How to write a great UCAS personal statement for a Visual Communication degree

The three UCAS personal statement questions are:

1. Why do you want to study this course or subject?
2. How have your qualifications and studies helped you to prepare for this course or subject? 
3. What else have you done to prepare outside of education, and why are these experiences useful?

Each has a 350 character requirements (about 70 words), but your total limit is 4,000 characters. That means you have around 700-800 words, so don't stop once you reach the minimum character count!

This UCAS personal statement format is a great opportunity for you to outline your motivations and experience, as well as convey your creativity. Universities want to see more than just a list of your academics qualifications. This is your chance to express your passion for art and design, and inject a personal touch into your UCAS application.

Some people can struggle to get started with their personal statement and that's a completely normal feeling. It can sometimes feel like an intimidating task, so we’ve broken down each question to show you how to craft compelling responses that are tailored to Visual Communication degrees.

UCAS Personal Statement Question 1: 
Why do you want to study this course or subject? 

This is your chance to express your passion for art and design. Think about what how your creative journey began and what motivates you to study Visual Communication at university. 

• Reflect on how your passion for design started and how it’s grown over time. 
• Use examples of artists or designers that have inspired you. 
• Pinpoint an areas of design that you have a particular interest in (for example, it could be graphic design, illustration or animation). 
• If you like to learn about art and design in your spare time explain how and why you do so.
• Not everyone knows what job they want to do once they finish university, but if you have a career path in mind this is a good opportunity to highlight it. 

Analysing advertising campaigns and publications made me realise how carefully visual elements are constructed to convey a specific message. I want to study how these design decisions are made and how they influence communication.
Example answer for question one of the UCAS personal statement

UCAS Personal Statement Question 2: 
How have your qualifications and studies helped you to prepare for this course or subject? 

This section is about your academic preparation for university. How have your school or college experiences helped you build technical skills and knowledge that you will use as part of an art degree? 

• If you’re studying art or design at college, explain what you’ve studied and why you want to explore it in more detail at university 
• You should also highlight other subjects that you can connect to a Visual Communication degree. For instance, the story telling skills gained through studying English or  techniques learnt in Art.
• Mention any coursework or projects you’ve worked on that relate to design and creativity.
• Also include any online courses you may have taken to improve your skills or knowledge.

As part of my Graphic Design A-Level I have had the chance to explore composition and typography. The course has also allowed me to learn software such as Photoshop, Illustrator and InDesign, which has given me an opportunity to apply the techniques I've been taught and build my technical confidence.
Example answer for question two of the UCAS personal statement

UCAS Personal Statement Question 3: 
What else have you done to prepare outside of education, and why are these experiences useful? 

This is where you highlight any personal projects, work (paid or voluntary) and other activities that show your initiative, dedication, and creativity. 

• Mention any design projects you have worked on.
• Make reference to any design discussion communities you engage with online or in-person. Perhaps you post regularly on YouTube, blog about art or are active in online forums. 
• Mention any other work experience or volunteering you do. 
• Think beyond just design techniques. Highlight any transferable skills that you think will benefit you. This includes things such as time management, working in teams, communication or problem-solving. 

Outside of school, I have been fortunate to create posters, logos and social media graphics for my uncle's start-up business. This has given me real-world experience of applying design principles in a professional setting.
Example answer for question three of the UCAS personal statement

Final tips for strong answers 

• Be specific: Don’t just say you're passionate about art and design. Explain why you're passionate about art and design. 
• Use examples: Back up every point with a evidence and explain why it’s relevant. 
• Keep it relevant: Focus on experiences that relate clearly to design and creativity. 
• Be yourself: Authenticity matters. Universities want to get to know you, so don’t feel compelled to sound overly formal. 
• Proofread: Read your answers out loud. If you can get feedback from a teacher. 

This new UCAS format for 2026 onwards gives you the chance to break down your personal journey into clear sections. If you’re applying for a Visual Communication degree, it means showcasing your creativity and commitment.  

Be honest, be specific and, most of all, be passionate. 

More advice for Visual Communication applicants

Want more support about UCAS personal statements?

Meet the UCA Admissions Team at one of our upcoming Open Days for one-to-one advice. 

Related courses

• Visual Communication BA (Hons)
• Studio Practice (Visual Communication) (top-up) BA (Hons)