The Business Lecture Series
This unit allows you to explore contemporary business practices central to today's global creative industry. It will allow you to build a portfolio of knowledge pertinent to your chosen area of business. You will be introduced to a series of successful business professionals who will not only inspire you creatively but also educate you on the realities of industry practice.
This unit will enable you to explore how ‘Big Data’ can be leveraged by creative businesses and create audience insights and revenue across their value chains. You will also gain specific understanding of the technological, social, cultural and political implications of digital media platforms changes.
In this unit, you will be able to explore contemporary issues and debates around the role of the creative media in a globalised world and you will be encouraged to develop critical thinking and identify potential lines of enquiry. This unit provides you with some of the core concepts and ideas in the broad context of Media Management, and you will be able to advance your critical thinking and apply and contextualise them to the specific creative industries.
Digital Communications and Strategy
In this unit you will develop your understanding of the use of integrated marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process, and the practical business processes necessary to achieve and measure defined communication goals.
International Business Strategy
Throughout this unit you will be expected to critically examine the strategic management process as it applies to internationally oriented organisations in order to remain and sustain competitiveness within the ever changing and demanding international as well as industrial environments. You will gain better appreciation of the key concepts, tools, and principles of strategy formulation and competitive analysis
Project Management and Business Pitch
This unit provides you with greater understanding of analytical skills for solving problems in project management, to learn mathematical models which aid in creative decision making process and to develop critical thinking and knowledge in project management’s theory and practices.
Final Creative Industries Project
Specifically, the unit provides you with an ability to integrate the principles, tools and methods of management programme, developing your practitioner skills via research methods, analytical tools and techniques. The format of the final submission is flexible to allow you to present your individual project in a context appropriate to your topic and findings. This unit is largely self-directed, although you will be supported through tutorials.
Fee discounts & scholarships
To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.