You’ll be introduced to the wide contexts relating to fashion promotion. The unit begins with a critical engagement with the subject 'fashion' in all its forms. Fashion is all around - in retail outlets, brands, magazines, on the internet, within lifestyle advertising and in cultural practices such as art, film, music and dance. Through a series of lectures and group discussions, you'll be introduced to the key concepts of fashion as a vehicle of cultural communication.
Fashion Styling and Photography
This unit is designed to provide you with a period of introductions of knowledge of fashion styling and photography, which will be appropriate to a selected pathway. Industry software will be taught through a series of workshops and demonstrations. You will have the opportunity to experiment with new and traditional media, as well as using image and text within your practice.
Fashion Visual Communication
This unit is designed to provide you with a period of introductions of knowledge of fashion imaging appropriate to a selected pathway. Towards the end of the academic year, you will be asked to submit your project and a written rationale for your choice of study pathway at stage two. You will also be asked to provide a cogent argument explaining why you feel that your study needs will be best met in a particular pathway. You will also be asked to assess your strengths, and give an oral account of the knowledge and skills you have gained in year one.
Fashion Promotion: Theory
This unit establishes the theoretical context of historic and contemporary fashion knowledge, vital for developing a contextual understanding to your studio work and specialism.
Fashion Promotion Specialist Pathway
Following your choice of pathways in your first year, you'll specialise in one of three pathway streams, developing individual focus and skills.
1) Fashion Styling and Photography: as well as developing your understanding of the professional and technical aspects of fashion photography and styling, you'll explore and analyse how images use visual codes to convey distinct narratives.
2) Fashion Visual Communication: in this pathway stream, you'll develop your skills of visualisation and image generation using the hand-drawn mark and digital software to communicate fashion concepts and narratives through text, static and moving image.
3) Fashion Promotion: this pathway stream emphasises developing the knowledge of marketing trend prediction, public relations and advertising.
Live Industry Practice
Working within a live project brief, you'll explore a collaborative brief which sits with your pathway specialism. You'll be working within a studio environment to negotiate the nature of your brief with your tutors. You'll apply for a role within the group in order to facilitate a professional collaboration.
Work Placement OR Professional Practice – Case Study
You'll complete a placement and on completion, you will present an evaluation of your learning. While on placement, you'll be required to write a weekly journal in the form of a live blog, outlining your weekly tasks and what you've learned from your experience. Our students continue to work at a number of high-profile companies including JW Anderson, Karla Otto, Prada, Vogue and Dazed. As an alternative to the work placement, you will complete and present a case study to reflect on your chosen pathway. You will also reflect upon a work placement that you would like to achieve and what action points you will do to get this placement. This will also be explored in your personal development plan.
Image and Identity
The first part of this unit involves a critical presentation and evaluation with referencing; while part two is dissertation planning, where you'll prepare for the expectations of the dissertation and or critical reflection units in your final year.
Study Abroad (optional)
This optional unit allows you to spend a period of time in an overseas educational institution.
You’ll research and develop ideas and subject interests in response to a prescribed brief, and through the design of a self-directed project. The unit will give you the time to produce a significant body of work, built on your extensive research and experimentation, innovation and fashion awareness.
Final Major Project
Following on from the ideas and rationales you produced in Concept Development, you will produce your Final Major Project. This unit provides a significant opportunity to confirm and exhibit your abilities in the form of a portfolio and/or final exhibition to an external audience.
Dissertation Or Combined Dissertation/Critical Reflection
For your dissertation You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
If you choose the combined dissertation/critical reflection unit it comprises two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice, towards the provision of structured argument.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
Fees and additional course costs
The course fees per year for 2020 entry are:
- UK and EU students - £9,250
- International students - £16,250 (standard fee)
- International students - £15,600 (full early payment fee)
Additional course costs
In addition to the tuition fees please see the additional course costs for 2020 entry.
Find out more about our course fees and any financial support you may be entitled to:
These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
This course is highly regarded in the fashion world, and we have forged many strong industry connections, including:
- Good Ordering
- Lazy Oaf
- LSN Global
- The Future Laboratory
- Paul Smith.
We host a number of visiting lecturers, including:
- Laura Vent – art director
- Susannah Jones - PR expert
- Nick Maroudias - photographer
- Cian McConn – artist
- Mark Wells – designer
- Louise Naunton Morgan – artist
- Mark Thomson – art director
- Chris Colville-Walker – art director
- Jason Hughes – fashion editor
- Anna Lomax - set designer
- Sophie Stephens - illustrator
- Willem Jaspert – photographer
- Carolina Daher – art director
- Jacqui Ma – trends researcher
- Ruth Marshall-Johnson – trends researcher
- Simone Konu – stylist
- Katja Mayer - photographer
- Ivana Bobic – director
- Greta Ilieva – photographer.