Search

Students at UCA Epsom

MA/MSc Global Marketing & Communications

Global Marketing & Communications MA/MSc

Course overview

Refine your existing skills in marketing, communications, PR and advertising on UCA'S MA/MSc Global Marketing & Communications course - then enhance them as you select the specialism of your choice.

This course, taught within UCA's Business School for the Creative Industries, will allow you to gain a deeper understanding of the sector and to explore an area of your own personal interest, giving you a springboard into your dream career. There are eight industry specialisms to choose from - Cosmetics and Beauty, Fashion, Fine Art, Games, Global Media, Lifestyle Goods, Luxury Goods and Services, or the Music industry.

In order to develop lifelong professional skills that relate to your career aspirations, you will undertake your own exploration of creative advertising and marketing practice, investigating creative ideas and developing practical solutions to complex industry-related problems.

Develop and refine your existing skills and critical insight into the professional, theoretical and practical world of creative promotion. Supported by teaching professionals and working alongside other practitioners, you will be able to collaborate with other Creative Business and Media postgraduate students to enrich your learning experience.

You will progress onto a final project unique to your area of interest within the creative industries. On completion of the course, you will gain an internationally recognised qualification, giving you the potential to work at a high level within the marketing, PR and advertising industries.

Every course within our Business School portfolio is taught with a global perspective, giving graduates the skill set required to pursue a creative business career anywhere in the world. Our teaching programmes are all project-based, combining knowledge from both business and the creative industries in order to produce well-rounded, highly employable graduates with a highly-regarded qualification.

*Course subject to validation and has previously been titled MA Creative Marketing & Advertising.

 

Length of study 1 year full-time
Campus Epsom
Entry requirements Honours degree and/or relevant work experience
Course entry options Sept 2021, Feb 2022, Sept 2022
Course details

Course details

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Postgraduate Bootcamp 1: Creativity & Orientation
Bootcamp 1: Creativity is designed to introduce you to the Business School for the Creative Industries highly effective learning community and professional global network orientation. Through a series of exciting and engaging fast paced workshops, tasks and peer sessions you will access resources, build relationships and develop a vision of the function of business for the creative industries.

Understanding Consumers
This unit is designed to allow you to be able to explore, analyse and reflect on the 21-century consumer and their expectations, customer experience(s) and value system(s).  Through looking at the evolution of consumer behaviour you will also become aware of the challenges of digital growth while maintaining loyalty.

Principles of Advertising
Advertising can be traced back to ancient civilizations where the promotion of products was communicated through pictures and symbols. Understanding the history and evolution of advertising enables us to understand the established infrastructure of this industry and how it might develop in the future.

Global Cosmetics & Beauty Industry & Business (Elective A)
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Cosmetics & Beauty business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape. 

Global Fashion Industry & Business (Elective A)
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Fashion business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.

Global Fine Art Industry & Business (Elective A)
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Fine Art business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.

Global Games Industry & Business (Elective A)
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Games business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape. 

Global Media Industry & Business (Elective A)
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Media business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape. 

Global Luxury Industry & Business (Elective A)
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Luxury business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.

Global Music Industry & Business (Elective A)
This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Music business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape. 

Marketing, Design & Communications

By examining concepts and developing research and practice, there is an opportunity to not only understand and broadly examine Marketing, Design & Communications but to also consider and apply appropriate solutions to current global issues facing brands in a meaningful, focused and professional way. 

 

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Bootcamp 2: Forecasting & Predictive Analysis
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualize datasets.

Marketing Management
This unit provides you with the opportunity to explore, and challenge, the foundations and principles of marketing management; the relationship between building brands and brand equity, developing effective strategies for the brand, analysing the competition. Understanding consumers to create customer value, satisfaction and loyalty, creating objectives and strategic actions and plans and managing the market metrics. 

Digital Marketing Analytics
This unit explores the evolution of digital marketing and technologies, theories and practice of marketing, and the digital consumer. You will analyse trends and digital communications to innovate, explore and create digital marketing/media strategies and plans to reach various audiences from stakeholders and clients to consumers.

Global Marketing Planning & Strategy
This unit provides you with the opportunity to gain insight into international marketing environments through the wider framework of the global market. The relationship between global marketing and localisation is key in international marketing environments. Cultural identity and consumer behaviour on a local level are fundamental to the planning and development of global business and marketing strategies.  

Human-centred Innovation & Design
You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts.  

Creative Industries: Global Industry and Futures and Creative Industries: Leadership
These units are delivered in parallel, through an integrated series of guest lectures, inter-active presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. 

The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Bootcamp 3: Competitive Intelligence & Research
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.

Circular Economy in Fashion (Elective B)
In this unit you will establish the fundamental objectives and differences between a linear economy and a circular economy. Through the lens of the global fashion industry, you will explore and assess the opportunities and complexities of this transformation with particular focus on business models, resources, and solutions relevant to future strategy and processes.

Trends & Forecasting (Elective B)
This unit will require you to engage in both perceptive and analytical approaches to trends research. You will be introduced to the key theories of prediction and forecasting alongside the fundamental framework of trend research (recognise, analyse, and translate).

Business Analytics (Elective B)
This unit explores how to acquire, process, analyse and interpret data to provide meaningful value for creative organisations. It will look at how data is used in the creative industries, how AI and machine learning are advancing this area, and what the future may look like for the creative industries. 

Strategy & Planning (Elective C)
This unit first focuses on defining strategy, looking at the process of strategy formulation and describing the role of management within that process. It instructs how to craft vision and mission statements, how to identify and manage external strategic influences, and includes discussion on corporate social responsibility and sustainability.  

Behavioural Studies & Consumption (Elective C)
In this Unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods.

Masters Project
The Masters Project is an opportunity to create value for yourself at the highest strategic level in a tangible and measurable way as a culmination of your learning experience. It requires you to approach a real problem or opportunity, analyse it and develop a recommended strategy and implementation plan, while applying some relevant concepts and frameworks from your studied programme. You will have the opportunity to also select a project applicable to your company that might be working already in order to find solution to a real business problem. 

Tuition fees
The course fees per year for September 2021 and February 2022 entry are:

  • UK students full-time - £10,400

  • EU students full-time - £10,400 (see fee discount information)

  • International students full-time - £17,500 (standard fee)
  • International students full-time - £16,800 (full early payment fee)

The course fees per year for September 2022 entry will be available here shortly. 

Additional course costs
In addition to the tuition fees please see the additional course costs for September 2021 and February 2022 entry. The details for September 2022 will be available here in due course. 

Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

To support our students and alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

/

Business School, UCA Epsom

/

Business School, UCA Epsom

/

Business School, UCA Epsom

/

Business School, UCA Epsom

Entry requirements

Entry requirements

  • An honours degree or equivalent qualification in the subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course.

Apply now

UK applications

International & EU applications

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa.
If you have another category of visa please contact us: internationaladmissions@uca.ac.uk to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our International Admissions Team on +44 (0) 1252 892838 or internationaladmissions@uca.ac.uk

When to apply:

You can apply throughout the year but we recommend you try and apply as early as possible so you have time to arrange accommodation and visas, if required.


For more information visit our how to apply pages

Get in touch