MA Design, Innovation & Brand Management

Postgraduate Bootcamp 2: Forecasting & Predictive Analysis 
Through examples from empirical research, you will have an overview of main concepts, statistical models, methods, tools and underlying principles used to improve business decision-making. You will learn fundamentals of exploratory data analysis and how to aggregate and visualise datasets. 

Human-centred Innovation & Design 
Human-centred design (HCD) is a creative way to solve problems. It is a process of designing for people that begins with the people for whom you are developing ideas and ends with individual solutions to meet their needs. You will learn how to design and develop systems by applying HCD and innovation principles and techniques through various relevant activities in planning and management to satisfy user needs and requirements in business, social and global contexts.  

Global Creative Industries 
This unit will give you comprehensive knowledge of current theories and practices for managing business and process in a global context in the creative sectors. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.  

Masters Project 
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.  

Creative Industries: Global Industry & Futures 
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends. 

Creative Industries: Leadership 
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format. 

All students choose one unit from the following: 

Creative Business Start-Up 
With the world ever-changing, the traditional rules of business no longer apply.  The drive for innovation, creativity and agility are taking precedence. This unit explores the concept of developing creative businesses and the new paths for start-ups. You will analyse the evolution of business structures and explore the new market opportunities and challenges arising from geo-politics, trade relations and the global pandemic. And you will use research to scope out new concepts designed to fulfil rising market trends such as inclusivity, diversity, and cultural differences to create and capture value.  

Digital Marketing Analytics 
This unit explores the evolution of digital marketing and technologies, theories and practice of marketing, and the digital consumer. You will analyse trends and digital communications to innovate, explore and create digital marketing/media strategies and plans to reach various audiences from stakeholders and clients to consumers.

Timetable

The number of days teaching takes place on varies throughout the year. You may also want to be on campus on non-teaching days to access facilities and workshops.

Expected learning hours

• Independent study: 71.8%
• Scheduled teaching: 28.2% 
• Online delivery: 0%
• Placement: 0%

Please note, these details are for 2026 entry and could be subject to change for other years of entry.