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International Music Management MA/MSc

International Music Management MA/MSc

Course overview

Propel your music industry career aspirations onto the global stage on UCA's MA/MSc International Music Management degree course at our Business School for the Creative Industries.

With some of the biggest selling artists now originating from non-English speaking countries, such as Korean groups BTS and Blackpink, and the Latin American market, language is no longer a barrier to achieving international success.

This breakdown of barriers, together with evolving digital economies, provide fascinating opportunities and challenges. The effect on traditional business models is also essential to understand - artists, songwriters and record labels can now reach global audiences directly and instantaneously. So it's important to explore how international music markets operate in terms of music consumption, marketing, branding, economics and distribution.

This course will enable you to choose from a range of career paths including artist management, international marketing, strategic development, social media marketing, eCommerce, record company marketing, supply chain management, music publishing, and careers in music tech companies, start-ups or consultancy.

By the time you graduate, you will have a comprehensive and critical understanding of historical contexts and current issues facing the music industry, and be able to apply advanced skills, techniques and processes to ensure your success in a dynamic international music market.

 

Length of study 1 year full-time
Campus Epsom
Entry requirements Honours degree and/or relevant work experience
Course entry options Sept 2021, Sept 2022
Course details

Course details

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Postgraduate Bootcamp 1: Creativity & Orientation
Bootcamp 1: Creativity is designed to introduce you to the Business School for the Creative Industries highly effective learning community and professional global network orientation. Through a series of exciting and engaging fast paced workshops, tasks and peer sessions you will access resources, build relationships and develop a vision of the function of business for the creative industries.

The Industry of Music
This unit will focus on the three pillars of the music industry: The Recording Industry, Live Music Industry and Music Publishing.  Within these core areas the unit will provide historical context, evaluate the impact of disruption and consider trends and developmental opportunities and challenges as technology continues to impact on the business. 

Creative People & Organisations
This module is designed to provide an insight into the complex theories and contemporary management practice within the creative industries both in the UK and globally. 

Global Music Industry & Business
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Music business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape. 

Marketing, Design & Communications
By examining concepts and developing research and practice, there is an opportunity to not only understand and broadly examine Marketing, Design & Communications but to also consider and apply appropriate solutions to current global issues facing brands in a meaningful, focused and professional way. 

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Bootcamp 2: Forecasting & Predictive Analysis
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualize datasets. 

Managerial Accounting & Finance
This unit analyses perspectives and techniques in accounting and financial control and considers how they are used by modern enterprises to effectively manage in competitive business environments.  

Music & Brand Management (MA course)
This unit will explore the concepts of international brand development, cultural differences, and identity and management strategies. You will explore the development of a brand identity campaign in accordance with the company/artist vision, mission, defined objectives and outcomes, utilising research methodologies with a focus on global and cultural contexts, building a clear set of ethical and sustainable values meeting the needs of diverse consumers and intermediaries.

Digital Marketing Analytics (MSc course)
This unit explores the evolution of digital marketing and technologies, theories and practice of marketing, and the digital consumer. You will analyse trends and digital communications to innovate, explore and create digital marketing/media strategies and plans to reach various audiences from stakeholders and clients to consumers.

Artist & International Rights Management
This unit discusses music copyright and the management and exploitation of artists and their rights internationally in the digital age. Anchoring music copyright in historical foundations, the unit will trace the development and adaptation through analogue and digital disruption across the decades.  

Human-centred Innovation & Design
You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts. 

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.

Bootcamp 3: Competitive Intelligence & Research
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.

Live Music: Touring & Management (Elective A, MA course)
The purpose of this unit will be to analyse and evaluate the structure of the global live industry, identifying key companies and players, the current issues and the changing interdisciplinary relationships between live and recorded music sectors from a cultural and economic perspective.

Augmented & Synthetic Experiences (Elective A, MA course)
This unit aims to holistically approach the subject of “experience” within technological contexts; looking to the practical, critical and theoretical positions that surround this subject. The unit begins by outlining some of the origin stories for technology – and their intersection with notions of the “synthetic” or “augmented”. 

Trends & Forecasting (Elective A, MA/MSc course)
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).

Business Analytics (Elective A, MSc course)
This unit explores how to acquire, process, analyse and interpret data to provide meaningful value for creative organisations. It will look at how data is used in the creative industries, how AI and machine learning are advancing this area, and what the future may look like for the creative industries.

Creative Business Start-up (Elective B, MA course)
This unit will explore the concept of developing creative businesses and the new paths for start-ups.  It will analyse the evolution of business structures and explore the new market opportunities and challenges arising from geo-politics, trade relations and the global pandemic. 

Strategy & Planning (Elective B, MA course)
This unit first focuses on defining strategy, looking at the process of strategy formulation and describing the role of management within that process. It instructs how to craft vision and mission statements, how to identify and manage external strategic influences, and includes discussion on corporate social responsibility and sustainability.  

Investment in the Creative Industries (Elective B, MA/MSc course)
This unit covers the various means of investment in the creative industries: investing in the companies, ideas, and entrepreneurs that will drive the evolution of the creative industries.

Behavioural Studies & Consumption (Elective B, MA/MSc course)
In this Unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods. 

Masters Project
The Masters Project is an opportunity to create value for yourself at the highest strategic level in a tangible and measurable way as a culmination of your learning experience. It requires you to approach a real problem or opportunity, analyse it and develop a recommended strategy and implementation plan, while applying some relevant concepts and frameworks from your studied programme. You will have the opportunity to also select a project applicable to your company that might be working already in order to find solution to a real business problem. 

Tuition fees
The course fees per year for 2021 entry are:

  • UK students full-time - £10,400

  • EU students full-time - £10,400 (see fee discount information)

  • International students full-time - £17,500 (standard fee)
  • International students full-time - £16,800 (full early payment fee)

The course fees for 2022 entry will be available here shortly.

Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry. The details for September 2022 will be available here in due course. 

Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

To support our students and alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Course specifications

 

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Facilities

The business courses at UCA Epsom have a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

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Business School, UCA Epsom

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Business School, UCA Epsom

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Business School, UCA Epsom

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Business School, UCA Epsom

Entry requirements

Entry requirements

  • An honours degree or equivalent qualification in the subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.

Apply now

UK applications

International & EU applications

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa.
If you have another category of visa please contact us: internationaladmissions@uca.ac.uk to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our International Admissions Team on +44 (0) 1252 892838 or internationaladmissions@uca.ac.uk

When to apply:

You can apply throughout the year but we recommend you try and apply as early as possible so you have time to arrange accommodation and visas, if required.


For more information visit our how to apply pages

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