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BA (Hons) Advertising

BA/BSc (Hons) Advertising

Advertising BA/BSc (Hons)

with or without Professional Practice Year

Course overview

The best advertisements don't just sell products - they become part of a wider conversation, taking on a life of their own. On our BA/BSc (Hons) Advertising degree, we'll give you the tools to turn your ideas into eye-catching campaigns.

Taught at our Business School for the Creative Industries, this course offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry.

You’ll be encouraged to create fresh and attention-grabbing projects across a range of platforms, working collaboratively with students from other courses to bring them to life. You’ll build skills in critical analysis, research, production and communication, and graduate with high-level skills in art direction, copywriting and digital media.

You have the option to complete a Professional Practice Year as part of this course. This will give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. Employers widely recognise these qualities, and a significant proportion of placement students are offered graduate-level jobs or go onto postgraduate study.

Length of study Three years full-time Or, Four years full-time with Professional Practice Year
Campus Epsom
Entry requirements 112 UCAS tariff points
Course entry options Sept 2021, Sept 2022
UCAS institution code C93
UCAS code N561
UCAS code for course with Professional Practice N562
Course details

Course details

You'll study units which introduce you to the process involved in creating a successful advertising campaign in your first year, encouraging you to develop your writing skills and learn how to communicate with your audience.

Personal Development
You’ll be given three briefs and with each one you’ll be asked to promote a product, service or event of your choosing. You’ll do this by researching creative thinking models and art direction as well as through copywriting, digital media and creative direction.

Through this unit you will be introduced to appropriate practical and technical skills through workshops related to your briefs, art direction and copywriting, supported by mac skills.

Visual Communications: Context and Theory
Based on a series of illustrated lectures, you’ll be introduced to a number of key historical and contemporary contextual frameworks for visual culture and communication practices, encouraging you to begin to identify changing relationships between visual culture, communication and wider social and cultural concerns.

Art Direction
This unit will introduce you to art direction, while exploring the creative and practical processes involved in creating a successful advertising campaign. The unit will provide you with a variety of creative thinking tools that will enable you to learn techniques of ‘interrogation’ and how to ask ‘creative questions’.

Copywriting
In this unit you will explore copywriting, the vernacular of your audience, long and short copy and its relationship with media. You will also explore the ‘endline’ through creating a proposition/promise within the context of advertising.

Digital Media
Digital channels and platforms have created a seismic shift in the way that brands advertise, but that is not without its challenges. The proliferation of online media has changed customer interaction with brands. In this unit you will understand the role of digital media in advertising, explore the different channels and platforms available to brands.

We'll give you the platform to create and experiment with strategic concepts and ideas in your second year.

Advertising Strategy
You’ll explore a variety of strategies deployed by the world’s leading advertising agencies.

Advertising Communication
By exploring verbal, written and visual language in conjunction with genre, you’ll gain a better understanding of creative and strategic communication, exploiting ‘storytelling’. You will also be expected to consider the impact of technology within advertising practice, and the use of ‘direct targeted’ advertising.

Contextual and Theoretical Perspectives
We'll encourage you to position your own practice by recourse to a variety of theories, contextual frameworks and critical evaluations. You'll be introduced to a variety of research methods to facilitate independent study towards coherent, self-reflective argument in written form.

Personal Practice
Capitalising on prior learning, you’ll consider how you as an art director, copywriter or digital creative, can create ad campaigns that clearly connect with the viewer. Through a D&AD brief (or other student competition including IPA, Creative Circle, etc), you will consider your audience/s and how they may respond to ad campaigns that you will create using verbal, written, visual and behavioural language.

Study Abroad (optional)
This optional unit will allow you to spend a period of time in an overseas educational institution.

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on your Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

You'll realise your professional and research skills through the creation of a series of holistic campaigns and a dissertation, culminating into a folio of work that will allow you to graduate with a strong knowledge of the industry and your potential role within it.

Personal and Professional Practice
Concentrating on you, and your future, this course features three briefs. You will, through negotiation, select your favourite award-winning ad campaign produced by the ad agency you wish to work with. Subsequently, you will produce a case study applying a variety of theories. Thereafter you will produce a pastiche/parody of the ad you selected, followed by a promotional material for the agency and a piece of self-promotion directed at the agency.

Research and Professional Practice
The briefs for this unit have been designed for you to apply and celebrate your learning as well as your career aspirations affording you the opportunity to synthesize your learning in art direction, copywriting or digital media. For the most part, you will determine the content through negotiation. However, it is expected that aspects will reflect an international content, and test your creative directorial skills.

Dissertation
You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.

This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

Tuition fees
The course fees per year for 2021 entry are:

  • UK students - £9,250 
  • EU students - £9,250 (see fee discount information)
  • International students - £16,950 (standard fee)
  • International students - £16,270 (full early payment fee)

The course fees for 2022 entry will be available here shortly. 

Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry. The details for 2022 entry will be available here in due course.

Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Facilities

The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

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Business School Studios

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Business School, UCA Epsom

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Library, UCA Epsom

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Digital media suite, UCA Epsom

Course connections

Course connections

Our BA/BSc (Hons) Advertising course has links with some of the biggest names in the advertising industry, including:

  • Ogilvy & Mather
  • Bartle Bogle Hegarty
  • JWT
  • Y&R
  • Wieden+Kennedy
  • Publicis
  • CHI & Partners
  • Beattie McGuinness Bungay
  • Mother
  • TBWA.

Our graduates are equipped to work in a multitude of advertising roles, and have secured rewarding positions across the sector, including as:

  • Art directors
  • Copywriters
  • Account managers
  • Account planners
  • Media buyers and planners
  • Producers and creative service managers.

You may also like to consider further study at postgraduate level.

Archie Challen
Archie Challen

"The collaborative aspect of UCA allowed me to build contacts with other creatives who I could end up working with again in the future."

Entry requirements

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course. We welcome students with a broad range of A-level subjects, as well as students with appropriate Art & Design Foundations or BTEC/UALAB diplomas which allow you to demonstrate your ability to research, evaluate and produce creative solutions.

Apply now

UK applications

International & EU applications

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa.
If you have another category of visa please contact us: internationaladmissions@uca.ac.uk to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our International Admissions Team on +44 (0) 1252 892838 or internationaladmissions@uca.ac.uk

When to apply:

We are still accepting applications for 2021 entry - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.


For more information visit our how to apply pages

UK Applications

International Applications

If you're interested in joining Year 3 of this course, please contact our International Admissions Team on +44 (0) 1252 892838 or internationaladmissions@uca.ac.uk

When to apply:

We are still accepting applications for 2021 entry - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.


For more information visit our how to apply pages

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