Music Marketing & Communication*

BA (Hons) - UCA Epsom - 2019

This course is part of:

With the world’s most recognisable music brands on your doorstep, our Music Marketing & Communication course at UCA Epsom will give you the chance to build a professional network in one of the most competitive and rewarding media professions.

In the first year, you’ll look at how the principles of marketing and promotion have been developed to take advantage of new media and technology in an ever-changing and challenging industry. You’ll also examine the visual and cultural history of music – how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context.

In year 2, you’ll gain deeper understanding through professional practice or work placement of the current working structures and operations of global music industries. Working alongside other marketing and business professionals you will explore how music producers and businesses interact. You’ll also explore the concepts of brand development and gain a broad understanding of the power of music and brands.

In your final year, you’ll combine these skills, understandings and experience into your final major project, where you’ll demonstrate your understanding of the music industry, of the importance of brand, and how your ideas can be successful.

*Course subject to validation.


Length of study:

Three years full-time


UCA Epsom

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Entry year(s):


Entry requirements:

112 UCAS tariff points

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Next event

20 Feb 2019

Open Day - all campuses

Course details

  • Year 1

    In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.

    Marketing Fundamentals

    Music History & Popular Culture

    Digital Communications

    Music Marketing & Promotions

  • Year 2

    The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad. 

    eBusiness and eMarketing

    Culture, Music and Identity

    Music and Corporate Brand Management

    Professional Practice and Marketing Placement

    Study Abroad (optional)
    You'll have the option to study one semester abroad; we have host universities in Canada, New York, Australia and the Far East.

  • Year 3

    The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project. 

    Market Research, Trends and Insights

    Music Entrepreneurship and Enterprise

    Final Major Project

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees

    Find out all about the fees for studying with us, as well as the grants, loans and other financial support you may be entitled to:

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.


Dedicated studio space for tutorials, workshops, group and independent working with course recording area with booth for radio and podcast podcast production. Campus digital media suites with Macs and PCs programmed with the latest design software and fully-equipped photographic studios with lighting rigs, green screen lighting and set up.

Course leader

Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    We have strong connections with many major record labels, as well as influential independents and publications such as:

    • Warner
    • Sony
    • Universal
    • XL
    • Mute
    • Domino
    • Kerrang!
    • MOJO
    • Q
    • NME.
  • Careers

    Graduates from this course enter the music world armed with all the skills they need for successful careers in a wide range of roles, including:

    • Music publishing
    • Music promotion
    • Artist management
    • Marketing, product management
    • International marketing
    • Advertising
    • PR
    • Concert promotion
    • Branding
    • Merchandising.
  • Further study

    You may also like to consider further study at postgraduate level.


How to apply - 2019 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

When to apply:

We are still accepting applications for 2019 entry via UCAS - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Your portfolio

For this course we’ll ask you to attend an Applicant Day. You do not have to bring a portfolio, but come prepared to talk about your musical interests and any work or projects you’ve done in relation to music or marketing and promotion. You might have taken photographs, put on a live band performance, or worked on a college radio show. Anything you’re proud of, we’d like to hear about.

Get in touch