – the skills we teach are transferable and fit into many different areas of the industry.

Our fashion and textiles courses are ranked sixth in the UK by The Guardian University Guide 2018.

In your second year, we’ll encourage and support work placement opportunities and also offer Study Abroad options to host institutions such as Amsterdam Fashion Institute, IED Barcelona and the Whitehouse Institute in Melbourne and Sydney, Australia.

Our dedicated academic staff are active fashion practitioners within this sector and act as nurturing and supportive guides – treating students as fashion professionals from the outset, sharing their own work, group collaboration and critiques.

Length of study:

Three years full-time


UCA Epsom

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Entry requirements:

112 UCAS tariff points

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Next event

20 Feb 2019

Open Day - all campuses

Course details

  • Year 1

    In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity. 

    Fashion Promotion
    We'll introduce you to the wide contexts relating to fashion promotion. The unit begins with a critical engagement with the subject 'fashion' in all its forms. Fashion is all around us, in retail outlets, brands, magazines, on the internet, within lifestyle advertising and in cultural practices such as art, film, music and dance. Through a series of lectures and group discussions, you'll be introduced to the key concepts of fashion as a vehicle of cultural communication.

    Fashion Styling and Photography
    This unit provides you with an introduction to a knowledge of fashion styling and photography, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll have the opportunity to experiment with new and traditional media, as well as using image and text within your practice.

    Fashion Visual Communication
    This unit is designed to provide you with an introduction to a knowledge of fashion imaging, appropriate to a selected pathway. Industry software is taught through a series of workshops and demonstrations. And you'll receive the chance to experiment with new and traditional media, as well as using image and text within your work.

    Fashion Promotion: Theory
    This unit establishes the theoretical context of historic and contemporary fashion knowledge, vital for developing a contextual understanding to your studio work and specialism.

  • Year 2

    The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad. 

    Fashion Promotion Specialist Pathway
    You'll specialise in one of three pathway streams in Year 2 and develop individual focus and skills. You'll arrive at the choice of pathways at the end of Year 1, through tutorials supporting your choice with individual tutorial guidance: 

    1) Fashion Styling and Photography: as well as developing your understanding of the professional and technical aspects of fashion photography and styling, you'll explore and analyse how images use visual codes to convey distinct narratives. 
    2) Fashion Visual Communication: in this pathway stream, you'll develop your skills of visualisation and image generation using the hand drawn mark and digital software to communicate fashion concepts and narratives through text, static and moving image. 
    3) Fashion Promotion: this pathway stream emphasises developing the knowledge of marketing trend prediction, public relations and advertising.

    Live Industry Practice
    Working within a live project brief, you'll explore a collaborative brief that sits with your pathway specialism. You'll be working within a studio environment to negotiate with your tutors the nature of the brief. You'll be applying for a role within the group in order to facilitate a professional collaboration.

    Option 1: Work Placement
    You'll complete a placement and on completion you will present an evaluation of your learning. While on placement, you'll be required to write a weekly journal in the form of a live blog, outlining your weekly tasks and what you've learnt from your experience.

    Option 2: Professional Practice: Case Study
    As an alternative to the work placement, you'll complete and present a case study to reflect on your chosen pathway. You'll also reflect upon a work placement that you'd like to achieve, and look at action points you'll complete to get this placement. This will also be explored in your personal development plan.

    Image and Identity
    The first part of this unit involves a critical presentation and evaluation with referencing; whilst part two is dissertation planning where you'll prepare for the expectations of the dissertation and or critical reflection units in Year 3.

    Study Abroad (optional)
    This optional unit allows you to spend a period of time in an overseas educational institution.

  • Year 3

    The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation. 

    Concept Development
    This unit requires you to research and develop ideas and subject interests. You're expected to do so both in response to a prescribed brief, and through the design of a self-directed project. The unit will give you the time to produce a significant body of work, built on your extensive research and experimentation, innovation and fashion awareness.

    Final Major Projects
    This unit provides a significant opportunity to confirm and exhibit your abilities in the form of a portfolio and/or final exhibition to an external audience.

    Option 1: Dissertation
    You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.

    Option 2: Combined Dissertation/Critical Reflection
    This unit consists of two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice, towards the provision of structured argument.

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees

    Find out all about the fees for studying with us, as well as the grants, loans and other financial support you may be entitled to:


Fashion Promotion & Imaging has a dedicated course studio and study space; access to campus print making workshops with dedicated technical support; campus photographic studios with lighting rigs, green screen lighting set up and digital media suites equipped with Macs and PCs, programmed with specialist design software.

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Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    This course is highly regarded in the fashion world, and we have forged many strong industry connections, including:

    • Nike
    • Swarovski
    • Good Ordering
    • Lazy Oaf
    • Patternity
    • K-Swiss
    • LSN Global
    • The Future Laboratory
    • BBH
    • WGSN
    • A.P
    • Paul Smith.

    Visiting professionals

    We host a number of visiting lecturers, including:

    • Laura Vent – art director
    • Cian McConn – artist
    • Mark Wells – designer
    • Louise Naunton Morgan – artist
    • Mark Thomson – art director
    • Chris Colville-Walker – art director
    • Jason Hughes – fashion editor
    • Anna Lomax - set designer
    • Sophie Stephens - illustrator
    • Willem Jaspert – photographer
    • Carolina Daher – art director
    • Jacqui Ma – trends researcher
    • Ruth Marshall-Johnson – trends researcher
    • Simone Konu – stylist
    • Katja Mayer - photographer
    • Ivana Bobic – director
    • Greta Ilieva – photographer.
  • Careers

    Our graduates have secured many rewarding career positions throughout the fashion industry, for example as: 

    • Fashion editor
    • Showroom manager
    • Art director
    • PA to artistic director
    • Press officer
    • Set designer
    • Artist
    • Editorial assistant
    • Trend researcher
    • Producer
    • Prop assistant
    • Researcher
    • Illustrator
    • Filmmaker
    • Film editor
    • Graphic designer

    Our graduates have progressed these roles at the following companies, to name but a few:

    • ASOS
    • CELINÉ
    • Paul Smith
    • GQ Style
    • Margaret Howell
    • L’Oreal
    • Benefit
    • Asprey
    • Aromatherapy Associates
    • Farfetch
    • Porter
    • Oki-Ni
    • Burberry
    • Chanel
    • Dazed & Confused
    • Artistry
    • A.P
    • Alexander McQueen
    • Fashion East
    • Juergen Teller
    • Katie Shillingford
    • Benjamin Bruno
    • Storm Models
    • The British Fashion Council.
  • Further study

    You may also like to consider further study at postgraduate level.


How to apply - 2019 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

When to apply:

If applying via UCAS the application deadline is the 15 January. If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

Along with your portfolio, the standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades - in these cases, a strong portfolio is especially important.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Your portfolio

For this course we will require you to attend an Applicant Day and bring your portfolio for assessment. Your portfolio should exhibit yourself and your ability to develop a project or idea, as well as evidence of a range of relevant skills. It should include examples of your ideas about fashion promotion that demonstrate experimentation with different media, such as photography, illustration, moodboards, styling or film. We’re especially looking for evidence of visual research in the form of sketchbooks to show your ideas and processes to get to a final outcome. We’d also like to see evidence of your written work in essays or reports in your subjects. We’re very interested in your opinions of fashion promotion alongside your interests in music, film, art and lifestyle. Further information will be provided on the Applicant Portal after you apply.

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