Global Media Management

MA - UCA Epsom - 2018, 2019


This course is part of:

We have developed our MA Global Media Management course for those looking to pursue a career in the dynamic and ever-changing world of international media. By learning about distinct areas of media management, you will acquire the specialist creative business knowledge required to work at a senior level in a multinational media empire. 

Based in UCA’s Business School for the Creative Industries at our Epsom campus, you will be perfectly placed to study some of the world’s most high-profile and successful media brands, such as Facebook, the BBC, Sky and the Huffington Post. Working with real-life case studies, this postgraduate degree offers a solid, up-to-date framework for you to advance your career in the creative media industry.

Every course within our Business School portfolio is taught with a global perspective, giving graduates the skillset required to pursue a creative business career anywhere in the world. Our teaching programmes are all project based, combining knowledge from both business and the creative industries in order to produce well-rounded, highly employable graduates with a highly-regarded qualification.

MA Global Media Management will give you the skills you need to produce media management project plans suitable for today’s creative industries. By evaluating global media corporations and applying theory to real-life case studies, you will develop advanced skills in media planning, communication, forecasting and strategy.

Your learning programme will consist of seminars, tutorials, workshops and critiques, giving you the unique opportunity to collaborate with other creative business and media students at our Business School. You will explore all media types, including digital, TV, print, online and social media.

Our MA Global Media Management degree will allow you to specialise in your own preferred creative industry for your final project. Whether you plan to embark on a new career at a senior level, progress in your existing career or use your entrepreneurial skills to start your own creative management business, you will graduate from this course with the business acumen that you need to pursue your chosen career path.

Length of study:

One year full-time

Campus:

UCA Epsom

Also available at UCA Rochester

Start month:

September

View term dates

Entry year(s):

2018, 2019

Entry requirements:

Honours degree, normally 2.1 or above, and/or relevant work experience

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Course details

  • Term 1

    The Business Lecture Series
    This unit allows you to explore contemporary business practices central to today's global creative industry. It will allow you to build a portfolio of knowledge pertinent to your chosen area of business. You will be introduced to a series of successful business professionals who will not only inspire you creatively but also educate you on the realities of industry practice. 

    Media Trends
    This unit will enable you to explore how ‘Big Data’ can be leveraged by creative businesses and create audience insights and revenue across their value chains. You will also gain specific understanding of the technological, social, cultural and political implications of digital media platforms changes.

    Media Management
    In this unit, you will be able to explore contemporary issues and debates around the role of the creative media in a globalised world and you will be encouraged to develop critical thinking and identify potential lines of enquiry. This unit provides you with some of the core concepts and ideas in the broad context of Media Management, and you will be able to advance your critical thinking and apply and contextualise them to the specific creative industries.

  • Term 2

    Digital Communications and Strategy
    In this unit you will develop your understanding of the use of integrated marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process, and the practical business processes necessary to achieve and measure defined communication goals. 

    International Business Strategy
    Throughout this unit you will be expected to critically examine the strategic management process as it applies to internationally oriented organisations in order to remain and sustain competitiveness within the ever changing and demanding international as well as industrial environments. You will gain better appreciation of the key concepts, tools, and principles of strategy formulation and competitive analysis

  • Term 3

    Project Management and Business Pitch
    This unit provides you with greater understanding of analytical skills for solving problems in project management, to learn mathematical models which aid in creative decision making process and to develop critical thinking and knowledge in project management’s theory and practices.

    Final Creative Industries Project
    Specifically, the unit provides you with an ability to integrate the principles, tools and methods of management programme, developing your practitioner skills via research methods, analytical tools and techniques. The format of the final submission is flexible to allow you to present your individual project in a context appropriate to your topic and findings. This unit is largely self-directed, although you will be supported through tutorials.

  • Fees

    Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

  • Fee discounts & scholarships

    To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

How to apply - 2018 entry

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How to apply - 2019 entry

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I am not a UK or EU citizen ...

More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

  • A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline

and/or

  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who present a degree with a lower classification, but can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements


Your portfolio

No formal portfolio is needed for this course - we will assess your written application. Potential offers will be made based on your application form, predicted qualifications, personal statement and reference. You may be invited for an Applicant Day to further discuss your application.

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