Postgraduate Bootcamp 3: Competitive Intelligence & Research
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.
Masters Project
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.
Creative Industries: Global Industry & Futures
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.
Creative Industries: Leadership
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format.
MA students choose one unit from:
Behavioural Studies and Consumption
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods.
Talent Management in the Creative Industries
People are the backbone of organisations and a most valuable resource often conferring sustainable competitive advantage to organisations. This unit provides a critical overview of managing and retaining effective employees within creative businesses by exploring various talent management activities. You will learn about global employment markets and trends, HR planning, employer branding, succession planning and occasional termination of employment, all of which effectively define how businesses can efficiently thrive.
MSc students choose one unit from:
Behavioural Studies and Consumption
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods.
Managerial Accounting & Finance
You will examine the perspectives and techniques in accounting and financial control and consider how they are used by modern enterprises to effectively manage competitive business environments.
Business Analytics
You will explore how to acquire, process, analyse and interpret data to provide meaningful value for creative organisations, and look at how data is used in the creative industries, how AI and machine learning are advancing this area, and what the future may look like for the creative industries.