You'll be introduced to the University and the technical workshops and facilities available to you. The first term includes a range of lectures and seminars and you’ll start to explore your creative practice.
Research and Communication
This unit enables you to undertake a focused and rigorous investigation into the purpose and process of research at postgraduate level within the field of Design, Innovation & Brand Management. It is designed to support and advance the project work produced during the rest of your MA study through a developed investigation of research methods. You will define, articulate and critically reflect upon the research concerns of your own practice during this unit, thereby underpinning and enhancing your knowledge and understanding of the chosen field of study, as well as developing your ability to communicate this in a variety of way through a process of understanding and developing your practice, drilling down from contextual research to more focused ideas, understanding the importance of the blend of academic and pragmatic research, exposure to design led ideas, debate, conversation, and the innovative introduction of research and study methods into the course.
This unit introduces you to definitions and concepts of creativity. It allows you to explore what creativity is and reflect methods of creativity with concepts of taste, consumer need as well as user interface. Throughout this unit you will be required to implement creative processes using various techniques connected with the development of creative skills.