Music Marketing & Communications

BA (Hons) - UCA Epsom - 2020


This course is part of:

If you have a passion for music and an ambition to work with artists on the road and behind the scenes, this course is ideal for developing the industry-focused skills needed to thrive in the music business.

As the only specialist music marketing degree in the country, with an exciting network of industry connections, you'll leave UCA with the ability to apply the fundamental principles of marketing and communications to the UK's world-leading music scene.

Whether you dream of working in live music event promotion, artist management or record company marketing, or you're an artist wanting to learn how to promote yourself effectively, this course will cover everything you need to achieve your goals.

With the world’s most recognisable music brands on your doorstep, our Music Marketing & Communication course at UCA Epsom will give you the chance to build a professional network in one of the most competitive and rewarding media professions.

In the first year, you’ll look at how the principles of marketing and promotion have been developed to take advantage of new media and technology in an ever-changing and challenging industry. You’ll also examine the visual and cultural history of music – how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context.

In your second year, you’ll gain deeper understanding through professional practice or work placement of the current working structures and operations of global music industries. Working alongside other marketing and business professionals you will explore how music producers and businesses interact. You’ll also explore the concepts of brand development and gain a broad understanding of the power of music and brands.

In your final year, you’ll combine these skills, understandings and experience into your final major project, where you’ll demonstrate your understanding of the music industry, of the importance of brand, and how your ideas can be successful.

Please note for 2019 entry this course is titled: BA (Hons) Music Marketing & Communication

 

Length of study:

Three years full-time

Campus:

UCA Epsom

Start month:

September

View term dates

Entry year(s):

2020

Entry requirements:

112 UCAS tariff points

click here for full details

UCAS code:

WN36

UCAS institution code:

C93

UCAS campus code:

E

Next event

UCA Open Day Pre-degree & Undergraduate

Saturday 2 November, 2019

Registration open
All campuses

Course details

  • Year 1

    In the first year, you'll look at how the principles of marketing and promotion have been developed to take advantage of new media and technology in an ever-changing and challenging music industry. You'll also examine the visual and cultural history of music – how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context.

    Marketing Fundamentals
    The unit introduces you to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, the unit introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives.

    Music History & Popular Culture
    This unit examines the visual and cultural history of music - how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context.

    Digital Communications
    This unit examines the multimedia world of music and how digital, visual and audio media have merged and become increasingly important in communicating ideas.

    Music Marketing & Promotions
    This unit introduces the fundamental principles and key concepts learnt within Marketing Fundamentals and apply them to the music industry, from both a record company and artist perspective. You will look at successful artist campaigns and upcoming releases. The unit will explore their application to both traditional and new media, demonstrating the latest tools and techniques that the modern music industry applies to the promotion of music.

  • Year 2

    You'll gain a deeper understanding of the current working structures and operations of global music industries through professional practice or a work placement in your second year. Working alongside other marketing and business professionals, you'll explore how music producers and businesses interact. You'll also explore the concepts of brand development and gain a broad understanding of the power of music and brands. 

    E-Business and E-Marketing (Digital Business & Marketing)
    Throughout this unit you will have the opportunity to develop conceptual knowledge needed to develop your understanding of eBusiness and eMarketing strategies. The unit explores a diverse range of activities that comprise digital business and digital marketing strategy management to enable you to appreciate the major differences between traditional and digital business and marketing activities at a strategic level.

    Culture, Music and Identity
    During this unit you will analyse critical work on music and society, subcultures, fans and stars, as well as media discourses across journalism, film, TV, advertising and digital platforms.

    Music Branding and PR
    This unit explores the concepts of brand development, identity and the latest public relations management strategies. You will gain a broad understanding of the power of music and brands, and what makes a brand successful. You will look at the current music ‘brandscape’ and understand strategic alliances that exploit commercial opportunities as well as exploring issues around authenticity and integrity.

    Professional Practice and Marketing Placement
    The aim of this unit is to provide you with marketing acumen and practical skills in becoming a business and management professional. Ideally, you will have the opportunity to conduct an internship in a business organisation, or you will be participating in a set project which will enable you to achieve your learning objectives and outcomes.

    Study Abroad (optional)
    You'll have the option to study one semester abroad; we have host universities in Canada, New York, Australia and the Far East.

  • Year 3

    In your final year, you'll combine these skills, understandings and experience into your final major project, where you'll demonstrate your understanding of the importance of marketing research, brand development and marketing practices in the music business. 

    Market Research, Trends and Insights
    For this unit you will study the music business in the context of broader creative industries including film, fashion, radio, TV, tech and games to discuss music’s place as a cultural force.The balance of power in the music business has shifted away from the traditional gatekeepers and mediators due to technological advances and globalisation. Tech startups like YouTube, Facebook, Netflix, Spotify and Twitter have changed the landscape for the media industry, presenting both challenges and opportunities. 

    Music Entrepreneurship and Enterprise
    This unit will help you develop the entrepreneurial mindset and your creative skills in order to launch a new music-related business. It will enable you to investigate the qualities of successful entrepreneurs, leaders and organisations, whilst developing the attributes needed to plan and run a business, as well as giving insight into the underlying principles of innovation. You will engage in exercises, projects, and reflections to explore various methods and approaches to creativity and business start-ups. You will also examine pioneers in the creative industries across fashion, art, music, film and technology.

    Final Thesis
    This unit consists of a substantial period of sustained, individually negotiated research on a subject that is likely to be related to the contextual and/ or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.

     

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2020 entry are:

    • UK and EU students - £9,250 
    • International students - £16,250 (standard fee)
    • International students - £15,600 (full early payment fee)

    Additional course costs
    In addition to the tuition fees please see the additional course costs, these are still to be finalised for 2020 entry but as a guide please see the additional course costs for 2019 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

Facilities

Dedicated studio space for tutorials, workshops, group and independent working with course recording area with booth for radio and podcast podcast production. Campus digital media suites with Macs and PCs programmed with the latest design software and fully-equipped photographic studios with lighting rigs, green screen lighting and set up.

Programme Director

Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    We have strong connections with many major record labels, as well as influential independents and publications such as:

    • Warner
    • Sony
    • Universal
    • XL
    • Mute
    • Domino
    • Kerrang!
    • MOJO
    • Q
    • NME.
  • Careers

    Graduates from this course enter the music world armed with all the skills they need for successful careers in a wide range of roles, including:

    • Music publishing
    • Music promotion
    • Artist management
    • Marketing, product management
    • International marketing
    • Advertising
    • PR
    • Concert promotion
    • Branding
    • Merchandising.
  • Further study

    You may also like to consider further study at postgraduate level.

     

UK/EU applications

Apply for full-time study - starting September 2019:

Apply for part-time study - starting September 2019:

Apply for full-time study - starting September 2020:

Apply for part-time study - starting September 2020:

International applications

If you are applying for more than one course in the UK please apply via UCAS, to apply direct to UCA please use the links below:

Apply for full-time study - Year 1 - starting September 2020:

Apply for full-time study - Year 2 - starting September 2020:

Apply for full-time study - starting September 2019:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting January 2020:

Apply for this course and other courses in the UK - full-time study - starting September 2019:

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa

If you have another category of visa please contact us: internationaladmissions@uca.ac.uk to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or admissions@uca.ac.uk

When to apply:

The UCAS application deadline is 15 January. If you are applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

For more information visit our how to apply pages

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the UCA International College

Learn more about the UCA International College

Your portfolio

For this course we’ll ask you to attend an Applicant Day. You do not have to bring a portfolio, but come prepared to talk about your musical interests and any work or projects you’ve done in relation to music or marketing and promotion. You might have taken photographs, put on a live band performance, or worked on a college radio show. Anything you’re proud of, we’d like to hear about.

Get in touch