Dr Eunju Hwang

Senior Lecturer in Strategy

  • Academic
  • Research
Dr Eunju Hwang

Dr Eunju Hwang leads strategy-related units including “Strategy: Analysis & Evaluation”, and “Strategy & Decision Making”, and supervises PG research projects.

Dr Eunju Hwang


Dr Eunju Hwang received her PhD from the University of Essex in 2009 and her MA from the same university in 2002. She also has a qualifying law degree (GDL from Nottingham Law School) and has taken Legal Practice Course (LPC from BPP University).

She has taught a wide range of subjects, from creative industries, literature/film studies, and cultural studies to legal studies. She has taught “Creative Industries: Theory and Contexts” at Birkbeck, University of London, “Creating Customers” at UCL (University College London), and International Business at Coventry University.

Previously, she created a research centre called the Korea Centre at Coventry University as the Director, after receiving several external grants.

Besides her academic career, she also established and managed two companies as the Director.

Research statement

Her research interest is mainly “power and culture”, more specifically, (1) culture and international politics, (2) cultural organisations and their political purposes, (3) culture and class politics and (4) power inequality within creative industries. She applies postmodern theories to cultural politics and is interested in theoretical works by Louis Althusser, Gilles Deleuze and Michel Foucault.

She welcomes PhD students interested in cultural politics, public diplomacy, and global creative industries.

Research supervision

  • 09.2019- 01.01.2021: Natalya Steane, “Strategies and Evaluations of South Korean National Branding in Uzbekistan”, MRes (Master by Research), Coventry University
  • 01.2019- Present: Reason Chivaka, “South Korea’s Outward Foreign Direct Investment in Sub-Saharan Africa”, PhD, Coventry University
  • 10.2018 -30.09.2020: Edison Lami, New Public Governance in Albania, PhD, Coventry University

Professional Membership, Affiliation and Consultancy

  • October 2019-Present: Fellow, HEA (Higher Education Academy)

University of Sheffield

  • UG: BA Korean Studies, BA Korean Studies with Japanese, BA Music and Korean Studies
  • PG: MA International Relations and East Asia, MA Politics and Media in East Asia, MSc East Asian Business

01 January 2021-01 October 2021: Korean Cultural Centre in the UK (KCCUK)

  • Project: Korea Festival in Coventry
  • Fund size: £12,000
  • Role: Principal Investigator/Director of the Korea Centre

01 October 2020-31 December 2021: Korea Foundation

  • Project: Korea Corner, to establish the Korea Centre and to build dedicated space for Korea (a mini library, a mini museum and an office)
  • Fund size: £32,500
  • Role: Principal Investigator/Director of the Korea Centre

01 June 2018-31 May 2021: The Academy of Korea Studies

  • Project: “Establishing the Korean Studies Unit at Coventry University and Strengthening Korean Studies in the UK”
  • Fund Size: £200,000
  • Role: Principal Investigator/ Director of the Korea Centre

01 January 2019-31 December 2019: Korea Foundation

  • Purchasing e-resources in Korean Studies 
  • Fund Size: $4,645.40 ($2,322 from the Korea Foundation and $2,323.4 from Lanchester Library, Coventry University)
  • Role: Principal Investigator/ Director of the Korean Studies Unit 

01 September 2014-31 September 2016: The Academy of Korea Studies

  • Project: “Transcoding as Cultural and Social Practice” 
  • Fund Size: £700,000 
  • Consortium between Freie Universität Berlin and Ruhr-Universität Bochum 
  • Role: Coordinator/Researcher 

01 January 2013-30 September 2014: The Academy of Korea Studies

  • Project: “The Circulation of Knowledge and Dynamics of Transformation”
  • Fund Size: £700,000 
  • Consortium between Freie Universität Berlin and Ruhr-Universität Bochum 
  • Role: Coordinator/Researcher

01 October 2012-31 December 2012: Korea Internet and Security Agency

  • Project: “Building an Industrial Map for Internet Security”
  • Fund Size: £20,000 
  • Role: Researcher

Research Outputs

  1. Hwang, Eunju (2022): "Pre-Packs in the UK and the Protection of Unsecured Creditors". Graduate Diploma in Law. Nottingham Law School.
  2. Hwang, Eunju (2009): Disaster and Perversion in Techno-Capitalist Societies: Reading J. G. Ballard's Fiction from a Deleuzian Perspective. PhD. University of Essex.
  3. Hwang, Eunju (2002): A Study of New Society and New Human Beings in the Technological Age: The Influence of Technology in J. G. Ballard’s Fictional Works. MA. University of Essex.
  1. Hwang, Eunju and Jin Suk Park (2023). "Nationality of Food: Cultural Politics on the UNESCO List of Intangible Cultural Heritages and Food Museums". Telos (SSCI, A&HCI).
  2. Steane, Natalya, Eunju Hwang and Salvatore Coluccello (2022). "Non-state Actors in South Korea’s Public Diplomacy in Uzbekistan". European Journal of Korean Studies 22 no.1.
  3. Park, Jin Suk and Eunju Hwang (2022). "Sectoral FTA Gains, Conflicts and the Role of Inter-Industry Factor Mobility: Evidence from Korea’s FTAs". Pacific Economic Review (ABS 2*).
  4. Kew-Cheol Shim, Dong-Wook Kwak and Eunju Hwang (2021). "Educational Implications for University Education through Analysing Learning Outcomes, Teaching-Learning Strategy and Assessment Strategy of Universities in the United Kingdom: Courses/Programmes Related to Life Science". Biology Education 49 (1): 94-106.
  5. Bahrisch, Eunju (2016): “Why Did the Demon Come at Noontide?: Understanding Acedia in Medieval Monastic Life.” Kodikas/Code - Ars Semiotica vol. 39 no. 1 &. 2. 39-47.
  6. Marcus, Daniel and Eunju Bahrisch. (2013). “The Pursuit of Happiness, Stress and Temporo-mandibular Disorders.” Health, Culture and Society vol. 5 no. 1. 52-67.
  7. Hwang, Eunju. (2013): “Understanding Identity Crisis of Modern Human Beings in Performance Society through American Psycho.” The Journal of Mirae English Language & Literature vol. 18 no. 1. 109-131.
  8. Hwang, Eunju. (2012): “Reading Ursula K. Le Guin’s A Wizard of Earthsea in the Context of Taoism and Jungian Theories.” Children’s Literature and Translation no. 24. 397-417.
  9. Hwang, Eunju. (2012): "Ray Bradbury's Fahrenheit 451 and Society of Controlled Knowledge.” Journal of English Language and Literature vol. 58 no. 4. 589-609.
  10. Hwang, Eunju. (2012): "Analysing The Matrix in the Frame of Plato's Allegory of the Cave: Rethinking Meaning of Liberation and Truth.” The Journal of East-West Comparative Literature no. 26. 145-165.
  11. Hwang, Eunju. (2011): “The Middle Class, Boredom and Violence: Reading J. G. Ballard’s Suburban Disaster Quartet of Cocaine Night, Super-Cannes, Millennium People and Kingdom Come.” Studies of English Language and Literature vol. 53 no. 4. 405-424.
  12. Hwang, Eunju. (2011): “Crisis of Knowledge in the Age of Information.” Legislation and Policy vol. 5 no. 1. 8-27.
  13. Hwang, Eunju. (2010): “Observation and Power Relation in Control Societies: Reading J. G. Ballard’s Crash.” The Journal of East-West Comparative Literature no. 23. 293-313.
  14. Hwang, Eunju. (2009): “Taoist Self-Development Vs. Jungian Wholeness: Reading J. G. Ballard’s Natural Transformation Quartet of The Wind from Nowhere, The Drowned World, The Drought and The Crystal World.” The Journal of East-West Comparative Literature no. 21. 259-276.
  15. Hwang, Eunju. (2006): "Deleuzian Simulacra in Kurt Schwitters' Merzbau.” Artciencia no.5. 1-13. E-journal.
  16.  Hwang, Eunju. (2005): "Violence and Perversion in J. G. Ballard’s Crash" in Eds. Jonathan E. Lynch and Gary Wheeler. On Violence from a Phenomenological Point of View. (Oxford: Inter-Disciplinary Press), 65-70. E-Book.
  1. Hwang, Eunju. (2013): "Ennui and Violence" in Boredom: The Anatomy of Tedium. Research Institute of Body Culture Studies Series. (Seoul: Jaeum&Moeum). 135-166.
  2. Hwang, Eunju. (2010): "In the Maelstrom of Technology" in What Does Science Mean to Us? Ed. Lee Kwon-Woo. (Seoul: Science Books), 219-230.
  1. Hwang, Eunju and Donghyeok Jeong (2022). European Journal of Korean Studies 22. No.1. Special section on Korean Politics and Policies.
  1. Bahrisch, Eunju. (2014). Korean Horror Cinema, edited by Alison Peirse and Daniel Martin. Edinburgh: Edinburgh University Press. 256 pages. £19.99. ISBN: 978-0-7486-4309-7. East Asian Journal of Popular Culture Vol.1 no. 1. 165-167.
  2. Bahrisch, Eunju. (2014). Cuisine, Colonialism and Cold War, Katarzyna J. Cwiertka. London: Reaktion Books, 2012. 237 pages. £25.00. ISBN 978-1-78023-025-2. HARTS & Minds. Vol. 2 no. 1.
  1. Hwang, Eunju and Sadiquah Mahmood Ajmeri (2023): “Gender Inequality in the Creative Industries”. 20-21 April. International Conference on Syndromes of Patriarchy and Gender Bias 2023. UCA and Atlas SkillTech University.
  2. Hwang, Eunju (2021): “Food Politics: Cultural Appropriation and Belonging in Food Disputes in Korea ”. 2 September 2021. Edinburgh Early Career Researchers and Graduate Students Conference on East Asia 2021. University of Edinburgh.
  3. Hwang, Eunju (2021): "Doing Business in Korea". 19 March 2021 and 15 April 2021. Birmingham City University (2 hours).
  4. Hwang, Eunju (2020): “Culture and Public Diplomacy”. 17 November 2020. Jeonbuk National University, School of International Studies. (2 hours).
  5. Hwang, Eunju (2020): “Theme Museums and Invention of Tradition in Korea”. 02 July 2020. Goethe-Universität Frankfurt, Institute of East Asian Philology. (2 hours).
  6. Hwang, Eunju and Jin Suk Park (2020): “Museums and UNESCO Heritage Listings: Cultural Appropriation in Korea and Japan”. Korea’s Global Position Conference. 22 May 2020. Coventry University.
  7. Jin Suk Park and Eunju Hwang (2019): “Free Trade Agreements in South Korea: Which Sector Gains and Loses in International Trade?”. SoKEN Conference. 2 November 2019. University of Central Lancashire.
  8. Hwang, Eunju (2018): “‘Death of a School Principal: A Microhistorical Approach to Women’s Commodity Values’. The Agency of Korean Women Workshop and BAKS Annual General Meeting. 29 September 2018. Wolfson College, University of Oxford.
  9. Hwang, Eunju. (2017): “Museum War: Examining Theme Museums as Althusser’s ISA (Ideological State Apparatus) and the Phenomenon of Cultural Appropriation in East Asia.” Coventry University. 29 June 2017. (2 hours).
  10. Bahrisch, Eunju. (2016): “How Korean Women Took over the Job of Secretary.” SOAS The University of London. 30.09.2016. (2 hours).
  11. Bahrisch, Eunju. (2015): “Cafe Culture in Japan and Korea: Transcultural Perspective.” Ruhr-Universität Bochum. 13-14 February 2015.
  12. Bahrisch, Eunju. (2014): “Political and Economic Exploitation of Female Sexuality and Services in Korea.” University of Tübingen. 14-15 November 2014.
  13. Bahrisch, Eunju. (2014): “History of Female Employment in Korea.” Ruhr-Universität Bochum. 5th November 2014. (2 hours).
  14. Bahrisch, Eunju. (2014): “Kisaeng and Female Office Workers.” Joint Workshop between Tokyo University and Freie Universität Berlin. 14-15 February 2014.
  15. Hwang, Eunju. (2012): “Reading Ursula K. Le Guin’s A Wizard of Eaerthsea in the Context of Taoism and Jungian Theories.” Konkuk University, Seoul, Korea. 3 November 2012.
  16. Hwang, Eunju. (2011): “Crisis of Knowledge in the Age of Information.” Institute of Legal Studies. Korea Human Rights Centre, Seoul, Korea. 2 April, 2011.
  17. Hwang, Eunju. (2011): “The Smarter and the Dumber: Problems of the Current Internet Environment and Polarisation of Intelligence.” AAGS. International Christian University, Tokyo, Japan. 11 March 2011.
  18. Hwang, Eunju. (2009): “Observation and Desire in Control Societies.” Korean Jungang English Language and Literature Association. Konkuk University, Chungju, Korea. 28 May, 2009.
  19. Hwang, Eunju. (2007): “Quests for Self in J. G. Ballard’s Natural Transformation Quartet.” Shanghai to Shepperton. University of East Anglia, Norwich, UK. 5 May, 2007.
  20. Hwang, Eunju. (2005): “Utopia and Violence in Late Capitalist Society: J. G. Ballard’s Detective Thriller Trilogy of Cocaine Nights, Super-Cannes and Millennium People.” Imagining the Future. Monash University, Melbourne, Australia. 6-7 December, 2005.
  21. Hwang, Eunju. (2005): "Modern Primitivity." AHRB Workshop on Urban Futures. SOAS, University of London, London, UK. 11-13 May, 2005.
  22. Hwang. Eunju. (2004): "Violence and Perversion in Machine Culture." Cultures of Violence. Mansfield College, University of Oxford, Oxford, UK. 20-23 September, 2004.
  23. Hwang, Eunju. (2004): "Simulacra: Between Baudrillard and Deleuze." Inscriptions. Eastern Mediterranean University. The Turkish Republic of Northern Cyprus, Famagusta, North Cyprus. 3-4 June, 2004.
  1. Chivaka, Reason and Eunju Hwang (in preparation): “Are Natural Resources still the Main Trigger of FDI in Sub-Saharan Africa?" Aiming at International Business Review.
  2. Shannel Doshi and Eunju Hwang (in preparation): “Cross-cultural competency in creative education in HE: Comparative studies in the UK and India”
  1. December 2021. AKS Final Project Report. Coventry University.
  2. March 2020. AKS Project Interim Report. Coventry University.
  3. March 2019. AKS. Project Interim Report. Coventry University.
  4. March 2018. AKS Funding Application. Coventry University (Successfully brought £200,000).
  5. June 2015. AKS Project Interim Report. Institute of Korean Studies, Freie Universität Berlin.
  6. February 2015. AKS Project Interim Report, Institute of Korean Studies, Freie University Berlin.
  7. March 2014. AKS Funding application. Institute of Korean Studies, Freie Universität Berlin. (Successfully brought £700,000).
  8. April 2014. AKS (Academy of Korean Studies) Project Final Report. Institute of Korean Studies, Freie Universität Berlin.
  9. February 2014 AKS (Academy of Korean Studies) Annual Report 2013, Institute of Korean Studies, Freie Universität Berlin.
  10. August 2012- January 2013. Monthly Newsletters of the EU Centre, Yonsei University, Seoul, Korea.