The Business Lecture Series
This unit allows you to explore contemporary business practices central to today's global creative industry. It will allow you to build a portfolio of knowledge pertinent to your chosen area of business. You will be introduced to a series of successful business professionals who will not only inspire you creatively but also educate you on the realities of industry practice.
This unit introduces you to definitions and concepts of creativity. It allows you to explore what creativity is and reflect methods of creativity with concepts of taste, consumer need as well as user interface. Throughout this unit you will be required to implement creative processes using various techniques connected with the development of creative skills.
Entrepreneurship & Innovation
In this unit you will explore further the relationships between creativity, innovation and entrepreneurship. You will also have opportunities to develop an understanding of how opportunities are identified, and how they are made feasible by implementing a business plan to make it viable and realised in professional creative practice.
Advertising Account Management
In this unit, you will work on a live client project in order to test your current skill base and enable you to begin to identify with the dynamics of account management within the fast paced advertising environment. You will participate in and observe professional advertising practice within a live business environment. Throughout this project, you will be expected to understand the professional working environment which is crucial for developing the knowledge and core skills in order to contribute effectively in industry.
Digital Comms and Strategy
In this unit you will develop your understanding of the use of integrated marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process, and the practical business processes necessary to achieve and measure defined communication goals.
Ideas Development and Marketing and Communications Proposal
This unit will focus on practice in which you will define and develop individual concepts for creative marketing proposals. Research and practice will be directed and guided by a project proposal in which you negotiate and review your marketing practice with tutors. On completion of this unit, you should have established a series of research ‘propositions’.
Final Marketing and Advertising Project
The Final Marketing and Advertising Project unit is the culmination of your studies and will form a framework for the central ideas and concepts developed throughout your MA. The outcome will demonstrate evidence of advanced conceptual, theoretical and technical capability over an extended period of self-directed study.
Fee discounts & scholarships
To support all of our current students and our recent UK and EU alumni to progress to the next level of study, we have developed a new range of fee discounts across a range of courses.