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Students at UCA Epsom

MA/MSc Global Marketing & Communications

Global Marketing & Communications MA/MSc

Course overview

Refine your existing skills in marketing, communications, PR and advertising on UCA'S MA/MSc Global Marketing & Communications course - then enhance them as you select the specialism of your choice.

This course, taught within UCA's Business School for the Creative Industries, will allow you to gain a deeper understanding of the sector and to explore an area of your own personal interest, giving you a springboard into your dream career. There are eight industry specialisms to choose from - Cosmetics and Beauty, Fashion, Fine Art, Games, Global Media, Lifestyle Goods, Luxury Goods and Services, or the Music industry.

In order to develop lifelong professional skills that relate to your career aspirations, you will undertake your own exploration of creative advertising and marketing practice, investigating creative ideas and developing practical solutions to complex industry-related problems.

Develop and refine your existing skills and critical insight into the professional, theoretical and practical world of creative promotion. Supported by teaching professionals and working alongside other practitioners, you will be able to collaborate with other Creative Business and Media postgraduate students to enrich your learning experience.

You will progress onto a final project unique to your area of interest within the creative industries. On completion of the course, you will gain an internationally recognised qualification, giving you the potential to work at a high level within the marketing, PR and advertising industries.

Every course within our Business School portfolio is taught with a global perspective, giving graduates the skill set required to pursue a creative business career anywhere in the world. Our teaching programmes are all project-based, combining knowledge from both business and the creative industries in order to produce well-rounded, highly employable graduates with a highly-regarded qualification.

*Course subject to validation and has previously been titled MA Creative Marketing & Advertising.

 

Length of study 1 year full-time
Campus Epsom
Entry requirements Honours degree and/or relevant work experience
Course entry options Sept 2021, Feb 2022, Sept 2022
Course details

Course details

Across the year, you will undertake a series of core units, with elective units in the final term as you specialise your areas of interest.

Your core units are as follows:

  • Pre-course: Understanding Business
  • Pre-course: Understanding Finances
  • Pre-course: Understanding Creative Work
  • Pre-course: Understanding Design Thinking
  • Creative Industries: Global Industry & Futures
  • Creative Industries: Leadership
  • Postgraduate Bootcamp 1: Creativity
  • Understanding Consumers
  • Principles of Advertising
  • Marketing Design & Communications
  • Bootcamp 2: Forecasting & Predictive Analytics
  • Marketing Management
  • Digital Marketing Analytics
  • Global Marketing Planning & Strategy
  • Human-centred Innovation & Design
  • Bootcamp 3: Competitive Intelligence & Research
  • Trends & Forecasting (MA students only)
  • Behavioural Studies & Consumption (MSc students only)
  • Masters Project

Elective Units are as follows:

  • Strategy: Development & Implementation (MA students only)
  • Behavioural Studies & Consumption (MA students only)
  • Trends & Forecasting (MSc students only)
  • Business Analytics (MSc students only)
  • Global Cosmetics & Beauty Industry & Business
  • Global Fashion Industry & Business
  • Global Fine Art Industry & Business
  • Global Gams Industry & Business
  • Global Media Industry & Business
  • Global Luxury Industry & Business
  • Global Music Industry & Business

 

 

Tuition fees
The course fees per year for 2021 entry are:

  • UK students full-time - £10,400

  • EU students full-time - £10,400 (see fee discount information)

  • International students full-time - £17,500 (standard fee)
  • International students full-time - £16,800 (full early payment fee)

Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry.

Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

To support our students and alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

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Business School, UCA Epsom

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Business School, UCA Epsom

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Business School, UCA Epsom

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Business School, UCA Epsom

Entry requirements

Entry requirements

  • An honours degree or equivalent qualification in the subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.

Apply now

UK applications

International & EU applications

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa.
If you have another category of visa please contact us: internationaladmissions@uca.ac.uk to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or admissions@uca.ac.uk

When to apply:

You can apply throughout the year but we recommend you try and apply as early as possible so you have time to arrange accommodation and visas, if required.


For more information visit our how to apply pages

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