Brands: Past, Present & Future
You’ll explore how fashion brands from the past and the present have been represented, and investigate how this could influence how brands of the future are promoted and represented.
You’ll form teams to work on a given brand, and you’ll research the brand to organise, style and shoot a series of imagery to represent your interpretation of the brand’s promotional identity.
Fashion Styling & Identity
You’ll extend your theoretical and practical knowledge of creative fashion styling, by learning how people – from pop stars to fashion models - use style in order to define and represent their identity. You’ll create styled images for a specified fashion editorial, exploring identity through your styling and choice of model.
Fashion Media & Publishing
You’ll be learning about the various forms of creative writing and publishing, and you’ll be encouraged to explore different written communication methods within the context of fashion - from creative to journalistic, and critical to opinion-led. You’ll create an anthology of written pieces, which you’ll combine, edit, layout and design ready for presentation in a format of your choice – whether it’s online, newsprint, glossy magazine, blog or lookbook.
At the end of your first academic year, you will produce a portfolio, showcasing your work so far. This unit actually runs throughout the whole year and in addition to your portfolio you’ll also be encouraged to undertake work-based learning, to benefit your brand knowledge and skills. You’ll also undertake Skill Thread workshops – in Imaging and Promotion, Marketing and Branding, Digital Media and Photography, and Personal Development Planning - to help you combine your technical expertise with your creative outcomes.
There is a choice of two options in Year two - either to continue to study at UCA or to undertake an exchange visit abroad half way through the year.
Units for students at UCA Rochester:
Fashion Film & Marketing
You’ll learn about the importance of film and marketing in the fashion industry – how the behind-the-scenes interviews, the red-carpet sound-bite, the documentary, the as-seen-on or the advert, offer opportunities to go beyond the static. You’ll look at the changing presentation of fashion from the theatre of the catwalk to online events, how digital marketing can identify gaps in the market, and create a promotional short film with a specific client in mind.
Digital Media & Branding
Using research and analysis you’ll develop a deep understanding of the market, before applying this understanding to branding and creative solutions and, finally, communicating your ideas to a client. You’ll do this by making a full branded market report, identifying strengths, weaknesses and any gaps in the market – before producing a creative outcome, outlining your suggestions for the client to improve their brand.
Preparing you for life after graduation, this unit is all about understanding the marketplace and your role within it. You’ll focus on the practices and principles of the creative industries surrounding fashion media and promotion, learn about internships, your rights as a worker, confidence building, ethical concerns and how to academically frame your placement in relation to your future goals. This unit has three opportunities to prepare you for your final year options – a professional portfolio, an industry placement, and writing an industry market report.
Units for students going on an exchange visit abroad:
You’ll apply your understanding of, and responses to, the market of fashion and fashion promotion in film, by making a short promotional film or documentary of a live event or editorial. You’ll focus on market, narrative, visuals and technique.
You’ll learn how the market as a whole behaves, from price differences and entry price points, the differences between luxury and high street, and seasonal developments brand use to promote products and engage with the customer. You’ll produce a branded market report and complete a reflective research document online, and use your research from this document to underpin your creative choices in the Fashion Film unit.
As you visit one of our partner universities you'll complete your studies with a unit assigned by them, in line with the focus of this course. Recent exchange partners for this latter option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).
Innovation for Industry
You will showcase your in-depth knowledge and understanding of all areas in which fashion media and promotion operate, by answering a relevant research question set by a client. You’ll need to identify and present new and innovative concepts and propose an original idea to support either a launch, a product, a reinvention of a product or a narrative within a specific media arena.
Creative Direction for the Fashion Industry
The development of a creative business narrative, within the world of fashion media and promotion and at all levels of the market, is among the most complex, yet most rewarding tasks within the industry. The initial thoughts and concepts, which become the starting points of the specialist outcome, are vital. You’ll showcase your learning through a substantial final project focusing on your area of professional interest, complete a rigorous personal development planning document, complete a research document and put together your graduate portfolio and self-promotion showreel.
You’ll undertake a substantial period of sustained, individually negotiated research on a subject related to your specialisms within fashion media and promotion, towards a structured written piece.
Research Theory and Practice
Here, you have the opportunity to study, in-depth, a topic that deeply interests you, and that will support your development as a fashion media and promotion practitioner and/or broaden your understanding of the wider industry. This will be achieved by absorbing concepts and literature that already exists, but you will also add to this through primary research, which can take many forms. Developing your ideas and finding an angle and an argument allows you to potentially add to the knowledge or discussion of this topic.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
Fees and additional course costs
The course fees per year for 2020 entry are:
- UK and EU students - £9,250
- International students - £16,250 (standard fee)
- International students - £15,600 (full early payment fee)
Additional course costs
In addition to the tuition fees please see the additional course costs for 2020 entry.
Find out more about our course fees and any financial support you may be entitled to:
These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.
Our industry connections include:
- Ralph Lauren
- Jimmy Choo
- Free People
- River Island
- Another Magazine
Fashion PR agencies
- Lamb to Slaughter
- Tea & Cake PR
- Nikki Rowntree PR.
Other fashion and retail companies
- Shaftesbury PLC
- Camden Tech Holdings.
Our visiting professionals and publications include:
- PYMCA (Photographic Youth Music Culture)
- Global Visual Director, Topshop
- Tim Whitmore
- Karen Millen
- Lulu Guinness
- Susie Lau
- VB Victoria Beckham
- Wallpaper magazine
- Wonderland magazine
- FAULT magazine.