Design, Innovation & Brand Management

MA - UCA Epsom - 2018, 2019


This course is part of:

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset to become leading brand, design and innovation managers. 

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCA’s bespoke MA Design, Innovation and Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that lie as a foundation for its success. We will cover each key component and teach students how to run these successfully, while also developing their own professional and personal development as leaders along the way. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses to better understand the range of products available in today’s market, their similarities, strengths and weaknesses, and above all develop and deliver customer centric produce.

Length of study:

One year full-time

Campus:

UCA Epsom

Start month:

September

View term dates

Entry year(s):

2018, 2019

Entry requirements:

Honours degree, normally 2.1 or above, and/or relevant work experience

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Course details

  • Term 1

    You'll be introduced to the University and the technical workshops and facilities available to you. The first term includes a range of lectures and seminars and you’ll start to explore your creative practice.

    Practice and Process

    During this unit, you'll examine the advanced specialist tools, methods, concepts and processes relevant to Design Innovation and Brand Management practice through a series of projects, workshops and advanced technical sessions that relate to your own research and aspirations.

    Research Methods and Context

    This unit enables you to undertake a focused and rigorous investigation into the purpose and process of research at postgraduate level within the field of Design, Innovation & Brand Management. It is broad in scope and may be offered through shared delivery with other postgraduate courses in the School of Communication Design.

  • Term 2

    During term two you begin developing your MA project, evaluating and testing out the aims of your proposal over a sustained period of self-directed study.

    Professional Practice

    This unit is designed to enable you to develop a framework within which to develop your Major Project, by undertaking a rigorous investigation into existing practice within the field of study. You'll be encouraged to research, question, challenge, debate and address key debates that relate to Design, Innovation, Branding and Brand Management. You will seek to define what these terms mean in different contexts.

  • Term 3

    In the third term of the course, you'll apply the knowledge gained through your research to create a final body of work.

    Major Project

    The Major Project is the culmination of your studies and will form an exposition of the central ideas and concepts developed throughout your MA. As such it is an opportunity to resolve previous projects and demonstrate evidence of advanced conceptual, theoretical and technical capability over a period of self-directed study. The body of work you produce through this unit should draw upon your experience prior to this MA, the work you have developed in other units and your aspiration for work or further study on graduation.

  • Fees

    Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

  • Fee discounts & scholarships

    To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment.The bookable photographic studios have darkrooms and digital processing equipment, and the print studios have extensive screen printing facilities.

What our students say

Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers. 

    You'll also have the opportunity to:

    • Visit exhibitions
    • Take part in conferences and industry events
    • And use advanced study facilities such as the British Library and the City Business Library.
  • Careers

    Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:

    • Brand and design management
    • Art direction
    • Marketing
    • Client account handling
    • Account planning
    • Strategic planning.
  • Further study

    You may want to undertake further study or research to specialise even more.

     

How to apply - 2018 entry

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How to apply - 2019 entry

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More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

  • A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who present a degree with a lower classification, but can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

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Non-UK equivalent qualifications

English language requirements


Your portfolio

For this course, we'll assess your written application. Potential offers will be made based on your application form, predicted qualifications, personal statement and reference. You may be invited for an Applicant Day to further discuss your application.

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