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Year one
You’ll be introduced to the various aspects of events and promotions management, learning how to understand design an experience, ensure it’s safe and how to cater for different consumers. You’ll also take part in the shared Business Seminars, giving you a chance to interact with several other courses at the school.
The units covered are outlined as follows:
- Introduction to Event Management
- Running and Promoting a Venue
- Understanding Experiences
- Business Seminar I
- Designing an Experience
- Creative Event Management
- Managing Safety and Experience
- Business Seminar II.
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Year two
In your second year of study you’ll cover units appropriate to each, continue your Business Seminars with others students and you’ll have the option, if you want, to take an industry placement or study abroad.
The units covered are outlined as follows:
- The Event Workforce
- Business Sustainability and Ethics
- Public Relations and Events
- Business Seminar III
- Celebration and Culture
- Business Seminar IV
- Industry placement (elective)
- Study abroad (elective).
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Professional Practice Year (optional)
If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.
While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.
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Year three
Your final year will see you continue your shared Business Seminars with other students, investigate the current trends and issues within the industry, learn about luxury events and experiences, as well as start-ups. You’ll conclude your studies with your final degree project.
The units covered are outlined as follows:
- Current Issues in Events and Promotions
- Event Operations Management
- Luxury Events and Experiences
- Business Seminar V
- Venue and Festivals Start-up
- Business Seminar VI
- Degree Project.
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Fees and additional course costs
Tuition fees
The course fees per year for 2020 entry are:- UK and EU students - £9,250
- International students - £16,250 (standard fee)
- International students - £15,600 (full early payment fee)
If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.
Additional course costs
In addition to the tuition fees please see the additional course costs for 2020 entry.Further information
Find out more about our course fees and any financial support you may be entitled to:These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
Our BA/BSc Digital Marketing and Social Media course will enable you to pursue a range of careers including:
- Digital Marketing Manager
- Social Media Manager
- PPC Officer
- Community Engagement Officer
- Blogger
- Video Production
- Influencer Marketing Manager
- Marketing Executive
- Advertising Agent
- Market Researcher
- Events Management
- Brand Manager
- Postgraduate Study.