Digital Fashion* MA

UCA Rochester - Sept 2021

Length of study:

One year full-time


UCA Rochester

Entry requirements:

Honours degree and/or relevant work experience

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Course entry options:

September 2021

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Course overview

Our ground-breaking MA Digital Fashion course, taught by an award-winning team of researchers, industry practitioners and academics will take creative fashion thinkers and designers into a new and exciting digital world.

This one year, full-time course is the only one of its kind and has been designed specifically to meet the requirements of a growing number of major brands – from Gucci and Louis Vuitton to major high street players – who are moving into the virtual market, where fashion is instant, eye-catching, sustainable and entirely digital.

You will be taught how to create garments which are completely free from the material world, and how to fit them digitally to a client – whether that’s a model for a virtual catwalk, a social media influencer looking to boost their reach, a gaming avatar looking for a fashion edge or a bespoke costume for a movie character.

Currently, designer virtual garments are selling for thousands of pounds – a virtual Gucci gown which will never exist in the physical world recently sold for $9,000 – showing just how lucrative the market is. 

And eventually, it’s expected this new way of wearing the latest looks will extend to the High Street, where regular shoppers will have the chance to “try before they buy” in a virtual changing room from the comfort of their own home.

These innovations allow fashion brands and businesses to market their ranges in a more sustainable way, reducing cost and waste by eliminating the need for samples and broadening their market to wider and more marginal communities.

Owing to the wide range of clients keen to take advantage of virtual fashion, this course is not only open to fashion graduates but also to those from a background in games, film, animation and graphic design – though if you come from one of these fields, you should expect some intensive learning to bring you up to speed on creating fashion garments.

With our extensive industry links and the very latest in technological facilities – including our new 3D Gerber Accumark - we’ll provide you with the foundations to step into a growing and competitive job market with confidence, giving you the skills and the creative thinking to dress the virtual world.

*Course subject to validation.

Read more

Find out more about this new course in the recent article in The Guardian

Course details

  • Term 1

    Virtual Practice
    In this exciting and intensive unit, you will be welcomed to the world of virtual fashion. You will be challenged to experiment and build your skills in virtual design technology for games, animation, digital textiles and fashion.

    Using a project proposal from your undergraduate studies or a new proposal you have created, you’ll be asked to identify the virtual fashion concept you wish to develop. From concept to the virtual catwalk, you will develop 3D narratives for fashion, exploring how we will interact with digital identities and buy fashion in the future.

    As part of your studies you will engage in critical enquiry, investigate contemporary and future innovations in design and experiential fashion concepts, and research market positioning and consumer behaviour.

  • Term 2

    Project Development
    You will start to build a body of work, appropriate for an intended market and target consumer, based upon the research you did in Term one on your virtual fashion concept.

    Your work should explore the relationship between the real and virtual world, and you should use different tools, methods, concepts and process to develop your virtual collection. You will design unique and immersive content specific to chosen audiences and consider how fashion can exist and will be consumed in the near future.

  • Term 3

    Final Project Realisation
    In the final term of the course, you will apply the knowledge gained through your research and the skills acquired in terms one and two to create your final body of work and exit portfolio. This unit is the culmination of your studies and an exposition of the skills, understanding and creative approach you have developed through your MA.

    On successful completion of the course, you’ll be able to realise and launch a future-proofed creative statement demonstrating your skills at the highest level. You will be able to communicate a clear design aesthetic and conceptual approach, showcasing diverse virtual design solutions.

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2021 entry are:

    • UK students full-time - £10,400
    • EU students full-time - £10,400 (see fee discount information)

    • International students full-time - £17,500 (standard fee)
    • International students full-time - £16,800 (full early payment fee)

    Additional course costs
    In addition to the tuition fees please see the additional course costs for 2021 entry, which will be uploaded here shortly. 

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

  • Fee discounts and scholarships

    To support all of our current students and our recent UK alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.


Our extensive facilities give you the capability to create fashion physically and digitally – from the new 3D Gerber Accumark to a textiles print room with a fully equipped dye lab, traditional screen printing tables, large and well-equipped pattern and production studios and workshops with industrial sewing machines, embroidery machines and specialist finishing machines. There’s also specialist IT suites with software for design.

Programme Director

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UK applications

Apply for full-time study - starting September 2020:

Apply for part-time study - starting September 2020:

Apply for full-time study - starting February 2021:

Apply for full-time study - starting September 2021:

Apply for part-time study - starting September 2021:

International & EU applications

If you are applying for more than one course in the UK please apply via UCAS, to apply direct to UCA please use the links below:

Apply for full-time study - Year 1 - starting September 2021:

Apply for full-time study - Year 2 - starting September 2021:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting February 2021:

Apply for full-time study - starting September 2021:

Apply for full-time study - starting September 2021:

Apply for this course and other courses in the UK - full-time study - starting September 2021:

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa

If you have another category of visa please contact us: to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or

When to apply:

You can apply throughout the year but we recommend you try and apply as early as possible so you have time to arrange accommodation and visas, if required.

For more information visit our how to apply pages

Entry requirements

UK entry requirements

  • An honours degree or equivalent qualification in the subject or a related discipline


  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

International and EU entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

Your portfolio

For this course, you’ll be required to submit an online portfolio via your UCA Applicant Portal. Further information on how to compile and upload your portfolio will be provided once you have applied. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.

More portfolio advice

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