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Phoebe Fox, UCA Epsom

Events & Festivals Management BA/BSc (Hons)

Events & Festivals Management BA/BSc (Hons)

Epsom 3 years full-time, 4 years full-time

Course overview

BA/BSc (Hons) Events & Festivals Management will give you the insight and skills to run exciting events for any purpose, scales or budget.

There are thousands of events which need organising - whether it's a local charity fundraiser, a music festival, a business conference, a convention or a sporting event. This is a vibrant, dynamic sector, global in its scope, that demands adaptability and quick thinking.

Taught at our Business School for the Creative Industries at UCA Epsom, this course will guide you through how to create an event, from the initial concept through to the organisation and curation of the participant's experience, and on to the final staging.

You will learn about forward planning, venue choice, programming, equipment, experience design and the important role played by food and drink. In addition, you'll learn how to set budgets, analyse data, comply with health and safety regulations and evaluate environmental concerns.

Please note - this course is subject to updating and has previously been named BA/BSc (Hons) Events & Promotions Management.

Our standard three year undergraduate degree for those who meet the entry requirements for higher education.

UCAS Code for 3 year/standard: N821

A four year degree programme, including a foundation year to help develop your creativity before you embark on year one of a degree.

UCAS Code for course with Integrated Foundation Year: N82F

A four year course, specifically designed to provide international students with the English language and creative skills before they embark on year one of a degree.

UCAS Code for course with Integrated International Foundation Year: N82H

A four year programme, which sees you spend an entire year gaining valuable industry experience prior to your final year of study.

UCAS Code for course with Professional Practice: N823

A five year course, including a foundation year to help develop your creativity before you embark on year one of a degree, and a year on a professional placement gaining valuable industry experience prior to your final year of study.

UCAS Code for course with Integrated Foundation Year and Professional Practice Year: N82G

A five year course, including an international foundation year concentrating on English language and core creative skills before you embark on year one of a degree, and a year on a professional placement gaining valuable industry experience prior to your final year of study.

UCAS Code for course with Integrated International Foundation Year and Professional Practice Year: N82J

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Course details

Course Details

The content of the course may be subject to change. Curriculum content is provided as a guide.

UCA’s Integrated Foundation Year is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and more.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

Find out more about the Integrated Foundation Year

For our students coming from a non-UK educational background, UCA has an Integrated International Foundation Year to bring students from around the world to one hub of creativity.

This year of preparatory study is designed to give you the skills you’ll need to start your degree in the best possible way – with confidence, solid knowledge of creative practice, study skills and the English speaking and writing skills you’ll need to succeed.

You’ll explore a range of creative techniques and develop your portfolio, with your chosen subject in mind. We’ll work with you throughout the year to ensure you’re on the right track and give you the tools to achieve your highest potential on your degree.

Find out more about the Integrated International Foundation Year

Business Bootcamp 1: Design Thinking & Orientation
This unit is designed to introduce you to the Business School for the Creative Industries highly effective learning community and professional global network orientation as you explore design thinking. 

Promotional Experiences
You'll explore experiential marketing and the growing usage of events as a marketing approach. Today’s market is challenging and highly competitive as brands battle to win the attention of consumers. Known as the attention economy, people’s attention and time has become a scarce commodity as content becomes increasingly abundant and immediately available, making it more challenging to reach audiences and to engage them. 

Business Seminar 1 – Understanding Consumers
This unit explores what happens before, during, and after the point when someone buys something.  It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially with the influence of social media and the digital consumption.

Foundations of Marketing and Communications
You will be introduced to the concepts, theories and models utilised in marketing and communications, providing the basis for further study within the course.  Specifically, you’ll be introduced to the objectives and theory of marketing as a business function and explore the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives. Moreover, you’ll develop your understanding of the principles of marketing and communications and its relevance to organisations in fulfilling their customer requirements in a changing world.

Live Music Industry
Estimated to be worth £1.1bn to the UK economy (ukmusic.org), it is clear that the live music industry is an important sector of the music business and a focus for any artist and manager. The purpose of this unit will be to review and discuss the structure of the live industry, identifying key companies and players, the current issues and the changing interdisciplinary relationships between live and recorded music sectors, as well as the management, organisation and promotion of a live music event. You’ll develop a good understanding of the political, economic and technological developments that impact on the live industry. You will learn the skills necessary for work in the sector, as well as applying marketing and promotional principles to live music events. 

Business Seminar 2 – Business Analytics
You’ll learn about business analytics, using case studies and examples from various creative industries and develop your knowledge of statistics and probability. You’ll be introduced to concepts such as random variables and probability distributions, and it cover the basics of statistical analysis and inference. 

Events and the Experience Economy
Throughout world cultures, men and women have marked significant times by gathering and observing specific rituals in particular places, time and time again. This unit explores archaic rituals such as the Eleusinian Mysteries, timeless practices which have endured such as the Gol land diving ritual performed by the men of the Pentecost Island of Vanuatu, the revival, re-appropriation and reinterpretation of ancient festivals such as the Beltane Fire Festival, the utopic reinvention of folklore celebrations such as Burning Man and large contemporary gatherings like Glastonbury Festival.  Drawing from the fields of Performance Studies, Cultural Studies, Anthropology, Economics and Neuroscience, you will learn to deconstruct and reverse-engineer impactful and meaningful gatherings which deliver memorable experiences for which customers keep coming back. 

Crowd Behaviour and Safety
You’ll explore crowd safety, including event organisers, stewarding organisations, stadium managers, health and safety officers, and emergency/resilience planners. You’ll also consider the latest research and thinking in crowd psychology, in order to help you better understand crowd management and core concepts and principles that are transferable across a variety of domains, as well as presenting rationales for practice in specific areas. 

Business Bootcamp 3: Storytelling and Narrative (all students)
This bootcamp provides you with an opportunity to explore narrative structures and experiment how they have been used, particularly in the changing landscape of digital marketing, demonstrating how important it is to develop your storytelling skills in the creative industries. 

Events Design 1 (all students)
Events design is the process of creating intentional user experiences that take participants on a journey, thereby creating impact and value by shaping behaviour.In this unit, you’ll explore the different facets of events design, how to inform decisions and deliver high impact and high-value events.Borrowing from design thinking, behavioural economics and social psychology, you will learn to craft eventscapes that transcend the brief. 

Business Seminar 3: Professional Practice (all students)
Through a series of lectures, workshops and seminars you'll begin your preparations for industry experience. We'll ask you to self-assess your interests, strengths, areas for development and your future career ambitions; building and creating your network, how you can make a positive contribution to the industry and how you see yourself and others. 

Creative Business Start-up (all students)
Learn the process of creating and building a new business venture, through exploring a range of case studies and identifying and evaluating the role of creativity in business start-ups. With this knowledge, you will apply business innovation as well as how to create value in firms, through new product or services, technologies and business. To this, you’ll conduct market research and produce a creative business plan.

Business Bootcamp 4: Exploring Innovation (all students)
Through a series of exciting and engaging fast-paced workshops, tasks and peer sessions you will be introduced and welcomed to professional practice and conduct in the creative industries through the BSCI Honeycomb Lens where we facilitate self-motivation, exploration, empowerment, and support development and recognition of skills for learning as you experience your business school journey.

Professional Placement (all students)
This unit is self-initiated and will involve you taking a legitimate Industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience.  

All students choose one unit from Gamification & Marketing and Wearable Technology

Gamification & Marketing (elective unit)
This unit approaches the subject of gamification and marketing holistically, investigating the practical, critical and theoretical contexts surrounding this subject. 

Wearable Technology (elective unit)
This unit approaches the subject of wearable technology, assessing the practical, critical and theoretical contexts surrounding this subject. You’ll explore wearable cultures, alongside the macro and micro landscapes and how this is influencing and impacting the creative industries. You’ll look at how sectors are adopting, or resisting, wearable technology and where and how it is being used. 

BA students choose one unit from Digital Marketing Analytics or Influence & Influencers or Public Relations or Festivals & Cultures or Financial Management for the Creative Industries

BSc students choose one unit from Digital Marketing Analytics or Financial Management for the Creative Industries

Digital Marketing Analytics (elective unit)
Digital marketing analytics seeks to understand markets to improve marketing actions. The ability to acquire, analyse and to understand large marketing data sets, made possible by digitisation, can improve marketing campaigns and result in better performance.  Data sets can be mined using a variety of quantitative techniques. Understanding markets better will enable more effective allocation of marketing budgets and an improved understanding of customer experiences.  

Influence & Influencers (elective unit)
You’ll apply a critical and theoretical lens to the subject, questioning the role the influencer plays within society and business. This unit in particular will focus on the ethical considerations that arise in the application of influence within marketing contexts, including the sector’s engagement with gender, sexuality and race. Finally, you’ll propose and create an innovative social media campaign, that engages with the subjects explored in this unit.

Public Relations (elective unit)
Great PR resonates in a way that advertising never can. In this unit, you will discover the theories, the personalities, and the good, the bad and the ugly of this craft. You will learn how to produce press releases, how to build and elevate compelling stories and how to pitch them.

Festivals & Cultures (elective unit)
Festivals have been an essential part of the fabric of social and religious life since times immemorial. This unit will explore the origins, functions and evolution of the different varieties of festivals, present a holistic view of the multiple dimensions at play in contemporary festivals, and attempt to answer the question: what are the makings of successful and enduring festivals?   

Financial Management for the Creative Industries (elective unit)
Financial Management in the creative and cultural industries is all about getting the right financial result by managing your income and expenditure. Financial management is an essential part of any enterprise and business. In this unit, you will explore business, financial and management models relating to the creative economy with focus sessions on the nuances of Fashion, Music and Digital revenue streams.  

BA students choose one unit from Supply Chain Analysis & Management or Behavioural Studies and Consumption or Identity & Marketing

BSc students choose one unit from Supply Chain Analysis & Management or Behavioural Studies and Consumption

Supply Chain Analysis & Management (elective unit)
This unit explores supply chains and the impact they have on business, discussing the five stages of supply chain management - plan, source, make, deliver, and return. You’ll also consider ethics and sustainability - analysing how people and planet can be impacted through the supply chain and how this can affect the reputation of the brand in the eyes of the consumer. 

Behavioural Studies and Consumption (elective unit)
You’ll be introduced to the theory and practice of consumer behaviour and consumption. You’ll explore how perceptions, learning, memory, personality, and culture influence consumer behaviour and how consumption changes by cultural and subcultural influences. 

Identity & Marketing (elective unit)
An evaluation of both company and consumer identity and culture is a vital component of marketing. This unit will introduce you to how identity and marketing work in tandem. You’ll examine the symbolism of brand identity and its importance in attracting a loyal customer, and the ways marketing utilises data to target segmented consumer groups attracting niche audiences with customised promotions. 

Creative Innovation (for students on the Professional Practice Year pathway)
The ability to adapt and innovate is a vital element of creative business to withstand and prosper in fast-paced, and highly transformative sectors. This unit is designed for you investigate the real-world, relevant issues that are impacting on your Industry, while challenging well-established theory and/or principles which these contemporary issues conflict with. Youll attempt to locate solutions to these problems through creative concepts, underpinned by alternative or reinvigorated principles and/or theory. 

Industry Lecture Series (for students on the Professional Practice Year pathway)
This unit allows you to explore contemporary industry practices central to today’s global creative industries.  It will allow you to build a portfolio of knowledge pertinent to your chosen industry sector. The series will include industry expert lectures, group workshops and group working, in order to test and explore industry sectors 

Critical Analysis with English for Academic Purposes 1 (For direct entry international students only)
This unit will help you improve your academic skills within the context of the creative industries, including learning about our core expectations, formal and informal communication skills, critical thinking, research and presenting skills and academic writing skills. 

Critical Analysis with English for Academic Purposes 2 (For direct entry international students only)
This second unit will help you further improve your academic skills within the context of the creative industries, covering academic study, writing and considerations in-depth. This unit covers the likes of critical analysis, research methodologies, referencing, and further writing skills. 

If you opt to complete a professional practice year, this will take place in year three. You will undertake a placement within the creative industries to further develop your skills and CV.

While on the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

You’ll spend two years learning with us, before putting what you’ve learned into practice through a year-long industry placement.

Our Professional Practice placements give you the opportunity to develop your professional, academic and personal potential, equipping you to be confident and engaged in creative workplaces. These qualities are widely recognised by employers and a significant proportion of placement students nationally are offered graduate-level jobs or go onto postgraduate study.

Throughout your placement, your course team will support you, making use of our extensive industry connections to help facilitate you to find about the right placement for you. On conclusion of the placement, you’ll return to complete your final year of study – applying what you’ve learned on the job.

Business Bootcamp 5: Research & Methodologies
This bootcamp is about examining research and methodologies and how this applies to your course. We will discuss the different methods by which you can elicit findings whether quantitative (informing by data) or qualitative (informing from opinions) 

Arts & Festivals: Contemporary Issues 
In this unit you will learn about the cutting-edge influences affecting consumer lifestyles, free-time, self-image, and choices to enable you to advise clients credibly. You’ll also research and analyse diverse testimonies on experiences of work, creativity and collaboration in specialised industries. 

Arts & Festivals: Global Industry & Futures
You’ll explore the concept of future thinking and its influence on the global arts and festivals industry. You will be analysing influence from culture and society and predicting through recognition of global shifts and emerging trend manifestations. You’ll complete an in-depth study of the current macro environment, using the findings to translate, validate and communicate a vision for the future of the industry. 

Business Seminar 4: Strategy & Decision Making
More than ever, we are facing the challenge of making decisions under uncertainty against the backdrop of external factors that we cannot control or predict. As leaders, managers and executives, making effective decisions in a time-conscious manner is crucial. This bootcamp will enable you to transform decision-making into a smart and insightful process, providing a robust framework of effective and replicable solutions for better decisions and awareness of decision traps, as well as learning how to assess and choose high-value strategic options under the current climate of enormous uncertainty. 

Business Bootcamp 6: Developing Enterprise
This unit will provide you with the opportunity to develop your creative thinking skills in a collaborative environment, bringing greater understanding to how those ideas may develop and transform through product or enterprise development. 

Degree Project
In this final unit, you will apply all you’ve learned to create a distinctive piece of work for your degree project, the purpose of which is to allow you to identify opportunities successfully in your specialist subject area to promote and to develop your career. Through research, you will independently identify and/or generate innovative opportunities within your specialist subject area. Your portfolio will consist of a series of outcomes that showcase your knowledge, and your key attributes and skills as a reflective creative practitioner. You will be expected to consider the theoretical and professional contexts of your exploration. It is important that your work is contemporary, innovative, and representative of its target audience and industry sector.

All students choose one unit from Data Mining for Marketers or Audience Evaluation

Data Mining for Marketers (elective unit)
Data Mining focuses on the use of automation to uncover relationships within datasets that can be used to support improved decision processes. When employed in marketing, data mining will use customer, potential customer, supplier, and population data to reveal patterns in the data that have potential to improve the marketing process and outcomes. 

Audience Evaluation (elective unit)
The concept of audiences has been broadened its meaning in recent years and is especially linked to the consumption of media and cultural productions. Audiences have been described as ‘spectators’, and most recently they are regarded as ‘consumers’ who avidly consume a variety of entertainment forms and cultural activities. This unit introduces audience research in the creative industries, aiming to evaluate how audiences play a key role in shaping creative and cultural experiences and marketing activities in contemporary business environments. 

Tuition fees - 2023 entry

UK students:

  • Integrated Foundation Year - £9,250
  • BA/BSc course - £9,250

EU students:

  • Integrated International Foundation Year - £9,250 (see fee discount information)
  • BA/BSc course - £9,250 (see fee discount information)

International students:

  • Integrated International Foundation Year - £16,950
  • BA/BSc course - £16,950

If you opt to study the Professional Practice Year, for 2023 you will be required to pay a reduced tuition fee of £1,850 (UK students) and £3,390 (International students). You will also incur additional travel and accommodation costs during your Professional Practice year. The University will provide you with further advice and guidance about this.

Additional course costs
In addition to the tuition fees there may be other costs for your course. The things that you are likely to need to budget for to get the most out of a creative arts education will include books, printing costs, occasional or optional study trips and/or project materials. These costs will vary according to the nature of your project work and the individual choices that you make. Please see the Additional Course Costs section of your Course Information for details of the costs you may incur.

Further information
For more detailed information about our course fees and any financial support you may be entitled to please see our fees and finance pages.

The fees listed here are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Industry placement
offer

Preparing graduates for successful careers underpins everything we do, and all students on this course may be offered support to identify and prepare for an industry placement according to their individual needs. We’ll draw on our wide range of contacts within the creative industries to help provide you with opportunities that align with your interests and future career aspirations.

Facilities

The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

Lecture theatre, UCA Epsom

Business School studios, UCA Epsom

Library, UCA Epsom

Business School studios, UCA Epsom

Career opportunities

Career opportunities

Our BA/BSc Events & Festivlas Management course will enable you to pursue a range of careers including:

  • Events Management
  • Venue Management
  • Promotions Management
  • Marketing Executive
  • PR Executive/Account Manager
  • Advertising Agent
  • Postgraduate Study

Your training on this course will prepare you for a wide range of postgraduate courses. We offer postgraduate opportunities in our Business School and we will help you find the correct course for you and support you in your application should further study be for you.

Find out more about UCA's Business School

Entry requirements

Entry requirements

BA/BSc (Hons) course
BA/BSc (Hons) course with Professional Practice Year

The standard entry requirements* for these courses are one of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade 9-4/A*-C including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply. 


BA/BSc (Hons) course with Integrated Foundation Year
BA/BSc (Hons) course with Integrated Foundation Year and Professional Practice Year

The standard entry requirements for these courses are one of the following:

  • 64 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma / BTEC National Extended Diploma
  • Pass at UAL Extended Diploma
  • 64 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 24 points from the International Baccalaureate, see more information about IB entry requirements.

And four GCSE passes at grade 9-4/A*-C and/or English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.  


*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results. We consider the strength of our applicants’ portfolios, as well as their grades -  in these cases, a strong portfolio is especially important.

Check the equivalent qualifications for your country and the English language requirements:


  • Non-UK equivalent qualifications
  • English language requirements
  • BA/BSc (Hons) course with Integrated International Foundation Year
    BA/BSc (Hons) course with Integrated International Foundation Year and Professional Practice Year
    For these courses you need to have completed 12 years of schooling (with good grades) and show strong evidence of your ability to successfully complete the programme and progress onto your chosen degree. 

    Don't meet the international entry requirements or English language requirements?
    You may be able to enter the course through the following entry pathways:

    These courses don’t require a portfolio.

    We welcome students with a broad range of A-level subjects, as well as students with appropriate Art & Design Foundations or BTEC/UALAB diplomas which allow you to demonstrate your ability to research, evaluate and produce creative solutions.

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    Apply now

    Please use the following fields to help select the right application link for you:
    • UCAS Institution

      C93

    • UCAS Code for 3 year/standard

      N821

    • UCAS Code for course with Professional Practice

      N823

    • UCAS Code for course with Integrated Foundation Year

      N82F

    • UCAS Code for course with Integrated International Foundation Year

      N82H

    • UCAS Code for course with Integrated Foundation Year and Professional Practice Year

      N82G

    • UCAS Code for course with Integrated International Foundation Year and Professional Practice Year

      N82J

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