Design, Innovation & Brand Management

MA

2017 entry

Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

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Length of study:

One year full-time

Starts:

September 2017

Campus:

UCA Epsom

Course overview:

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.

For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.

Course content - 2017 entry

You'll be introduced to the University and the technical workshops and facilities available to you. The first stage includes a range of lectures and seminars and you’ll start to explore your creative practice.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

  • Practice and Process

    During this unit, you will examine the advanced specialist tools, methods, concepts and processes relevant to Design Innovation and Brand Management practice through a series of projects, workshops and advanced technical sessions that relate you your own research and aspirations.

  • Research Methods and Context

    This unit enables you to undertake a focused and rigorous investigation into the purpose and process of research at postgraduate level within the field of Design, Innovation & Brand Management. It is broad in scope and may be offered through shared delivery with other postgraduate courses in the School of Communication Design.

During stage two you begin developing your MA project, evaluating and testing out the aims of your proposal over a sustained period of self-directed study.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

  • Professional Practice

    This unit is designed to enable you to develop a framework within which to develop your Major Project, by undertaking a rigorous investigation into existing practice within the field of study. You will be encouraged to research, question, challenge, debate and address key debates that relate to Design, Innovation, Branding and Brand Management. You will seek to define what these terms mean in different contexts.

In the third stage of the course, you'll apply the knowledge gained through your research to create a final body of work.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

  • Major Project

    The Major Project is the culmination of your studies and will form an exposition of the central ideas and concepts developed throughout your MA. As such it is an opportunity to resolve previous projects and demonstrate evidence of advanced conceptual, theoretical and technical capability over a period of self-directed study. The body of work you produce through this unit should draw upon your experience prior to this MA, the work you have developed in other units and your aspiration for work or further study on graduation.

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

International study

Find out more about studying in the UK, or studying part of your course abroad at one of our partner institutions (study abroad option not available on all courses).

Course connections

On this course, you'll be exposed to a world of opportunities

Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers. 

You'll also have the opportunity to:

  • Visit exhibitions
  • Take part in conferences and industry events
  • And use advanced study facilities such as the British Library and the City Business Library.

Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:

 

  • Brand and design management
  • Art direction
  • Marketing
  • Client account handling
  • Account planning
  • Strategic planning.

You may want to undertake further study or research to specialise even more.

How to apply - 2017 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

Entry requirements - 2017 entry:

Entry requirements

  • A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Your portfolio

For this course, we'll assess your written application. Potential offers will be made based on your application form, predicted qualifications, personal statement and reference. You may be invited for an Applicant Day to further discuss your application.

Fees & finance

Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

Student regulations

Find out more about the operation of our courses, student conduct, assessments and examinations.

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