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Florence Bristow, BA (Hons) Advertising

BA/BSc (Hons) Advertising

Advertising BA/BSc (Hons)

Epsom 3 years full-time, 4 years full-time

Course overview

The best advertisements don't just sell products - they become part of a wider conversation, taking on a life of their own. On our BA/BSc (Hons) Advertising degree, we'll give you the tools to turn your ideas into eye-catching campaigns.

Taught at our Business School for the Creative Industries, this course offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry.

You’ll be encouraged to create fresh and attention-grabbing projects across a range of platforms, working collaboratively with students from other courses to bring them to life. You’ll build skills in critical analysis, research, production and communication, and graduate with high-level skills in art direction, copywriting and digital media.

You have the option to complete a Professional Practice Year as part of this course. This will give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. Employers widely recognise these qualities, and a significant proportion of placement students are offered graduate-level jobs or go onto postgraduate study.

Our standard three year undergraduate degree for those who meet the entry requirements for higher education.

UCAS Code for 3 year/standard: N561

A four year degree programme, including a foundation year to help develop your creativity before you embark on year one of a degree.

UCAS Code for course with Integrated Foundation Year: N56A

A four year course, specifically designed to provide international students with the English language and creative skills before they embark on year one of a degree.

UCAS Code for course with Integrated International Foundation Year: N56C

A four year programme, which sees you spend an entire year gaining valuable industry experience prior to your final year of study.

UCAS Code for course with Professional Practice: N562

A five year course, including a foundation year to help develop your creativity before you embark on year one of a degree, and a year on a professional placement gaining valuable industry experience prior to your final year of study.

UCAS Code for course with Integrated Foundation Year and Professional Practice Year: N56B

A five year course, including an international foundation year concentrating on English language and core creative skills before you embark on year one of a degree, and a year on a professional placement gaining valuable industry experience prior to your final year of study.

UCAS Code for course with International Integrated Foundation Year and Professional Practice Year: N56D

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Course details

Course Details

The content of the course may be subject to change. Curriculum content is provided as a guide.

UCA’s Integrated Foundation Year is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and more.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

Find out more about the Integrated Foundation Year

For our students coming from a non-UK educational background, UCA has an Integrated International Foundation Year to bring students from around the world to one hub of creativity.

This year of preparatory study is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and the English speaking and writing skills you’ll need to succeed.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

Find out more about the Integrated International Foundation Year

Advertising: Theories & Histories
This unit will situate advertising in broader economic and political practices, and how audiences and consumers value and engage with creative outputs in the public sphere. This unit will equip you to connect your experiences of desiring brands, buying things you’ll never wear, signing up to apps’ invasive surveillance, with thinkers who’ve themselves struggled with and successfully challenged industry barriers to propose creative solutions.

Brand Identity
You’ll be introduced to key approaches to developing effective brand identity. You’ll use research and analysis to create and apply solutions to a set problem, and use a range of tools, skills, and processes fundamental to design practice, ideation and creation to deliver a brand identity campaign.  

Business Bootcamp 1: Design Thinking & Orientation
This introductory bootcamp gets you familiar with the Business School for the Creative Industries, its learning community and professional global network, and introduces you to design thinking.  

Business Bootcamp 2: Research and Development
This Bootcamp is designed to build a highly effective learning community aligned with the Inclusive Curriculum Framework, through research and development. R&D is the generation of new knowledge to apply to businesses, and is something that companies undertake in order to develop new products, ways of doing business or services, or develop those that already exist.  

Business Seminar 1 – Understanding Consumers
This unit explores what happens before, during, and after the point when someone buys something.  It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially with the influence of social media and the digital consumption.    

Business Seminar 2 – Business Analytics
You’ll learn about business analytics, using case studies and examples from various creative industries and develop your knowledge of statistics and probability. You’ll be introduced to concepts such as random variables and probability distributions, and it cover the basics of statistical analysis and inference. 

Creative Studio 1 Analogue Design
The art and skill of hand-rendered design and ideation enables effective communication and concept share to be developed, discussed and agreed prior to any undertaking of finalised, potentially costly and labour-intensive end solutions. This unit helps you develop those skills so you can effectively communicate your ideas going forward.  

Creative Studio 2 Digital Design
You’ll undertake a series of design projects using digital tools and processes to develop your understanding of the creative potential of digital design in relation to advertising. This will help you develop a portfolio of digital designs, scamps, mock ups and wireframes for example, alongside your workbook or blog that explores your ideas, research, annotated notes and self-reflection.  

Foundations of Marketing and Communications
You will be introduced to the concepts, theories and models utilised in marketing and communications, providing the basis for further study within the course.  Specifically, you’ll be introduced to the objectives and theory of marketing as a business function and explore the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives. Moreover, you’ll develop your understanding of the principles of marketing and communications and its relevance to organisations in fulfilling their customer requirements in a changing world

Understanding Trends & Forecasting
Of the many areas of expertise within the businesses that make up the creative industries; the ability to assess and react to the macro and micro-environment is vital to stay competitive and remain connected to customer lifestyles and buying behaviours. In this unit you’ll explore the concepts, theories and practices of trend forecasting within the context of the creative industries.  

Business Bootcamp 3: Storytelling and Narrative (all students)
This bootcamp provides you with an opportunity to explore narrative structures and experiment how they have been used, particularly in the changing landscape of digital marketing, demonstrating how important it is to develop your storytelling skills in the creative industries. 

Creative Studio 3: Creative Advertising (all students)
Building on our art direction unit and your creative thinking and application skills attained throughout the programme, youll learn about the extra possibilities that creative advertising and implementation offers; from the capacity to exponentially increase the reach of advertising message to the potential it has for enriching the narrative and user experience.  

Creative Business Start-up (all students)
Learn the process of creating and building a new business venture, through exploring a range of case studies and identifying and evaluating the role of creativity in business start-ups. With this knowledge, you will apply business innovation as well as how to create value in firms, through new product or services, technologies and business. To this, you’ll conduct market research and produce a creative business plan.

Business Bootcamp 4: Exploring Innovation (all students)
Through a series of exciting and engaging fast-paced workshops, tasks and peer sessions you will be introduced and welcomed to professional practice and conduct in the creative industries through the BSCI Honeycomb Lens where we facilitate self-motivation, exploration, empowerment, and support development and recognition of skills for learning as you experience your business school journey.

Professional Placement (all students)
This unit is self-initiated and will involve you taking a legitimate Industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience.  

Business Seminar 3: Professional Practice (all students)
Through a series of lectures, workshops and seminars you'll begin your preparations for industry experience. We'll ask you to self-assess your interests, strengths, areas for development and your future career ambitions; building and creating your network, how you can make a positive contribution to the industry and how you see yourself and others. 

BA students choose one from Art Direction or Copywriting. BSc students study Copywriting.

Art Direction (elective unit)
Art Directors lead and inspire teams by creating and nurturing a culture of exploration and experimentation, and you’ll learn more about this in this unit. You’ll be introduced to appropriate practical and technical skills through workshops, discussions and critique. You’ll create visual layouts of your ideas for maximum impact and effect, and communicate them as ‘scamps’, ‘comps’ storyboards, and key frames.

Copywriting (elective unit)
Getting your audience to read what you have written or listen to what you have to say in any piece of advertising is a difficult challenge. In this unit youll learn the craft of copywriting for advertising, and how to make your words powerfully effective and persuasive.  

All students choose one unit from Gamification & Marketing and Wearable Technology

Gamification & Marketing (elective unit)
This unit approaches the subject of gamification and marketing holistically, investigating the practical, critical and theoretical contexts surrounding this subject. 

Wearable Technology (elective unit)
This unit approaches the subject of wearable technology, assessing the practical, critical and theoretical contexts surrounding this subject. You’ll explore wearable cultures, alongside the macro and micro landscapes and how this is influencing and impacting the creative industries. You’ll look at how sectors are adopting, or resisting, wearable technology and where and how it is being used. 

BA students choose one unit from Behavioural Studies and Consumption or Identity & Marketing or New Media Planning & Buying.

BSc students choose one unit from Behavioural Studies and Consumption or New Media Planning & Buying

Behavioural Studies and Consumption (elective unit)
You’ll be introduced to the theory and practice of consumer behaviour and consumption. You’ll explore how perceptions, learning, memory, personality, and culture influence consumer behaviour and how consumption changes by cultural and subcultural influences. 

Identity & Marketing (elective unit)
An evaluation of both company and consumer identity and culture is a vital component of marketing. This unit will introduce you to how identity and marketing work in tandem. You’ll examine the symbolism of brand identity and its importance in attracting a loyal customer, and the ways marketing utilises data to target segmented consumer groups attracting niche audiences with customised promotions. 

New Media Planning & Buying (elective unit)
In this unit you’ll learn all about this area of business, develop and demonstrate a range of new media and buying strategies and marketing skills, as well as explore research and analytical tools. 

Professional Placement (for all students not on Professional Practice Year pathway)
This unit is self-initiated and will involve you taking a legitimate Industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience.

Creative Innovation (for students on the Professional Practice Year pathway)
The ability to adapt and innovate is a vital element of creative business to withstand and prosper in fast-paced, and highly transformative sectors. This unit is designed for you investigate the real-world, relevant issues that are impacting on your Industry, while challenging well-established theory and/or principles which these contemporary issues conflict with. Youll attempt to locate solutions to these problems through creative concepts, underpinned by alternative or reinvigorated principles and/or theory. 

Industry Lecture Series (for students on the Professional Practice Year pathway)
This unit allows you to explore contemporary industry practices central to today’s global creative industries.  It will allow you to build a portfolio of knowledge pertinent to your chosen industry sector. The series will include industry expert lectures, group workshops and group working, in order to test and explore industry sectors 

Critical Analysis with English for Academic Purposes 1 (For direct entry international students only)
This unit will help you improve your academic skills within the context of the creative industries, including learning about our core expectations, formal and informal communication skills, critical thinking, research and presenting skills and academic writing skills. 

Critical Analysis with English for Academic Purposes 2 (For direct entry international students only)
This second unit will help you further improve your academic skills within the context of the creative industries, covering academic study, writing and considerations in-depth. This unit covers the likes of critical analysis, research methodologies, referencing, and further writing skills. 

 

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on your Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Business Bootcamp 5: Research & Methodologies
This bootcamp is about examining research and methodologies and how this applies to your course. We will discuss the different methods by which you can elicit findings whether quantitative (informing by data) or qualitative (informing from opinions) 

Advertising: Contemporary Issues
To effectively inspire a team, gain clients’ confidence and connect authentically with audiences, effective leaders in advertising need deep understanding of contemporary issues and opportunities. On this unit you’ll gain understanding of cutting-edge influences affecting consumer lifestyles, free-time, self-image, and choices to enable you to advise clients credibly. You’ll also research and analyse diverse testimonies on experiences of work, creativity and collaboration in specialised industries. 

Advertising: Global Industry & Futures
You’ll explore the concept of future thinking and its influence on the global advertising industry, examining influences from culture and society, and predicting through recognition of global shifts and emerging trend manifestations. You’ll complete an in-depth study of the current macro environment, using the findings of this study to translate, validate and communicate a vision for the future of your industry. 

Data Mining for Marketers
Data Mining focuses on the use of automation to uncover relationships within datasets that can be used to support improved decision processes. When employed in marketing, data mining will use customer, potential customer, supplier, and population data to reveal patterns in the data that have potential to improve the marketing process and outcomes. 

Business Seminar 4: Strategy & Decision Making
More than ever, we are facing the challenge of making decisions under uncertainty against the backdrop of external factors that we cannot control or predict. As leaders, managers and executives, making effective decisions in a time-conscious manner is crucial. This bootcamp will enable you to transform decision-making into a smart and insightful process, providing a robust framework of effective and replicable solutions for better decisions and awareness of decision traps, as well as learning how to assess and choose high-value strategic options under the current climate of enormous uncertainty. 

Business Bootcamp 6: Developing Enterprise
This unit will provide you with the opportunity to develop your creative thinking skills in a collaborative environment, bringing greater understanding to how those ideas may develop and transform through product or enterprise development.  

Degree Project
In this final unit, you will apply all you’ve learned to create a distinctive piece of work for your degree project, the purpose of which is to allow you to identify opportunities successfully in your specialist subject area to promote and to develop your career. Through research, you will independently identify and/or generate innovative opportunities within your specialist subject area. Your portfolio will consist of a series of outcomes that showcase your knowledge, and your key attributes and skills as a reflective creative practitioner. You will be expected to consider the theoretical and professional contexts of your exploration. It is important that your work is contemporary, innovative, and representative of its target audience and industry sector. 

This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

Tuition fees - 2023 entry

UK students:

  • Integrated Foundation Year - £9,250
  • BA/BSc course - £9,250

EU students:

  • Integrated International Foundation Year - £9,250 (see fee discount information)
  • BA/BSc course - £9,250 (see fee discount information)

International students:

  • Integrated International Foundation Year - £16,950
  • BA/BSc course - £16,950

If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee of £1,850 (UK students) and £3,390 (International students). You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

Additional course costs
In addition to the tuition fees there may be other costs for your course. The things that you are likely to need to budget for to get the most out of a creative arts education will include books, printing costs, occasional or optional study trips and/or project materials. These costs will vary according to the nature of your project work and the individual choices that you make. Please see the Additional Course Costs section of your Course Information for details of the costs you may incur.

Further information
For more detailed information about our course fees and any financial support you may be entitled to please see our fees and finance pages.

The fees listed here are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Industry placement
offer

Preparing graduates for successful careers underpins everything we do, and all students on this course may be offered support to identify and prepare for an industry placement according to their individual needs. We’ll draw on our wide range of contacts within the creative industries to help provide you with opportunities that align with your interests and future career aspirations.

Facilities

The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

Business School Studios

Business School, UCA Epsom

Library, UCA Epsom

Digital media suite, UCA Epsom

Career opportunities

Career opportunities

Our BA/BSc (Hons) Advertising course has links with some of the biggest names in the advertising industry, including:

  • Ogilvy & Mather
  • Bartle Bogle Hegarty
  • JWT
  • Y&R
  • Wieden+Kennedy
  • Publicis
  • CHI & Partners
  • Beattie McGuinness Bungay
  • Mother
  • TBWA

Our graduates are equipped to work in a multitude of advertising roles, and have secured rewarding positions across the sector, including as:

  • Art directors
  • Copywriters
  • Account managers
  • Account planners
  • Media buyers and planners
  • Producers and creative service managers.

You may also like to consider further study at postgraduate level.

Archie Challen
Archie Challen

"The collaborative aspect of UCA allowed me to build contacts with other creatives who I could end up working with again in the future."

Advertising duo's exciting new career

BA (Hons) Advertising graduates Beti Bara and Kyle Gayle bagged themselves an exciting new career.

Read Beti and Kyle's story
Entry requirements

Entry requirements

BA/BSc (Hons) course
BA/BSc (Hons) course with Professional Practice Year

The standard entry requirements* for these courses are one of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade 9-4/A*-C including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.  


BA/BSc (Hons) course with Integrated Foundation Year
BA/BSc (Hons) course with Integrated Foundation Year and Professional Practice Year

The standard entry requirements for these courses are one of the following:

  • 64 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma / BTEC National Extended Diploma
  • Pass at UAL Extended Diploma
  • 64 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 24 points from the International Baccalaureate, see more information about IB entry requirements.

And four GCSE passes at grade 9-4/A*-C including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.  


*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

Check the equivalent qualifications for your country and the English language requirements:


  • Non-UK equivalent qualifications
  • English language requirements
  • BA/BSc (Hons) course with Integrated International Foundation Year
    BA/BSc (Hons) course with Integrated International Foundation Year and Professional Practice Year
    For these courses you need to have completed 12 years of schooling (with good grades) and show strong evidence of your ability to successfully complete the programme and progress onto your chosen degree.

    Don't meet the international entry requirements or English language requirements?
    You may be able to enter the course through the following entry pathways:

    These course don't require a portfolio. 

    We welcome students with a broad range of A-level subjects, as well as students with appropriate Art & Design Foundations or BTEC/UALAB diplomas which allow you to demonstrate your ability to research, evaluate and produce creative solutions.

    Apply now

    Please use the following fields to help select the right application link for you:
    • UCAS Institution

      C93

    • UCAS Code for 3 year/standard

      N561

    • UCAS Code for course with Professional Practice

      N562

    • UCAS Code for course with Integrated Foundation Year

      N56A

    • UCAS Code for course with Integrated International Foundation Year

      N56C

    • UCAS Code for course with Integrated Foundation Year and Professional Practice Year

      N56B

    • UCAS Code for course with Integrated International Foundation Year and Professional Practice Year

      N56D

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