International Music Management MA/MSc

Postgraduate Bootcamp 2: Forecasting & Predictive Analysis 
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualize datasets. 

Human-centred Innovation & Design 
Human-centred design (HCD) is a creative way to solve problems. It is a process of designing for people that begins with the people for whom you are developing ideas and ends with individual solutions to meet their needs. You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts.  

Global Media Industry and Business 
This unit will give you comprehensive knowledge of current theories and practices for managing Media business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.  

Masters Project 
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.  

Creative Industries: Global Industry & Futures 
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Creative Industries: Leadership 
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format.  

MA students choose one unit from:

Creative Business Start-Up 
With the world ever-changing, the traditional rules of business no longer apply.  The drive for innovation, creativity and agility are taking precedence. This unit explores the concept of developing creative businesses and the new paths for start-ups. You will analyse the evolution of business structures and explore the new market opportunities and challenges arising from geo-politics, trade relations and the global pandemic. And you will use research to scope out new concepts designed to fulfil rising market trends such as inclusivity, diversity, and cultural differences to create and capture value.  

Investment in the Creative Industries  
This unit covers the various means of investment in the creative industries. You will explore availability and access of funds through loans, grants, scholarships from government and council schemes to industry organisations and trade bodies, as well as from private equity investors. You will also explore and challenge business/financial models and future landscapes. 

Artist & International Rights Management 
You will cover music copyright, and the management and exploitation of artists and their rights internationally in the digital age. With commentary and discussions from leading music business professionals, you will analyse the debates between the creative industries and technology companies and how various agents are shaping and challenging the basis of copyright.  

MSc students choose one unit from:

Investment in the Creative Industries  
This unit covers the various means of investment in the creative industries. You will explore availability and access of funds through loans, grants, scholarships from government and council schemes to industry organisations and trade bodies, as well as from private equity investors. You will also explore and challenge business/financial models and future landscapes. 

Digital Marketing Analytics 
This unit explores the evolution of digital marketing and technologies, theories and practice of marketing, and the digital consumer. You will analyse trends and digital communications to innovate, explore and create digital marketing/media strategies and plans to reach various audiences from stakeholders and clients to consumers.  

Postgraduate Bootcamp 3: Competitive Intelligence & Research 
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.  

Masters Project 
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.  

Creative Industries: Global Industry & Futures 
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Creative Industries: Leadership 
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format. 

MA students choose one unit from:

Behavioural Studies and Consumption 
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods. 

Trends & Forecasting
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).

Music & Brand Management 
The use of branding and brand extension in the music industry has become a key aspect in current marketing trends. This unit explores concepts of international brand development, cultural differences, and identity and management strategies. You will look at the development of a brand identity campaign in accordance with the company/artist vision, mission, defined objectives and outcomes, utilising research methodologies with a focus on global and cultural contexts, building a clear set of ethical and sustainable values meeting the needs of diverse consumers and intermediaries.   

MSc students choose one unit from:

Behavioural Studies and Consumption 
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods. 

Managerial Accounting & Finance 
You will examine the perspectives and techniques in accounting and financial control and consider how they are used by modern enterprises to effectively manage  competitive business environments. 

Trends & Forecasting
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).