In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.
Introduction to Music Promotion and Marketing
You will look at how the principles of promotion have been developed to take advantage of new media and technology in an ever changing and challenging industry. Through artist case studies such as Radiohead, Trent Reznor, Beyonce, Jay Z and U2 we shall explore initiatives from signed and unsigned artists who have promoted and released music in non-traditional means using new business models and new technology, and discuss how this has affected them artistically and commercially.
Music History and Popular Culture
This unit examines the visual and cultural history of music - how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context. Music is a specialist subject with its own history and language. As a budding music marketer, a contextual understanding of what has gone before and knowledge of industry-specific vocabulary is key. In order to write in any great depth or detail about music requires knowledge of the subject matter and this unit will provide you with an introduction to both modern music history and the basic musical language that you need.
Digital and Broadcast Media
This unit examines the multimedia world of music and how digital, visual and audio media have merged and become increasingly important in communicating ideas. The media industry boasts radio and online streaming services, bloggers and broadcast professionals. These roles have merged to create the ‘multi-media’ journalist and curator. This unit provides a broad taste of internet and traditional broadcasting and shows you how to effectively use your marketing, promotion and creative skills across different platforms.
Theories of Music and Media Production
This unit introduces key concepts and critical debates in popular music studies and media theory. Writer Jacques Attali points out that the dominant mode of understanding society has been visual, through staring at its spectacle. With this unit you will develop your musical language and appreciation of how our experience of everyday life is mediated through sound.
The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.
Music, Media and Industry
This unit will introduce you to the current working structures and operations of the UK and global music industries, giving insight into how music producers and businesses interact with each other on a creative and commercial basis. You will explore the roles of various intermediaries that operate between music producers, the rights owners and the users/consumers.
Music and Corporate Brand Management
This unit explores the concepts of brand development, identity and the latest management strategies. You will gain a broad understanding of the power of music and brands, and what makes a brand successful. You will look at the current music ‘brandscape’ and understand strategic alliances that exploit commercial opportunities as well as exploring issues around authenticity and integrity.
Tour Promotion and the Live Industry
The purpose of this module will be to review and discuss the structure of the live industry, identifying key companies and players, the current issues and the changing interdisciplinary relationships between live and recorded music sectors, as well as the management, organisation and promotion of a live music event.
Culture, Music and Identity
In the first year you were studying debates around production of music and media. This year you will focus on the consumption of popular music and the broader context of media industries. You will analyse critical work on music and society, subcultures, fans and stars, as well as media discourses across journalism, film, TV, advertising and digital platforms.
Study Abroad (optional)
You'll have the option to study one semester abroad; we have host universities in Canada, New York, Australia and the Far East.
The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.
Market Research, Trends and Insights
The balance of power in the music business has shifted away from the traditional gatekeepers and mediators due to technological advances and globalisation. Tech startups like Youtube, Facebook, Netflix, Spotify and Twitter have changed the landscape for the media industry, presenting both challenges and opportunities. For this unit you will study the music business in the context of broader creative industries including film, fashion, radio, TV, tech and games to discuss music’s
place as a cultural force.
Music Entrepreneurship and Enterprise
This unit will help you develop the entrepreneurial mindset and your creative skills in order to launch a new music-related business. It will enable you to investigate the qualities of successful entrepreneurs, leaders and organisations, whilst developing the attributes needed to plan and run a business, as well as giving insight into the underlying principles of innovation. You will engage in exercises, projects, and reflections to explore various methods and approaches to creativity and business start-ups. You will also examine pioneers in the creative industries such as Richard Branson, Steve Jobs, Mark Zuckerberg, 50 Cent, Dr. Dre, Peter Gabriel and many others across fashion, art, music, film and technology.
This unit consists of a substantial period of sustained, individually negotiated research on a subject that is likely to be related to the contextual and/ or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
With a long established Music Journalism course also running at our Epsom campus, we have strong connections with many major record labels, as well as influential independents and publications such as: