Communication & Design

Industry overview

In a world where technology and communications are constantly evolving, industry demand for specialist design and communication skills has soared, with digital development providing multimedia, multi-layered opportunities for new graduates.

From giant advertising hoardings on the side of skyscrapers to the font on a magazine page, the influence of graphic designers has seeped into every aspect of modern consciousness.

Visual communication explores the mechanisms of conveying messages and meaning through a diverse range of media. From the hieroglyphics of ancient Egypt to the complexity of contemporary app design, visual communication has been utilised by businesses, organisations and individuals for centuries, with journalism and creative writing harnessing the power of the written word.

There are 482,000 advertising and marketing jobs in the UK creative economy. The Advertising Association has predicted that 70,000 new advertising-related jobs could be created in the UK by 2019.

The creative industries sectors which have seen the largest recent growth in employment are product, graphic and fashion design, where the number of jobs has increased by 16.2%. (Source: Creative Industries Economic Estimates - January 2014)


Career paths

The world of communication and design offers you an abundance of employment possibilities and career choices, such as:

  • Graphic designer
  • Account manager
  • Editorial designer
  • Publisher
  • Web designer
  • Brand manager
  • Packaging designer
  • Illustrator
  • Animator
  • Account handler
  • Brand strategist
  • Set designer
  • Digital imager
  • Freelance designer
  • Media buyer
  • Web author
  • Multi-media producer
  • Art director
  • Picture editor
  • Information architect
  • Typographer
  • App developer
  • Copywriter
  • Creative services manager
  • Educator
  • Printmaker
  • Project manager
  • Motion graphics designer
  • Post-production manager
  • Visual effects specialist.


Graduate employment

Recent UCA graduates have been employed by award-winning publishing, production and digital media organisations, such as:

  • 7thingsmedia
  • Dennis Publishing
  • Jigsaw
  • Haymarket Media Group
  • One Dot Zero
  • Palgrave Macmillan
  • Picture Production Company
  • Quintessence Publishing
  • Rave Creative.


Skills and qualities

Potential employers want to be impressed, and you’ll develop professional and personal skills that are highly marketable, such as:

  • Project management
  • Leadership
  • Creative thinking
  • Networking
  • Communication
  • Social media marketing
  • Conceptual skills
  • Technical skills
  • Critical thought and analysis
  • Problem solving
  • Typography
  • Strategic thinking.


Industry connections

Our courses benefit from strong industry connections in the fields of advertising, graphic communication and illustration, generating many opportunities for rewarding work placements and live project briefs.

  • Bartle Bogle Hegarty
  • Beattie McGuinness Bungay
  • JWT
  • Mother
  • Ogilvy & Mather
  • TBWA
  • Wieden+Kennedy
  • Y&R
  • Brian Webb
  • Creative Review magazine
  • Design Museum
  • Eye magazine
  • Lewis Moberly
  • MOJO magazine
  • Neoco
  • The BBC
  • Walker Books
  • Why Not Associates
  • The Association of Illustrators
  • Comica
  • Ditto Press
  • Four Corners Books
  • Gina Cross
  • Penguin Books
  • Pratt Contemporary Art
  • The Folio Society
  • Victoria and Albert Museum.


Subject areas at UCA

  • Animation
  • Digital & Media
  • Graphics & Illustration
  • Journalism
  • Marketing, Management & Promotion.