The Fashion Live Project
In this unit, you'll work on a live industry project in order to test your current skill base and enable you to begin to identify with the dynamics of the fast-paced fashion business marketing environment. The course team will ensure that the businesses used in this unit are specifically fashion related and that they meet the core values of the University.
The Fashion Business Lecture Series
You'll be introduced to the very best fashion business professionals who will not only inspire you creatively but also educate you on the realities of industry practice. These lectures will be live streamed as appropriate. The series will include industry expert lectures, group workshops and group working in order to test and explore business and marketing practice.
This unit is about creative thinking for fashion marketing. It introduces you to definitions and concepts of creativity. It allows you to explore what creativity is and reflect methods of creativity with concepts of taste, consumer need as well as user interface.
Digital Communications and Fashion PR
Businesses are constantly looking for new ways to connect with the consumer. Technology allows this to happen. It’s about involvement and engagement; the use of social media and emerging digital platforms are key tools to engage consumer markets. Throughout this unit, you'll evaluate the possibilities and limitations of various digital media platforms and apply and adapt marketing strategies.
Future Trends and Fashion Brands
This unit explores the role and purpose of trend forecasting as a basis to explore new fashion trends and their impact on today's global market place. You'll be expected to critique and develop methods of prediction and research mechanisms to create your own projections and inform fashion trend insight.
Ideas Development and Marketing and Communications Proposal
This unit will focus on fashion practice in which you'll define and develop individual concepts for marketing proposals. Research and practice will be directed and guided by a project proposal in which you negotiate and review your marketing and communications practice with tutors.
Project Planning and Marketing Communications Pitch
This is the development stage of the marketing and communications proposal, where you begin to develop your concepts, build your strategic plans and finally pitch your proposal to an industry panel as well as academics.
Final Fashion Marketing and Communications Project (Production and Realisation)
The Final Fashion Marketing and Communications Project unit is the culmination of your studies and will form a framework for the central ideas and concepts developed throughout your MA. The outcome will demonstrate evidence of advanced conceptual, theoretical and technical capability over an extended period of self-directed study.
Fee discounts & scholarships
To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.
Graduates will be able to work at a high level within the following industries:
- Fashion, marketing and communication managers
- Public relations
- Digital marketing
- Marketing and events management
- Fashion marketing
- Brand management.