Postgraduate Bootcamp 3: Competitive Intelligence & Research
Bootcamp 3: Competitive Intelligence Research is designed to familiarise you with the gathering and analysis of competitors, customers, distributors, technologies, and other relevant stakeholders and features in the environment for proactive decision making in the face of threats and opportunities.
The Masters Project is the culmination of your studies and is divided into two parts – a research proposal, and your final project. Both parts represent an in-depth investigation and requires you to approach a real problem or opportunity in your specialist area, analyse it, and then develop a tangible strategy and implementation plan, while applying contemporary concepts and frameworks from your studied programme.
Creative Industries: Global Industry & Futures
Delivered in parallel with the Creative Industries: Leadership unit, you will enjoy an integrated series of guest lectures, interactive presentations, fireside chats and engaging PechaKucha sessions scheduled across 45 weeks of programming. The focus of the series is your individual development providing rich insights applicable to your personal transformational learning journey and provides a holistic view of the global creative industries context and foresight for future trends.
Creative Industries: Leadership
Delivered in parallel with Creative Industries: Global Industry and Futures, this is another integrated series following the same format.
All students choose one unit from the following:
Behavioural Studies and Consumption
In this unit, you will overview main behaviour theories from marketing, sociology and psychology, and their recent trends, to analyse and get acquainted with the decision-making processes of consumers, and their main factors, with a particular application to cultural and creative goods.
Trends & Forecasting
Staying ahead of your customer is vital to commercial success. In this unit, you will learn both perceptive and analytical approaches to trends research, as well as key theories. Then, from the context of your subject discipline, you will interrogate this methodology within your area of specialism and adapt it to gather and validate insights pertinent to your industry.
Global Logistics & Supply Chain Management
Global Logistics and Supply Chain Management is critical for all global organisations, whether business, government or non-profit, where connections to other organisations exist within a network of relationships. This unit examines the processes of supply, production, and distribution that transcend organisational boundaries to make other strategic objectives possible in a globalised marketplace.