Graphic Design BA (Hons)

Introduction to Visual Communication
You'll explore how Graphic Design shapes form and content across the spectrum of media, from the printed page to the internet, and will work to articulate your own personal voice as a designer and artist, while fashioning messages that communicate to various communities and are relevant to contemporary culture.

Design Fundamentals 1: Image, Type, Print
You'll be introduced to how different meanings can be constructed through a variety of type and image constellations. You will also learn how these are applied to and affected by different print mediums and formats.

Design Fundamentals 2: Motion, Narrative, Screen
This unit introduces narrative, sequence and interactivity as thematic concepts that can be applied to a screen-based design outcome. You will be asked to consider how visual language, such as words, images, materials, format and structure, can support narrative.

Visual Theory: Message, Medium, Meaning
Through the exploration of examples from historical and contemporary practice and analysis of your studio work, you'll examine a range of topics. These will include basic concepts in semiotics, the relationship between word and image, the construction of narrative, photographic language, function and expression, culture connotation and myth, subversion and propaganda.

The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. We'll enable you to experiment, find your own style and understand the processes and cultures of visual communication.

Social and Cultural Contexts
Encourages you to examine and explore your personal ethics, values and motivation through the production of work for others.

The Editorial Process
Consolidates and develops further your creative, graphic, typographic and technical skills.

Developing Your Practice
Graphic designers today don't just respond to design problems identified by others, but often instigate themselves visual/design/cultural changes. This unit prepares you for this future role.

Spatial Practices
You'll learn how to manipulate spaces to create identities, multi-sensory experiences, and innovative events/exhibitions in a sustainable and environmentally conscious context.

Study Abroad (optional)
This optional unit is designed to broaden your educational experience and deepen your understanding of cultural diversity. It will enable you to study within a different cultural context and gain fresh perspectives.

In your final year, you’ll undertake a self-directed research and design project and will create your final major project.

You’ll have the opportunity to collaborate with your fellow students to present your work, preparing you for a career in industry.

We also offer Year 3 as a top-up year through the internal progression arrangement for students from the Barking & Dagenham Foundation Degree course. It's also open to students from other courses and circumstances, as long as you meet the entry requirements. Please contact us for further details.

Critical Research and Practice
This unit involves the research, development, and construction of a self-directed research and design project. This will take into account your knowledge, understanding, skills, experience and interests that you have gained over the duration of the course. Here, the theoretical and practical are entirely intertwined and you will be encouraged to develop an experimental approach, employing research to inform practice, and practice to inform your research, so that you develop an original and innovative approach to both.

Major Project
You will research, develop and realise a major self-initiated project of your own choosing. You'll draw up a written project proposal which effectively and succinctly communicates the key elements of your conceptual, technical, aesthetic and theoretical concerns and intentions. Then, you'll produce a body of work which demonstrates a high level of maturity through its clarity and focus and the synthesis of previously learned practical and theoretical knowledge. You'll also present your work, and this will open up opportunities to collaborate with others, if appropriate.

This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

• Study abroad information

With a staff of experienced professional designers, our course enjoys strong links with respected names across the industry.

Calling on our connections, we have a full programme of visiting designers and lecturers that give valuable insight into Industry and professional practice such as recent guests Bob and Roberta Smith, Le Gun and Why not Associates.

Studying Graphic Design with us will give you a highly transferable set of skills which are desirable across a broad range of creative industries.

Many of our graduates have landed exciting, fulfilling positions, including:

• Graphic and packaging designers
• Art directors
• Picture editors
• Information designers
• App developers
• Web and broadcast designers.