The first year concentrates on identifying, exploring and experimenting in all the specialist areas of media and promotion. You'll study fashion brands by analysing their history as well as their present position and also consider the prediction of their future developments.
Style Past, Present and Future
Explores the importance of research - both historical and contemporary - within fashion promotional communication.
You'll extend your knowledge of creative fashion styling, identity and image creation practice from a theoretical and practical perspective.
You'll be introduced to different forms of writing and image making for specific publications. The knowledge and understanding of fashion writing styles, image styles and specific fashion vocabulary will underpin the development of your voice and creative expression in image making.
There are two elements to this unit: portfolio and personal development planning. Portfolio: you'll learn how to edit your best work and curate all your visual, written and promotional unit outcomes into an online portfolio format (or any other innovative format). Personal development planning: helps you to evaluate, record and articulate your academic, career and personal achievements.
The second year concentrates on defining the detail to develop and decide on your own specialist pathway. The film unit enables you to work in a group to share expertise and create a fashion film. Running alongside the film unit is the PR and social media unit, where you'll investigate and audit a fashion brand's use of social media.
Fashion PR and Social Media
You'll examine how PR supports the promotion of fashion, focusing on media relations, events, sponsorships, celebrity endorsements and partnerships. You'll study the critical components of PR, and will learn how fashion brands use PR in the earned, shared, owned and paid media environments to tell stories that produce commercially valuable outcomes.
Examines how the use of moving image affects both the promotion and consumption of fashion through critical thinking and creative practice. This unit will challenge you both creatively and intellectually; it'll enable you to build concepts for fashion films, to learn the technical and professional skills necessary to realise those concepts and to successfully promote fashion through moving image.
You'll undertake either a period of work placement or industry analysis. Recent work placement destinations have included Mulberry, Ralph Lauren, Burberry, Urban Outfitters, i-D magazine, Elle magazine, Vice magazine and many more. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile.
Study Abroad (optional)
This study abroad option offers you the opportunity to undertake study at a partner institution, in order to experience a different cultural environment. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile. Recent exchange partners for this option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).
The third year enables you to synthesise your skills, to specialise your projects in areas that interest you the most, and which best support your career aspirations.
Innovation for Industry
Develops specialist knowledge of fashion promotion research and development processes through the creation of an innovative product, service or concept, which can relate to a specific brand/s, retail space, or environment.
Final Major Project
The course concludes with the final major project unit which provides you with an opportunity to consolidate a systematic body of knowledge, utilising specialist skills gained across all promotional activities.
Option 1: Dissertation
This consists of a substantial period of sustained, individually negotiated research on a subject likely to be related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
Option 2: Research Theory and Practice
This unit comprises of two elements, which represent the theory and practice of communicating research. Research is gathered, collated, synthesised and analysed and then an article/essay is written which crystallises the findings through the presentation of an argument or debate into a topic. This is written as if for a specific publication, the suitability of which is part of the research undertaking.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.
Our industry connections include:
- Ralph Lauren
- Jimmy Choo
- Free People
- River Island
- Another Magazine
Fashion PR agencies
- Lamb to Slaughter
- Tea & Cake PR
- Nikki Rowntree PR.
Other fashion and retail companies
- Shaftesbury PLC
- Camden Tech Holdings.
Our visiting professionals and publications include:
- PYMCA (Photographic Youth Music Culture)
- Global Visual Director, Topshop
- Tim Whitmore
- Karen Millen
- Lulu Guinness
- Susie Lau
- VB Victoria Beckham
- Wallpaper magazine
- Wonderland magazine
- FAULT magazine.