Postgraduate Bootcamp 2: Forecasting & Predictive Analysis
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualize datasets.
Human-centred Innovation & Design
Human-centred design (HCD) is a creative way to solve problems. It is a process of designing for people that begins with the people for whom you are developing ideas and ends with individual solutions to meet their needs. You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts.
Creative Industries: Global Industry & Futures
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.
Creative Industries: Leadership
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format.
MA students study:
Marketing Management
You will explore, and challenge, the foundations and principles of marketing management - the relationship between building brands and brand equity, developing effective strategies for the brand, and analysing the competition. By the end, you will understand the role and process of marketing management and have the practice and experience to develop a brand blueprint, a marketing brief, and an advertising and marketing plan, as well as learning the soft skills to navigate the multiple stakeholder relationships between agencies, in-house teams and other suppliers.
MSc students study:
Digital Marketing Analytics
This unit explores the evolution of digital marketing and technologies, theories and practice of marketing, and the digital consumer. You will analyse trends and digital communications to innovate, explore and create digital marketing/media strategies and plans to reach various audiences from stakeholders and clients to consumers.
All students choose one unit from:
Global Fashion Industry and Business
This unit will give you comprehensive knowledge of current theories and practices for managing Fashion business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.
Global Luxury Industry and Business
This unit will give you comprehensive knowledge of current theories and practices for managing Luxury business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.
Global Music Industry and Business
This unit will give you comprehensive knowledge of current theories and practices for managing Music business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.
Global Games Industry and Business
This unit will give you comprehensive knowledge of current theories and practices for managing Games business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.
Global Fine Art Industry and Business
This unit will give you comprehensive knowledge of current theories and practices for managing Fine Art business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.
Global Cosmetics & Beauty Industry & Business
This unit will give you comprehensive knowledge of current theories and practices for managing Cosmetics and Beauty business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.
Global Media Industry and Business
This unit will give you comprehensive knowledge of current theories and practices for managing Media business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.