Five Tips on How to Promote Yourself
If you’re worried about finding a job when you graduate, Paloma Macias could help, with these tips on self promotion.
07 Jun 2017
When you are an art student, finding a job or internship can seem difficult as there are so many others trying to stand out. Promoting yourself is key for people to see your work. Nowadays, we have social media, which makes it 100 times easier for you to reach out to a broad audience.
During my last project ‘Professional Context’ on the Graphic Communication course at UCA I learned a few things about promoting yourself and your brand, so here are my tips:
1. Create an identity
When you create an identity it should represent yourself and your style. For instance, if your work is mostly handmade, you could incorporate this by using calligraphy in your logo. On the other hand, if you have more of a perfectionist style, make sure your CV and business card design reflects this with a clean and precise finish. This way, when someone sees your CV for the first time, they will automatically create an idea of what your work is going to look like. Also your CV, business card and portfolio should all match so make sure you are very consistent with everything you make.
2. Create a portfolio
Probably the most important step, you need to have something to prove you are good at what you do. For this, I would highly recommend behance.net– it’s really simple for anyone to put projects online along with just a little project description. Plus, with the tags it’s very easy for people to find your projects. If possible, use a good camera and edit the pictures slightly rather than using a phone camera. MyPortfolio.com is another great site to create your own little website and will give you more experience. Base it on pictures and use short annotations — people don’t like reading loads when having to look through many CVs.