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Music Business & Management BA/BSc (Hons)

Music Business & Management BA/BSc (Hons)

with or without Professional Practice Year

Course overview

If you have the drive to work in the music industry, then our BA/BSc (Hons) Music Business and Management course is for you.

As well as providing you with an overview of the industry, it will give you the chance to explore your own areas of interest and develop the skills you need to thrive in this fast-moving, increasingly global sector.

Whether you picture yourself working in record company management, music marketing, A&R (talent scouting and development), artist management or live music, this course will give you everything you need to achieve your goals, including expertise in merchandising, e-commerce, social media marketing, branding, management and promotion.

Taught at our Business School for the Creative Industries at UCA Epsom, the course will give you the opportunity to build a professional network in one of the UK’s most successful and competitive creative businesses. London is the centre of the music industry in the UK, Europe and, arguably, the world. And with our impressive array of contacts, you will leave the course with the knowledge, skills and professional network to operate in the music industry in the UK, or beyond.

Length of study Three years full-time Or, Four years full-time with Professional Practice Year
Campus Epsom
Entry requirements 112 UCAS tariff points
Course entry options Sept 2021, Sept 2022
UCAS institution code C93
UCAS code W376
UCAS code for course with Professional Practice W377
Course details

Course details

In the first year, you will look at how the principles of marketing and promotion have been developed to take advantage of online media and technology. You will learn about the different theories which drive marketing and promotion in an ever-evolving industry. You will examine the history of music and how it has shaped culture and society.

This is very much a ‘live’ course and you will be working directly with bands and breaking artists on their marketing, brand and promotion, as well as managers, record labels and other industry partners. That includes creating your own music podcast and promotional video and practising the skills involved in audio and visual content, which are increasingly used to market and promote acts. You will also get to know how to use data as a tool for creative artist development.

You will have access to audio recorders, video and still cameras and photographic studios as well as laser cutting and 3D printing. Our Virtual Reality headsets and software mean you can experiment with ground-breaking VR/AR technology. All this will ensure you can explore the development of music product for marketing, e-commerce and unique fan experiences.

The units you'll complete are as follows:

  • Business Bootcamp 1: Design Thinking
  • Music: Theories & Histories
  • Fundamentals of Marketing & Communications
  • Principles of Live Events
  • Business Seminar 1: Understanding Consumers
  • Business Bootcamp 2: R&D
  • Music & Brands
  • Live Music Industry
  • Music: Business & Practices
  • Business Seminar 2: Business Analytics

In your second year, you’ll gain deeper understanding of branding within music, as well as the role of marketing and Public Relations. You will learn about the live music industry and how it fits in with the recorded music sector and you will be organising your own gigs or music events. As part of the Professional Practice unit you will spend two months at a work placement/internship with a music company.

You will gain a deeper understanding of the current working structures and operations of global music markets, explore how music industry practitioners and executives interact with artists and gain an understanding of how music companies are managed.

The core units you'll cover are as follows:

  • Business Bootcamp 3: Storytelling & Narrative
  • Critical Analysis with English for Academic Purposes 1 (Year 2 direct entry only)
  • Financial Management
  • Music Industry: Robots Technology & Events
  • Business Seminar 3: Professional Practice
  • Bootcamp 4: Exploring Innovation
  • Critical Analysis with English for Academic Purposes 2 (Year 2 direct entry only)
  • Artist Development & Management
  • Marketing Analytics (BSc students only)
  • Behavioural Studies & Consumption (BSc students only)
  • Professional Placement (for students NOT taking a Professional Practice Year)
  • Creative Innovation (for Professional Practice Year students)
  • Industry Lecture Series (for Professional Practice Year students)

Elective units for BA students are as follows:

  • Festivals & Cultures
  • Influence & Influencers
  • Music, Media & Communications: Print & Audio
  • Visual Communications of Music

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While you study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

You’ll spend two years learning with us, before putting what you’ve learned into practice through a year-long industry placement.

Our Professional Practice placements give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. These qualities are widely recognised by employers and a significant proportion of placement students nationally are offered graduate-level jobs or go onto postgraduate study.

Throughout your placement, your course team will support you, making use of our extensive industry connections to help facilitate you to find about the right placement for you. On conclusion of the placement, you’ll return to complete your final year of study – applying what you’ve learned on the job.

In your final year, you will combine all these skills, knowledge and experience into your Final Major Project, where you’ll demonstrate your understanding of the music market and how your ideas can be successful in the exciting, ever-changing world of today’s global music industry.

Your core units are as follows:

  • Bootcamp 5: Research & Methodologies
  • Publishing Rights & Management
  • Music Industry: Global Industry & Futures
  • Business Seminar 4: Strategy & Decision Making
  • Business Bootcamp 6: Developing Enterprise
  • Creative Leadership Lab
  • Degree Project

Elective units are as follows:

  • Creative Business Start-Up (BA students only)
  • Data Mining for Marketeers
  • Predictive Analytics for Business
  • Audience Evaluation

Tuition fees
The course fees per year for 2021 entry are:

  • UK students - £9,250 
  • EU students - £9,250 (see fee discount information)
  • International students - £16,950 (standard fee)
  • International students - £16,270 (full early payment fee)

If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry.


Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Facilities

Dedicated studio space for tutorials, workshops, group and independent working with course recording area with booth for radio and podcast podcast production. Campus digital media suites with Macs and PCs programmed with the latest design software and fully-equipped photographic studios with lighting rigs, green screen lighting and set up.

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Music Business studio, UCA Epsom

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Recording area, UCA Epsom

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Digital media suite, UCA Epsom

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Photography studios, UCA Epsom

Entry requirements

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

This course doesn’t require a portfolio. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course. We welcome students with a broad range of A-level subjects, as well as students with appropriate Art & Design Foundations or BTEC/UALAB diplomas which allow you to demonstrate your ability to research, evaluate and produce creative solutions.

Apply now

UK applications

International & EU applications

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa.
If you have another category of visa please contact us: internationaladmissions@uca.ac.uk to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or admissions@uca.ac.uk

When to apply:

We are still accepting applications for 2021 entry - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.


For more information visit our how to apply pages

UK Applications

International Applications

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or admissions@uca.ac.uk

When to apply:

We are still accepting applications for 2021 entry - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.


For more information visit our how to apply pages

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