When we refer to the 'Business of Creativity', we’re referring to an industry that contributes £92billion a year to the UK economy via 3.12million employees and 284,400 businesses.
There is growing recognition in education that the creative industries need to be more broadly defined, incorporating the creativity and innovation that are integral to the success of many businesses and careers. Skills and attitudes that have been taught for many years as part of a creative education have a vital role to play in the growth and success of the UK economy.
With this in mind, our Thrive initiative is based around a foundation of creative arts, business and technology. These three, seemingly opposite, subject areas are intrinsically linked when it comes to developing a creative career.
At a time when the creative industries are advancing at an unprecedented rate, we are advocating an exploration of creativity across school and college curricula, beyond the traditional boundaries of ‘art and design’. In doing so, we aim to help you bring opportunities to young creatives and better support them in exploring their potential.
A creative career can give students the opportunity to turn their passions and hobbies into a sustainable, rewarding profession.
Roles in the creative industries can be incredibly diverse and interesting, often involving working on a variety of different projects, meeting new people and travelling around the world.
There is also great economic, social and cultural value in creatively focused careers. The UK creative industries play a major role on the world stage, paving the way for future innovation. Government statistics show that 1 in 11 of UK jobs are in the Creative Economy, with 80,000 jobs being added in 2017 alone.
The Creative Industries are made up of a wide range of sectors from across all areas of industry, embracing expertise from arts, business and technology.
Creative careers are broad, far-reaching and evident across not only the creative industries, but also across the wider creative economy.
Whether you’re a traditional creative, such as an artist, actor or designer - or a media professional, there is creative overlap in every industry. Increasingly, the overlap between information technology and digital arts is becoming more apparent. This has opened up a number of new roles across web design, animation, content creation and games design.
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