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Lauren McDermott, BA (Hons) Music Journalism, UCA Epsom

International Music Management MA/MSc

International Music Management MA/MSc

Epsom 1 year full-time

Course overview

Propel your music industry career aspirations onto the global stage on UCA's MA/MSc International Music Management degree course at our Business School for the Creative Industries.

With some of the biggest selling artists now originating from non-English speaking countries, such as Korean groups BTS and Blackpink, and the Latin American market, language is no longer a barrier to achieving international success.

This breakdown of barriers, together with evolving digital economies, provide fascinating opportunities and challenges. The effect on traditional business models is also essential to understand - artists, songwriters and record labels can now reach global audiences directly and instantaneously. So it's important to explore how international music markets operate in terms of music consumption, marketing, branding, economics and distribution.

This course will enable you to choose from a range of career paths including artist management, international marketing, strategic development, social media marketing, eCommerce, record company marketing, supply chain management, music publishing, and careers in music tech companies, start-ups or consultancy.

By the time you graduate, you will have a comprehensive and critical understanding of historical contexts and current issues facing the music industry, and be able to apply advanced skills, techniques and processes to ensure your success in a dynamic international music market.

 

A one-year course of advanced study for furthering your research skills and specialising within your discipline.

A year-long preparatory course of study to ready you for your Master’s, developing your specialist skills, research acumen and confidence in working autonomously.

A year-long preparatory course of study to ready you for your Master’s in the UK, developing your English speaking and writing together with your specialist skills, research acumen and confidence in working autonomously.

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Course details

Course details

The content of the course may be subject to change. Curriculum content is provided as a guide.

Get ready for your chosen postgraduate course with this preparatory year of specialist study. With a mix of online and face-to-face learning, UCA’s Integrated Pre-Masters is designed to give you insight into the study skills required to complete a Master’s, within the context of your creative subject. You’ll build skills in autonomous learning, forming your own targets and goals, honing your research skills, time management and professional practice.

For our students coming from a non-UK educational background, UCA has launched an Integrated International Pre-Masters year. 

On this course you’ll prepare for postgraduate study with a mix of online and face-to-face learning that will give you the study skills required to complete a Master’s, and you’ll also improve your English for academic study.

Postgraduate Bootcamp 1: Creativity & Orientation 
Bootcamp 1: Creativity is designed to introduce you to the Business School for the Creative Industries’ learning community and professional global network orientation. Through a series of exciting and engaging fast paced workshops, tasks and peer sessions you will access resources, build relationships and develop a vision of the function of business for the creative industries.  

Live Music: Touring & Management  
Millions of fans who gathered into concerts ranging from festivals to grassroots music venues generated a contribution of live music to the UK’s economy of more than £1 billion, but the landscape is changed, post-pandemic. This unit is all about analysing and evaluating the structure of the global live music industry, identifying key companies and players, the current issues and the changing interdisciplinary relationships between live and recorded music sectors from a cultural and economic perspective. 

Creative People & Organisations 
The creative industries are highly important to the UK and the global economy. As people are a principal resource for any organisation, the strategic management of creative people is an essential skill to ensure that the creative enterprise flourishes at times of rapid technological and organisational change and global competition. This module is designed to provide an insight into the complex theories and contemporary management practice within the creative industries both in the UK and globally. 

The Industry of Music 
This unit will focus on the three pillars of the music industry: The Recording Industry, Live Music Industry and Music Publishing. Within these core areas you will learn historical context, evaluate the impact of disruption, and consider trends and developmental opportunities and challenges as technology continues to impact on the business. 

Marketing, Design and Communications 
If we can understand branding as strategic, we can understand marketing as the tactical force employed to achieve specific business objectives sent from the brand. This unit is about how to understand branding in this way, so you can improve your own marketing, design and communication skills and investigate solutions to current issues within this industry sector. 

Creative Industries: Global Industry & Futures 
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Creative Industries: Leadership 
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format 

Postgraduate Bootcamp 2: Forecasting & Predictive Analysis 
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualize datasets. 

Human-centred Innovation & Design 
Human-centred design (HCD) is a creative way to solve problems. It is a process of designing for people that begins with the people for whom you are developing ideas and ends with individual solutions to meet their needs. You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts.  

Global Media Industry and Business 
This unit will give you comprehensive knowledge of current theories and practices for managing Media business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.  

Masters Project 
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.  

Creative Industries: Global Industry & Futures 
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Creative Industries: Leadership 
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format 

MA students choose one unit from:

Creative Business Start-Up 
With the world ever-changing, the traditional rules of business no longer apply.  The drive for innovation, creativity and agility are taking precedence. This unit explores the concept of developing creative businesses and the new paths for start-ups. You will analyse the evolution of business structures and explore the new market opportunities and challenges arising from geo-politics, trade relations and the global pandemic. And you will use research to scope out new concepts designed to fulfil rising market trends such as inclusivity, diversity, and cultural differences to create and capture value.  

Investment in the Creative Industries  
This unit covers the various means of investment in the creative industries. You will explore availability and access of funds through loans, grants, scholarships from government and council schemes to industry organisations and trade bodies, as well as from private equity investors. You will also explore and challenge business/financial models and future landscapes. 

Artist & International Rights Management 
You will cover music copyright, and the management and exploitation of artists and their rights internationally in the digital age. With commentary and discussions from leading music business professionals, you will analyse the debates between the creative industries and technology companies and how various agents are shaping and challenging the basis of copyright. 

MSc students choose one unit from:

Investment in the Creative Industries  
This unit covers the various means of investment in the creative industries. You will explore availability and access of funds through loans, grants, scholarships from government and council schemes to industry organisations and trade bodies, as well as from private equity investors. You will also explore and challenge business/financial models and future landscapes. 

Digital Marketing Analytics 
This unit explores the evolution of digital marketing and technologies, theories and practice of marketing, and the digital consumer. You will analyse trends and digital communications to innovate, explore and create digital marketing/media strategies and plans to reach various audiences from stakeholders and clients to consumers.  

Postgraduate Bootcamp 3: Competitive Intelligence & Research 
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.  

Masters Project 
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.  

Creative Industries: Global Industry & Futures 
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Creative Industries: Leadership 
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format

MA students choose one unit from:

Behavioural Studies and Consumption 
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods. 

Trends & Forecasting
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).

Music & Brand Management 
The use of branding and brand extension in the music industry has become a key aspect in current marketing trends. This unit explores concepts of international brand development, cultural differences, and identity and management strategies. You will look at the development of a brand identity campaign in accordance with the company/artist vision, mission, defined objectives and outcomes, utilising research methodologies with a focus on global and cultural contexts, building a clear set of ethical and sustainable values meeting the needs of diverse consumers and intermediaries.   

MSc students choose one unit from:

Behavioural Studies and Consumption 
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods. 

Managerial Accounting & Finance 
You will examine the perspectives and techniques in accounting and financial control and consider how they are used by modern enterprises to effectively manage  competitive business environments. 

Trends & Forecasting
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).

Tuition fees - 2023 entry

UK students:

  • Integrated Pre-Masters course - £10,500
  • MA/MSc course - £10,500

EU students:

  • Integrated International Pre-Masters course - £10,500 (see fee discount information)
  • MA/MSc course - £10,500 (see fee discount information)

International students:

  • Integrated International Pre-Masters course (30 weeks) - £17,500
  • Integrated International Pre-Masters course (15 weeks) - £8,750
  • MA/MSc course - £17,500

Additional course costs
In addition to the tuition fees there may be other costs for your course. The things that you are likely to need to budget for to get the most out of a creative arts education will include books, printing costs, occasional or optional study trips and/or project materials. These costs will vary according to the nature of your project work and the individual choices that you make. Please see the Additional Course Costs section of your Course Information for details of the costs you may incur.

Further information
For more detailed information about our course fees and any financial support you may be entitled to please see our fees and finance pages.

The fees listed here are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

To support our students and alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Facilities

The business courses at UCA Epsom have a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

Business School, UCA Epsom

Business School, UCA Epsom

Business School, UCA Epsom

Business School, UCA Epsom

Entry requirements

Entry requirements

MA/MSc course

  • An honours degree or equivalent qualification in the subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

 


MA/MSc course with Integrated Pre-Masters course

A recognised bachelor degree or 3 year diploma with a strong portfolio in a relevant subject.

Check the equivalent qualifications for your country and the English language requirements:


  • Non-UK equivalent qualifications
  • English language requirements
  • MA/MSc course with Integrated International Pre-Masters course
    A recognised bachelor degree or 3 year diploma with a strong portfolio in a relevant subject.

    Don't meet the international entry requirements or English language requirements?
    You may be able to enter the course through the following entry pathways:

    MA/MSc course
    MA/MSc course with Integrated Pre-Masters course
    MA/MSc course with Integrated International Pre-Masters course

    These courses don’t require a portfolio.

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