Digital Fashion MA

Digital Fashion MA

Course overview

Our ground-breaking MA Digital Fashion course, taught by an award-winning team of researchers, industry practitioners and academics, will take creative fashion thinkers and designers into a new and exciting digital world.

This one year, full-time course is the only one of its kind and has been designed specifically to meet the requirements of a growing number of major brands – from Gucci and Louis Vuitton to major high street players – who are moving into the virtual market, where fashion is instant, eye-catching, sustainable and entirely digital.

You will be taught how to create garments which are completely free from the material world, and how to fit them digitally to a client – whether they are a model for a virtual catwalk, a social media influencer looking to boost their reach, a gaming avatar in need of a fashion edge or a movie character being given a bespoke costume.

Currently, designer virtual garments are selling for thousands of pounds – a virtual Gucci gown which will never exist in the physical world recently sold for $9,000 – showing just how lucrative the market is. 

And eventually, it’s expected this new way of wearing the latest looks will extend to the High Street, where regular shoppers will have the chance to “try before they buy” in a virtual changing room from the comfort of their own home.

These innovations allow fashion brands and businesses to market their ranges in a more sustainable way, reducing cost and waste by eliminating the need for samples and broadening their market to a wider range of communities.

Owing to the broad range of clients keen to take advantage of virtual fashion, this course is open to both fashion graduates and those with a background in games, film, animation or graphic design – though if you come from one of these fields, you should expect to undertake some intensive learning that will bring you up to speed on creating fashion garments.

With our extensive industry links and the very latest in technological facilities – including our new 3D Gerber Accumark - we’ll provide you with the foundations to step into a growing and competitive job market with confidence, giving you the creative skills and confidence to dress the virtual world.

Find out more about this new course in the recent Guardian article

*Please note - this course will be moving to UCA Epsom from 2022 entry.


Length of study 1 year full-time
Campus Rochester
Entry requirements Honours degree and/or relevant work experience
Course entry options Sept 2021
Course details

Course details

Digital Practice
This unit focuses on intensive experimentation with digital design technology used in games design, animation, digital textile design and fashion including 3D pattern cutting design software. 

You will analyse and reflect on your research ideas and pre-existing analogue and digital skills, in order to identify the digital fashion concept you wish to develop. You will look at trend forecasting and abstract concepts to explore how consumers might interact, identify with, and consume digital fashion/ garments in the future. These methodologies will help you to create a self-negotiated project proposal which will be developed and refined throughout the course.



Project Development
You will apply skills from term one to support and inform the design and modification of your digital fashion concept. You will start to build a body of work which must be appropriate for an intended market, target consumer and season and should clearly demonstrate an evolving practice as a digital fashion designer.

Exploring the relationship between the material and virtual world, physical and digital capabilities, you will use different tools, methods, concepts and process to develop your digital fashion collection. You will design unique and immersive fashion content specific to the chosen creative sector, platform or audience and consider how fashion can exist and be consumed in the near future.


Final Project Realisation
In the final term of the course, you will apply the knowledge gained through your research and the skills acquired in terms one and two to create your final body of work and exit portfolio. This unit is the culmination of your studies and an exposition of the skills, understanding and creative approach you have developed through your MA.

On successful completion of the course, you’ll be able to realise and launch a future-proofed creative statement demonstrating your skills at the highest level. You will be able to communicate a clear design aesthetic and conceptual approach, showcasing innovative digital design solutions.

Tuition fees
The course fees per year for 2021 entry are:

  • UK students full-time - £10,400

  • EU students full-time - £10,400 (see fee discount information)

  • International students full-time - £17,500 (standard fee)
  • International students full-time - £16,800 (full early payment fee)

The course fees for 2022 entry will be available here shortly. 


Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry, which will be uploaded here shortly.

Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

To support our students and alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.


Our extensive facilities give you the capability to create fashion physically and digitally – from the new 3D Gerber Accumark to a textiles print room with a fully equipped dye lab, traditional screen printing tables, large and well-equipped pattern and production studios and workshops with industrial sewing machines, embroidery machines and specialist finishing machines. There’s also specialist IT suites with software for design.


Digital Suites, UCA Rochester


CAD pattern cutting suite, UCA Rochester


Digital Suites, UCA Rochester


Digital Textiles Print area, UCA Rochester

Entry requirements

Entry requirements

  • An honours degree or equivalent qualification in the subject or a related discipline


  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

For this course, you’ll be required to submit an online portfolio via your UCA Applicant Portal. Further information on how to compile and upload your portfolio will be provided once you have applied. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.

More portfolio advice

Apply now

UK applications

International & EU applications

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa.
If you have another category of visa please contact us: to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our International Admissions Team on +44 (0) 1252 892838 or

When to apply:

You can apply throughout the year but we recommend you try and apply as early as possible so you have time to arrange accommodation and visas, if required.

For more information visit our how to apply pages

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