International Music Management MA/MSc

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Bootcamp 2: Forecasting & Predictive Analysis
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualize datasets. 

Managerial Accounting & Finance
This unit analyses perspectives and techniques in accounting and financial control and considers how they are used by modern enterprises to effectively manage in competitive business environments.  

Music & Brand Management (MA course)
This unit will explore the concepts of international brand development, cultural differences, and identity and management strategies. You will explore the development of a brand identity campaign in accordance with the company/artist vision, mission, defined objectives and outcomes, utilising research methodologies with a focus on global and cultural contexts, building a clear set of ethical and sustainable values meeting the needs of diverse consumers and intermediaries.

Digital Marketing Analytics (MSc course)
This unit explores the evolution of digital marketing and technologies, theories and practice of marketing, and the digital consumer. You will analyse trends and digital communications to innovate, explore and create digital marketing/media strategies and plans to reach various audiences from stakeholders and clients to consumers.

Artist & International Rights Management
This unit discusses music copyright and the management and exploitation of artists and their rights internationally in the digital age. Anchoring music copyright in historical foundations, the unit will trace the development and adaptation through analogue and digital disruption across the decades.  

Human-centred Innovation & Design
You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts. 

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.

Bootcamp 3: Competitive Intelligence & Research
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.

Live Music: Touring & Management (Elective A, MA course)
The purpose of this unit will be to analyse and evaluate the structure of the global live industry, identifying key companies and players, the current issues and the changing interdisciplinary relationships between live and recorded music sectors from a cultural and economic perspective.

Augmented & Synthetic Experiences (Elective A, MA course)
This unit aims to holistically approach the subject of “experience” within technological contexts; looking to the practical, critical and theoretical positions that surround this subject. The unit begins by outlining some of the origin stories for technology – and their intersection with notions of the “synthetic” or “augmented”. 

Trends & Forecasting (Elective A, MA/MSc course)
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).

Business Analytics (Elective A, MSc course)
This unit explores how to acquire, process, analyse and interpret data to provide meaningful value for creative organisations. It will look at how data is used in the creative industries, how AI and machine learning are advancing this area, and what the future may look like for the creative industries.

Creative Business Start-up (Elective B, MA course)
This unit will explore the concept of developing creative businesses and the new paths for start-ups.  It will analyse the evolution of business structures and explore the new market opportunities and challenges arising from geo-politics, trade relations and the global pandemic. 

Strategy & Planning (Elective B, MA course)
This unit first focuses on defining strategy, looking at the process of strategy formulation and describing the role of management within that process. It instructs how to craft vision and mission statements, how to identify and manage external strategic influences, and includes discussion on corporate social responsibility and sustainability.  

Investment in the Creative Industries (Elective B, MA/MSc course)
This unit covers the various means of investment in the creative industries: investing in the companies, ideas, and entrepreneurs that will drive the evolution of the creative industries.

Behavioural Studies & Consumption (Elective B, MA/MSc course)
In this Unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods. 

Masters Project
The Masters Project is an opportunity to create value for yourself at the highest strategic level in a tangible and measurable way as a culmination of your learning experience. It requires you to approach a real problem or opportunity, analyse it and develop a recommended strategy and implementation plan, while applying some relevant concepts and frameworks from your studied programme. You will have the opportunity to also select a project applicable to your company that might be working already in order to find solution to a real business problem.