Fashion Marketing & Communication

MA - UCA Epsom - 2019

This course is part of:

Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our new MA course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.

As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.

This new Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.

You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.

Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate. 

Length of study:

One year full-time or two years part-time


UCA Epsom

Start month:


View term dates

Entry year(s):


Entry requirements:

Honours degree, normally 2.1 or above, and/or relevant work experience

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Course details

  • Term 1

    The Fashion Live Project
    In this unit, you'll work on a live industry project in order to test your current skill base and enable you to begin to identify with the dynamics of the fast-paced fashion business marketing environment. The course team will ensure that the businesses used in this unit are specifically fashion related and that they meet the core values of the University.

    The Fashion Business Lecture Series
    You'll be introduced to the very best fashion business professionals who will not only inspire you creatively but also educate you on the realities of industry practice. These lectures will be live streamed as appropriate. The series will include industry expert lectures, group workshops and group working in order to test and explore business and marketing practice.

    Creative Thinking
    This unit is about creative thinking for fashion marketing. It introduces you to definitions and concepts of creativity. It allows you to explore what creativity is and reflect methods of creativity with concepts of taste, consumer need as well as user interface.

    Digital Communications and Fashion PR
    Businesses are constantly looking for new ways to connect with the consumer. Technology allows this to happen. It’s about involvement and engagement; the use of social media and emerging digital platforms are key tools to engage consumer markets. Throughout this unit, you'll evaluate the possibilities and limitations of various digital media platforms and apply and adapt marketing strategies.

    Future Trends and Fashion Brands
    This unit explores the role and purpose of trend forecasting as a basis to explore new fashion trends and their impact on today's global market place. You'll be expected to critique and develop methods of prediction and research mechanisms to create your own projections and inform fashion trend insight.

  • Term 2

    Ideas Development and Marketing and Communications Proposal
    This unit will focus on fashion practice in which you'll define and develop individual concepts for marketing proposals. Research and practice will be directed and guided by a project proposal in which you negotiate and review your marketing and communications practice with tutors.

  • Term 3

    Final Fashion Marketing and Communications Project (Production and Realisation)
    The Final Fashion Marketing and Communications Project unit is the culmination of your studies and will form a framework for the central ideas and concepts developed throughout your MA. The outcome will demonstrate evidence of advanced conceptual, theoretical and technical capability over an extended period of self-directed study.

  • Fees

    Uncover all the costs involved, as well as the grants, loans and other financial support you may be entitled to.

  • Fee discounts & scholarships

    To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.


The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

Course connections

On this course, you'll be exposed to a world of opportunities

  • Careers

    Graduates will be able to work at a high level within the following industries:

    • Fashion, marketing and communication managers
    • Public relations
    • Digital marketing
    • Marketing and events management
    • Fashion marketing
    • Brand management.
  • Further study

    You may also like to consider continuing your studies at MPhil or PhD level with us at UCA.

How to apply - 2019 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

When to apply:

You can apply throughout the year but we recommend you try and apply as early as possible so you have time to arrange accommodation and visas, if required.

More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

  • An honours degree or equivalent qualification in the subject or a related discipline


  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Your portfolio

No formal portfolio is needed for this course - we will assess your written application. Potential offers will be made based on your application form, predicted qualifications, personal statement and reference. You may be invited for an Applicant Day to further discuss your application.

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