Luxury Brand Management

MA - UCA Epsom - 2018, 2019


This course is part of:

If you’re seeking a career in luxury brand consultancy, brand management, communications or product management, MA Luxury Brand Management will equip you with the commercial business skills required to progress in this vibrant and lucrative industry. 

This one-year master’s degree will focus your creative talents and build your business management skills to allow you to progress into a high-level management role or start your own entrepreneurial venture in the luxury brand sector.

Every course within our Business School portfolio is taught with a global perspective, giving graduates the skillset required to pursue a creative business career anywhere in the world. Our teaching programmes are all project based, combining knowledge from both business and the creative industries in order to produce well-rounded, highly employable graduates with a highly-regarded qualification.

MA Luxury Brand Management is an innovative and exciting new degree taught at UCA’s Business School for the Creative Industries as part of our Luxury suite of courses. With the luxury goods market worth over £1trillion (Bains 2016) and documenting steady growth, this course will give you the skills you need to identify and respond to specific groups of consumers across international markets in order to sell ‘Luxury’.

You will study at UCA’s Business School at our Epsom campus, giving you the unique opportunity to collaborate with fellow students and creative business practitioners on the MA International Jewellery Management programme. Our team of teaching professionals will support you through seminars, tutorials and workshops with a strong emphasis on independent research into your own specialist area of expertise.

As you progress through the course you will undertake and explore more refined service design methods for luxury branding alongside identifying with future trends and how this will affect the luxury market.

In your final term you will utilise your knowledge, management techniques and acumen of the luxury brand business to conduct in-depth research and create a final creative industries project. In order to prepare you for your career in the luxury sector, the Business Lecture series allows for networking and also allows for live projects and possibility of work placement outside of scheduled teaching.

Length of study:

One year full-time

Campus:

UCA Epsom

Start month:

September

View term dates

Entry year(s):

2018, 2019

Entry requirements:

Honours degree, normally 2.1 or above, and/or relevant work experience

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Course details

  • Term 1

    The Business Lecture Series
    This unit allows you to explore contemporary business practices central to today's global creative industry. It will allow you to build a portfolio of knowledge pertinent to your chosen area of business. You will be introduced to a series of successful business professionals who will not only inspire you creatively but also educate you on the realities of industry practice. 

    The Global Luxury Sector
    This unit explores global context of luxury products, from brand evolution to consumption, marketing and technology and their impact on the luxury market. You will investigate factors that have influenced the luxury brand sector in the past, present and future and appreciate the key drivers of luxury. You will take part in discussions focused on diverse and innovative creative thinking. You will examine global practices and explore the nature of evolving luxury markets.

    Promotion for Luxury
    This unit will highlight the concepts of creativity and allow you to reflect on methods that are best suited to the luxury market. How do consumers perceive luxury? What are the values they associate with it? It will allow you to explore the strategies behind meeting consumer needs as well as user interface. You’ll gain extensive knowledge of key brand management and leadership strategies within the luxury sector.

  • Term 2

    Future Trends
    This unit is designed to promote and develop creative thinking and problem solving. It will allow you to explore the role and purpose of future trend forecasting as a basis to investigate emerging ideas and their impact on a company’s direction. You will be expected to explore your industry and attempt to decode what makes your brands desirable whilst investigating the key components at the heart of successful global brands within your area of discipline.

    International Business Strategy
    Throughout this unit you will be expected to critically examine the strategic management process as it applies to internationally oriented organisations in order to remain and sustain competitiveness within the ever changing and demanding international as well as industrial environments. You will gain better appreciation of the key concepts, tools, and principles of strategy formulation and competitive analysis.

  • Term 3

    Ideas Development and Project Management
    This unit will focus on advanced levels of research and analysis and you will be required to define and develop individual brand proposals pertinent to your area of discipline. Your research will be directed and guided by a project proposal in which you will negotiate and review your practice with your tutors. This is the development stage of the proposal, where you begin to develop your concepts and build your strategic plans.

    Final Creative Industries Project
    Building on your Project management knowledge from previous units, you will be expected to demonstrate the ability to integrate and apply academic and practical knowledge at a strategic level, often valued by business consultancy organisations and employers. This is a negotiated project, which can evolve from your previous experience working as a business practitioner in the creative industries, or can be delivered as a business start- up project or a consultancy project.

  • Fees

    Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

  • Fee discounts & scholarships

    To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

How to apply - 2018 entry

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How to apply - 2019 entry

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More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

  • A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who present a degree with a lower classification, but can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements


Your portfolio

No formal portfolio is needed for this course - we will assess your written application. Potential offers will be made based on your application form, predicted qualifications, personal statement and reference. You may be invited for an Applicant Day to further discuss your application.

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