How to write a great UCAS personal statement for an Illustration degree

If you're applying to study an Illustration degree in 2026 onwards, your UCAS personal statement will follow a new structure.

21 August 2025

Instead of writing one long essay, you’ll now answer three specific questions, each designed to make it clearer on what you should write.  This new UCAS personal statement format helps you to show off your creativity, share your inspirations and highlight all the experience you have up until now.

Each answer must be at least 350 characters, but that’s only around 75 words. Make sure to take advantage of the total 4,000 character limit (700-800 words) that UCAS gives you to answer all the questions. 

Remember, universities aren't just looking for a list of your qualifications as they'll get that information from your application. Your personal statement is your chance to express who you are and let everyone know why an Illustration degree is the natural next step for you.

We know that for some people it can be tough to write about yourself. To help, we’ve put together a guide specifically for Illustration applicants on how to answer each question in the UCAS personal statement, including some examples for each.

UCAS Personal Statement Question 1: 
Why do you want to study this course or subject? 

This question is where you can show your passion for illustration and explain what got you into it.

Admissions tutors want to understand what excites you about the subject, and why you think an Illustration degree is your next step.  

  • Reflect on how your passion for illustration started and how it’s grown over time. 
  • Use examples of designers or specific pieces of art that have inspired you. 
  • Pinpoint an areas of illustration that you have a particular interest in (such as book illustration, pattern design or concept art).
  • If you like to learn about illustration in your spare time explain how and why you do so. 
  • Not everyone knows what job they want to do once they finish university, but if you have a career path in mind this is a good opportunity to highlight it. 

The key is to be specific and authentic. Avoid vague statements like “I’ve always dreamed of being an illustrator” and instead explain why. Think back to those lessons at school: point, evidence, explain!

My interest in illustration developed through reading graphic novel. I became fascinated by how images can convey emotion, character and narrative without relying on text.
Example answer for question one of the UCAS personal statement
Brooke Foster, MA Illustration, UCA Farnham

UCAS Personal Statement Question 2: 
How have your qualifications and studies helped you to prepare for this course or subject? 

This section is about your academic preparation for university. How have your school or college experiences helped you build technical skills and knowledge that you will use as part of an Illustration degree? 

  • If you’re studying design at college, explain what you’ve studied and why you want to explore illustration in more detail at university 
  • You should also highlight other subjects that you can connect to an Illustration degree. For instance, the story telling skills gained through studying English, software used as part of Graphic Design or the composition techniques learnt in Media Studies.
  • Mention any coursework or projects you’ve worked on that relate to illustration and creativity.
  • Also include any online courses you may have taken to improve relevant skills or knowledge.
Through Art and Design studies, I have developed skills in drawing, composition and colour theory. This has helped me create with more confidence and develop more expressive visual work.
Example answer for question two of the UCAS personal statement

UCAS Personal Statement Question 3: 
What else have you done to prepare outside of education, and why are these experiences useful? 

This is where you highlight any personal projects, work (paid or voluntary) and other activities that show your initiative, dedication, and creativity. 

  • Mention any illustration projects you have worked on.
  • Make reference to any illustration communities you engage with. Perhaps you post regularly on YouTube, blog about the subject or are active in online forums. 
  • Mention any other work experience or volunteering you do. 
  • Think beyond just design techniques. Highlight any transferable skills that you think will benefit you. This includes things such as time management, working in teams, communication or problem-solving. 
Outside of school, I regularly practise sketching and developing character designs in my own time. This has helped me improve consistency and originality.
Example answer for question three of the UCAS personal statement
Yanjun Pan, MA Illustration, UCA Farnham

Final tips for strong answers 

  • Be specific: Don’t just say you're passionate about illustration. Explain why you're passionate about illustration. 
  • Use examples: Back up every point with a evidence and explain why it’s relevant. 
  • Keep it relevant: Focus on experiences that relate clearly to design and creativity. 
  • Be yourself: Authenticity matters. Universities want to get to know you, so don’t feel compelled to sound overly formal. 
  • Proofread: Read your answers out loud. If you can get feedback from a teacher. 

This new UCAS format for 2026 onwards gives you the chance to break down your personal journey into clear sections. If you’re applying for an Illustration degree, it means showcasing your creativity and commitment.  

Be honest, be specific and, most of all, be passionate. 

More advice for Illustration applicants  

Want more support about UCAS personal statements? Meet the UCA Admissions Team at one of our upcoming Open Days.

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