In the first year, you'll look at how the principles of marketing and promotion have been developed to take advantage of new media and technology in an ever-changing and challenging music industry. You'll also examine the visual and cultural history of music – how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context.
Music History & Popular Culture
Music Marketing & Promotions
You'll gain a deeper understanding of the current working structures and operations of global music industries through professional practice or a work placement in your second year. Working alongside other marketing and business professionals, you'll explore how mucis producers and businesses interact. You'll also explore the concepts of brand development and gain a broad understanding of the power of music and brands.
eBusiness and eMarketing
Culture, Music and Identity
Music and Corporate Brand Management
Professional Practice and Marketing Placement
Study Abroad (optional)
You'll have the option to study one semester abroad; we have host universities in Canada, New York, Australia and the Far East.
In your final year, you'll combine these skills, understandings and experience into your final major project, where you'll demonstrate your understanding of the importance of marketing research, brand development and marketing practices in the music business.
Market Research, Trends and Insights
Music Entrepreneurship and Enterprise
Final Major Project
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
The course fees per year for 2019 entry are:
- UK and EU students - £9,250
- International students - £15,500 (standard fee)
- International students - £14,800 (full early payment fee)
The fees for 2020 entry have not been confirmed but will be listed here as soon as possible.
Find out more about our course fees and any financial support you may be entitled to:
These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
We have strong connections with many major record labels, as well as influential independents and publications such as: