Case study

Charlotte Taylor

I work on accounts for lots of different clients, including Shell, Samsung and Wacom – and on everything from filming, digital content, innovation projects for charities to help them get more donations, pitches to clients. They are long days!

The course taught us everything we needed to know to get into the advertising world. Learning about insight, idea generation and how to come up with something creative. It was all there in the course but you’re not spoon fed everything, you have to make your own destiny, learn to be independent and share your own experience. We regularly come across UCA graduates in other agencies and it sometimes feels like UCA has taken over London.

One of the highlights of the course was visiting Ogilvy in New York, especially as I’d never been to an agency that size before. I think within five years I’d like to be working overseas.