In this first semester, you’ll study two units concurrently.
Professional Fashion Practice
With your existing fashion range created through your undergraduate studies, or starting from new, you’ll analyse and reflect on your research to identify the fashion brand you wish to develop. As part of a community of staff and students exploring design ideas, you’ll develop your professional practice in a discursive, cross-disciplinary studio environment. As you develop your brand identity, you’ll strengthen your CAD skills, identify target consumers and competitors, and modify your collection to fit your brand aesthetic.
Research and Critical Enquiry
Through research, critical enquiry and understanding of a range of cultural, social ,economic and industry contexts, you’ll underpin and enhance your brand development. A range of analytical tools and research methodologies will assist you as you investigate contemporary and future innovations in design, materials and processes. Market positioning, consumer research and brand identity will be explored, with an emphasis on critical thinking and reflection.