In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.
Fashion Journalism 1
This unit introduces you to some of the most commonly used journalistic styles and areas of focus adopted by the contemporary fashion journalist. These include, specifically, developing an eye for a good story, ensuring stories are timely, areas we examine and people we cover. We'll also look at the diverse range of platforms on which we communicate fashion and investigate the differences of styles between them. We'll do this in terms of style, structure, focus and language.
We discover the language of fashion. This means terminology and utilising descriptive language to enable readers to picture what we're discussing, going beyond the surface and appearance of accompanying visuals.
Fashion Media and Industry
This unit examines the industry itself. It enables you to consider yourself, at this early stage, within it, through the production of a portfolio of work you've undertaken in the past. This helps you to reflect your initial career aspirations and areas of potential investigation for work placement/study abroad in Year 2. You'll also gain a greater awareness of complementary industries to fashion within the greater ' lifestyle' or 'creative industry' arena.
Introduction to Fashion History and Theory
Establishes the basic framework of historical knowledge. This is vital for developing a contextual understanding and also introduces the tools for visual and textual analysis.
The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.
Fashion Journalism 2
This unit helps find and train our journalistic voices, through discovering research methodologies and techniques to offer voice depth and broad appeal. We know that an effective headline and initial reportage can grab attention, and that thoughtful use of description, terminology and appropriate imagery can help the reader trust us.
In this unit, you'll be expected to work as part of a group to develop a vision for a new magazine, identify an appropriate audience and create a product that aligns with both. As part of the process, we'll explore the typical structures and hierarchies of fashion titles across numerous platforms. And we'll look at how they elicit information about their audiences.
Work Placement and Portfolio
You'll experience the workings of a sector of that industry first hand, through a mandatory work placement period of a minimum of three weeks, either with the same or multiple provider. Adopting the process of investigation, application, interviewing and participation, you'll then reflect on these experiences both directly. You'll also do this indirectly, through the curation and production of a portfolio, allowing the input of these experiences to further shape your career pathway and/or aspirations for the future.
Theories of Culture, Identity and Communication
This unit introduces key issues and academic debates circulating in contemporary discussion of design culture. We'll provide interdisciplinary theories and methods for analysis, drawing on dominant theories of explanation and engaging in current debates. An important consideration is to demonstrate the significance of theory - in understanding the contexts of practice - through lively and contentious debate in seminars.
Study Abroad (optional)
This optional unit gives you the chance to spend time in an overseas educational institution.
The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.
Innovation in Fashion Publishing
You're asked to select an area of fashion publishing, including (but not limited to) specific market sectors, platforms of dissemination, specific publishers or specific titles. You'll conduct a detailed research analysis of the area's past and present, culminating in ideas for its future. You're encouraged, where possible, to not limit yourself to the UK, but adopt a more international perspective.
Final Major Project and Portfolio 2
You'll create what's fundamentally your own brief - producing two outcomes, a final major project and a portfolio that both exclusively demonstrate your skills, abilities, motivations, interests and a personal manifesto of creative practice.
This is a period of self-directed individually-negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice.
Or Combined Dissertation and Critical Reflection
Consists of two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice. This is towards the provision of structured argument. In the first section, you'll undertake a dissertation, by engaging with research appropriate to you chosen subject area. In the second, you'll undertake an individually negotiated project of critical research and reflection that provides a contextual framework for, and analysis of, your own practice and/or visual interests.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
The course is taught by practising journalists and editors with a wide range of skills and experience working for newspapers, magazines, websites, blogs, broadcast and television, having worked for titles such as:
- Time Out
- The Independent
- The Sunday Times
- The Guardian
- The Daily Express
- The Sunday Express
- Channel 4 –
- Pop Magazine.
Fashion Journalism at our Epsom campus enjoys close fashion and creative industry links across multiple media and fashion companies, enabling students to undertake work placements with magazines such as:
- Dazed and Confused
- Love and InStyle.
Our students also undertake placements with:
- Independent magazines
- PR agencies
- Advertising agencies
- Model agencies
- High street brands
- Designer labels
- Individual stylists
- Creative directors
- Fashion designers.
In addition to this, our unique Core Lecture Programme invites guest speakers from different levels of industry, across a many different disciplines and backgrounds. Recent speakers have included editors, authors, photographers, stylists, curators and publishers.