Lecturer in Strategic Business and Management

  • Academic, PhD Supervisor
  • Creative Education
Dr Donghyeok Jeong

Dr Donghyeok Jeong is a Lecturer in Strategic Business and Management and Course Lead for the Global Master’s in Business and Management, specialising in strategy, decision-making, and the creative industries.

Bio

Dr Donghyeok Jeong is a Lecturer in Strategic Business and Management and Course Lead for the Global Master’s in Business Management. He holds a PhD in Business from Coventry University and is a Fellow of Advance HE (FHEA).

His academic and professional experience spans strategic management, sustainable development, tourism, cultural studies, and the creative industries. Alongside teaching and curriculum leadership, he supervises undergraduate, postgraduate, and doctoral research and has served as an internal PhD examiner.

Before joining UCA, he worked as a Research Assistant at Coventry University’s Korea Centre, contributing to academic and cultural initiatives supported by organisations including the Academy of Korean Studies and the Korea Foundation. He has also led international business consultancy projects exploring XR and VR opportunities across the UK, Middle East, and India.

Alongside his academic career, he is a composer and lyricist whose original music has been commercially released.

Research statement

Dr Donghyeok Jeong’s research explores participation, power, collaboration, and representation across sustainable development and the creative industries. His work examines how individuals and communities participate in decision-making, how institutional and cultural structures shape participation, and how authority can influence voice, self-censorship, and apparent consensus. His current research also investigates cultural gatekeeping and the role of public cultural institutions in shaping cultural representation. Drawing on perspectives from strategic management, tourism, cultural studies, and creative industries research, he is particularly interested in interdisciplinary projects concerning community participation, cultural management, institutional decision-making, and sustainable development.

Research outputs

[Peer-Reviewed Journal Articles]

  • Park, H., Jeong, D., and Koswatte, I. (2026). “Revitalizing Local Identity through Community-Based Tourism in Sri Lanka: Lessons from Korea’s Tour Dure Model.” AIB Insights.
  • Hwang, E., and Jeong, D. (2022). “The Evolving Roles of the South Korean Government in Preparing Diplomatic and Industrial Change.” European Journal of Korean Studies, 22(1), 1–6.

[Conference Proceedings]

  • Jeong, D. (2022). “Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development: The Case Study of Gwangmyeong Cave and Yongin Agricultural Theme Park.” In Proceedings of the 27th Asia Pacific Tourism Association Annual Conference, pp. 343–346.

[Books and Essays]

  • Ahn, S., Lee, B., Song, I., Lee, Y., Jeong, D., Lee, S., and Kim, S. (2025). 7인의 영국 박사 생활 분투기 [Seven Korean Scholars: Navigating Doctoral Life in Britain]. Seoul: BookLab.

[Conference Presentations]

  • “Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development: The Case Study of Gwangmyeong Cave and Yongin Agricultural Theme Park.” Asia Pacific Tourism Association Annual Conference, Jeju, July 2021.
  • “Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development: The Case Study of Gwangmyeong Cave and Yongin Agricultural Theme Park.” International Geographical Union Tourism Commission Annual Conference, Paris, July 2021.

[Invited Talks and Guest Lectures]

  • “Analysis of Barriers and Drivers of Residents’ Participation in Local Theme Park Development.” Korean PhD Students and Researchers in the UK (KRUK), February 2022.
  • “Current Business Issues in Korea.” Coventry University, December 2021.
  • “Understanding Korean Culture for Business.” Coventry University, December 2021.
  • “Sustainable Tourism.” Coventry University, November 2021.
  • “Sustainable Tourism Planning and Management of Natural Theme Parks in Korea.” Coventry University, May 2021.
  • “Between the Dream and Reality in Studying in the UK.” Kyonggi University, May 2021.
  • “Shall We Walk? – Jongno, Seoul.” Coventry University, April 2021.

Research supervision

Dr Donghyeok Jeong supervises undergraduate, postgraduate, and doctoral research in strategic management, sustainable development, tourism, cultural management, and the creative industries. His supervisory interests include community participation, institutional decision-making, cultural gatekeeping, sustainable tourism, and creative industries management. He welcomes enquiries from prospective research students interested in interdisciplinary research across these areas.

Professional Membership, Affiliation and Consultancy

  • Fellow of Advance HE (FHEA), 2025–Present
  • Research Assistant, Korea Centre, Coventry University, 2019–2021
  • Project Lead, K-Metaverse Project, National IT Industry Promotion Agency (NIPA), 2024. Led consultancy work identifying XR/VR business opportunities for selected companies across the UK, the Middle East, and India.
  • Project Lead, AIRISS Project, 2024. Led consultancy work to identify international business opportunities for AIRISS.

No external examiner appointment is currently listed.

Dr Jeong has, however, served as an Internal Examiner for a PhD thesis at the University for the Creative Arts in 2025:

  • Internal Examiner, PhD Thesis, University for the Creative Arts, 2025
    The Impact of Immersive Technologies on Customer Experience and Engagement Behaviour in Fashion Retailing
  • Graduate Fellowship, Korea Centre, Coventry University, 2021–2022
  • Early Career Research Fund, University for the Creative Arts, 2023–2024
  • Business Consultancy Project Fund, National IT Industry Promotion Agency (NIPA), 2024
  • Business Consultancy Project Fund, AIRISS, 2024
  • Korea Day Festival Grant, Korean Cultural Centre UK (KCCUK), 2021
  • Korea Corner Grant, Korea Foundation and Embassy of the Republic of Korea in the UK, 2020–2021
  • Seed Program for Korean Studies Grant, Academy of Korean Studies (AKS), 2019–2021
Dr Donghyeok Jeong

Media enquiries

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