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Business School Studios, UCA Epsom

Event & Promotions Management BA/BSc (Hons)

Event & Promotions Management BA/BSc (Hons)

with or without Professional Practice Year

Course overview

BA/BSc (Hons) Events & Promotions Management will give you the insight and skills to run exciting events for any purpose, scales or budget.

There are thousands of events which need organising - whether it's a local charity fundraiser, a music festival, a business conference, a convention or a sporting event. This is a vibrant, dynamic sector, global in its scope, that demands adaptability and quick thinking.

Taught at our Business School for the Creative Industries at UCA Epsom, this course will guide you through how to create an event, from the initial concept through to the organisation and curation of the participant's experience, and on to the final staging.

You will learn about forward planning, venue choice, programming, equipment, experience design and the important role played by food and drink. In addition, you'll learn how to set budgets, analyse data, comply with health and safety regulations and evaluate environmental concerns.

Length of study Three years full-time Or, Four years full-time with Professional Practice Year
Campus Epsom
Entry requirements 112 UCAS tariff points
Course entry options Sept 2021, Sept 2022
UCAS institution code C93
UCAS code N821
UCAS code for course with Professional Practice N823
Course details

Course details

You’ll be introduced to the various aspects of events and promotions management, learning how to understand design an experience, ensure it’s safe and how to cater for different consumers. You’ll also take part in the shared Business Seminars, giving you a chance to interact with several other courses at the school.

The units covered are outlined as follows:

  • Business Bootcamp 1: Design Thinking
  • Promotional Experiences
  • Foundations of Marketing & Communications
  • Principles of Live Events
  • Business Seminar 1: Understanding Consumers
  • Business Bootcamp 2: R&D
  • Live Music Industry
  • Crowd Behaviour & Safety
  • Events and the Experience Economy
  • Business Seminar II: Business Analytics.

In your second year of study you’ll cover units appropriate to each, continue your Business Seminars with others students and you’ll have the option, if you want, to take an industry placement or study abroad.

The core units covered are outlined as follows:

  • Business Bootcamp 3: Storytelling & Narratives
  • Critical Analysis with English for Academic Purposes 1 (Year 2 direct entry only)
  • Financial Management
  • Digital Marketing Analytics (BSc students only)
  • Virtual & Augmented Events
  • Business Seminar III: Professional Practice
  • Business Bootcamp 4: Exploring Innovation
  • Critical Analysis with English for Academic Purposes 2 (Year 2 direct entry only)
  • Events Design 1
  • Professional Placement (for students not taking a Professional Practice Year)
  • Industry Lecture Series (for students taking a Professional Practice Year)
  • Creative Innovation (for students taking a Professional Practice Year)

Elective Units are as follows:

  • Influence & Influencers (BSc students only)
  • Digital Marketing Analytics (BSc students only)
  • Identities & Cultures (BSc students only)
  • Supply Chain Analysis & Management
  • Behavioural Studies & Consumption

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

You’ll spend two years learning with us, before putting what you’ve learned into practice through a year-long industry placement.

Our Professional Practice placements give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. These qualities are widely recognised by employers and a significant proportion of placement students nationally are offered graduate-level jobs or go onto postgraduate study.

Throughout your placement, your course team will support you, making use of our extensive industry connections to help facilitate you to find about the right placement for you. On conclusion of the placement, you’ll return to complete your final year of study – applying what you’ve learned on the job.

Your final year will see you continue your shared Business Seminars with other students, investigate the current trends and issues within the industry, learn about luxury events and experiences, as well as start-ups. You’ll conclude your studies with your final degree project.

The units covered are outlined as follows:

  • Business Bootcamp 5: Research Methodologies
  • Event Design 2
  • Business Seminar 4: Strategy & Decision Making
  • Business Bootcamp 6: Developing Enterprise
  • Creative Leadership Lab
  • Degree Project.

Elective units are as follows:

  • Cosmetics & Beauty: Global Industry & Futures (A)
  • Fashion: Global Industry & Futures (A)
  • Games: Global Industry & Futures (A)
  • Lifestyle Goods: Global Industry & Futures (A)
  • Music: Global Industry & Futures (A)
  • Creative Business Start-up (B - BA students only)
  • Data Mining for Marketers (B)
  • Audience Evaluation (B)

Tuition fees
The course fees per year for 2021 entry are:

  • UK students - £9,250 
  • EU students - £9,250 (see fee discount information)
  • International students - £16,950 (standard fee)
  • International students - £16,270 (full early payment fee)

If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Additional course costs
In addition to the tuition fees please see the additional course costs for 2021 entry.


Further information
Find out more about our course fees and any financial support you may be entitled to:

These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Facilities

The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

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Lecture theatre, UCA Epsom

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Business School studios, UCA Epsom

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Library, UCA Epsom

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Business School studios, UCA Epsom

Course connections

Course connections

Our BA/BSc Events & Promotions Management course will enable you to pursue a range of careers including:

  • Events Management
  • Venue Management
  • Promotions Management
  • Marketing Executive
  • PR Executive/Account Manager
  • Advertising Agent
  • Postgraduate Study.

Your training on this course will prepare you for a wide range of postgraduate courses. We offer postgraduate opportunities in our Business School and we will help you find the correct course for you and support you in your application should further study be for you.

Find out more about UCA's Business School

Entry requirements

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

To view the equivalent entry requirements for your country please select it in the list below.

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry courses:

Pre-sessional English courses in the UK or China

UCA International Foundation courses

The UCA International College

Further information on how to compile and upload your portfolio will be provided once you have applied. If you receive an offer, you’ll be invited to attend an Offer Holder Webinar where you can meet the course team and learn more about the course. Students from diverse educational backgrounds are encouraged to apply.

Apply now

UK applications

International & EU applications

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa.
If you have another category of visa please contact us: internationaladmissions@uca.ac.uk to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or admissions@uca.ac.uk

When to apply:

We are still accepting applications for 2021 entry - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.


For more information visit our how to apply pages

UK Applications

International Applications

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or admissions@uca.ac.uk

When to apply:

We are still accepting applications for 2021 entry - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.


For more information visit our how to apply pages

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