Marketing

BA (Hons) - UCA Epsom - 2018, 2019


This course is part of:

Effective marketing is critical to the success of any business, and as a discipline it must constantly evolve and innovate to meet the demands of both technology and customer behaviour.

Our BA (Hons) Marketing course will harness your creative talent and allow you to develop an enquiring, critical and reflective approach that you’ll need to become a marketing professional in an exciting and ever-changing industry. 

Learning in the inspiring and well-connected surroundings of our Business School for the Creative Industries, you’ll develop your knowledge and understanding of marketing strategy, planning and management for multinational and global organisations, as well as vital skills using software to help you put together presentations and get your message across.

Our BA (Hons) Marketing degree will give you the skills you need to deliver innovative marketing strategies and ideas now, and in the future.

Alongside academic theory, you’ll benefit from an embedded practice-based learning experience which will allow you to utilise your marketing knowledge in an organisational setting, either working in industry or pursuing your own entrepreneurial path.

The course has a global perspective and will develop your appreciation of strategies and tactics for international markets.

Our programme of study will provide you with the opportunity to combine theory and practice of business, marketing, management and business environment sustainability.

You’ll be taught by our team of knowledgeable academics in the inspiring and innovative surroundings of our Epsom campus.

Working alongside fellow students at our Business School as well as those studying subjects across our creative portfolio, you’ll be able to acquire the marketing knowledge and skills that employers value.

You’ll complete your degree with the confidence to begin your career in any of the main marketing-related professions and the wider society in which they operate.

Length of study:

Three years full-time

Campus:

UCA Epsom

Start month:

September

View term dates

Entry year(s):

2018, 2019

Entry requirements:

112 UCAS tariff points

click here for full details

UCAS code:

N500

UCAS institution code:

C93

UCAS campus code:

E

Next event

03 Nov 2018 UCA Open Day

Pre-degree & Undergraduate

Course details

  • Year 1

    In the first year, you'll be introduced to the University and the workshops and facilities available to you. On the course you’ll learn skills that will give you a solid foundation from which to explore your areas of specialist activity.

    Marketing Fundamentals
    The unit introduces you to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, the unit introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives.

    Introduction to Finance and Accounting
    In this unit you will learn basic understanding of accounting terms and concepts, and we will provide you with knowledge and skills in understanding the recording, processing and reporting of business transactions and events. It is structured to familiarise you with the accounting process as an information system of business, and enhance you to apply the principles and processes to the preparation and presentation of accounting information.

    Project and Operations Management
    This unit introduces you to project and operations management. You will investigate the intricacies of managing operation processes and projects and its impact on shaping the competitive strategy of an organisation. Moreover, the unit introduces you to the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. You will be able to learn the skills and tools of project management with a practical, hands-on approach.

    Management and Organisation Behaviour
    This unit introduces you to the concepts, theories and models utilised in management and organisation studies, providing the basis for further study within the course. Specifically, the unit is designed to offer you the opportunity to develop and gain management skills and knowledge about yourself, about others and about organisations.

    Enterprise Project
    In this unit you will learn the process of launching and building a new venture and research the relationships between this and entrepreneurship. You will be expected to explore a range of case studies, and identify and evaluate to what extent success of entrepreneurs could be based on their traits, styles and behaviours. With this knowledge you will apply business innovation as well as how to create value in firms, through new product or services, technologies, business concepts, transaction mechanisms, distribution channels, etc.

  • Year 2

    The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete a professional work placement.

    E-Business and E-Marketing (Digital Business & Marketing)
    Throughout this unit you will have the opportunity to develop conceptual knowledge needed to develop your understanding of eBusiness and eMarketing strategies. The unit explores a diverse range of activities that comprise digital business and digital marketing strategy management to enable you to appreciate the major differences between traditional and digital business and marketing activities at a strategic level.

    Entrepreneurship and Creativity
    This unit provides an overall insight into entrepreneurship and the creative approaches to the study of entrepreneurship. You will investigate the factors, which underpin successful entrepreneurship activities for small and medium sized organisations. You will also explore issues related to individuals and enterprise entrepreneurial mint-set, as well as small and family businesses.

    Professional Practice and Business Placement
    The aim of this unit is to provide you with marketing acumen and practical skills in becoming a business and management professional. Ideally, you will have the opportunity to conduct an internship in a business organisation, or you will be participating in a set project which will enable you to achieve your learning objectives and outcomes.

    Global Marketing
    Building on your knowledge of Marketing Fundamentals from year 1, this unit provides detailed understanding of global business environment for you, as an international marketing manager to make complex marketing decisions. Moreover, it will explore details of the international marketing planning process, so you will be provided with knowledge and understanding required to produce a feasible and viable international marketing plan, which often is a strategic activity for any business operating in an international context. In addition, you will also be able to demonstrate and develop skills in conducting secondary research and use evidence to justify your strategic marketing decisions to construct your own global marketing plan.

  • Year 3

    The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final business project.

    Marketing Strategy and Planning
    You will gain fundamental understanding of marketing concepts and your insights gained in differentiating the role of marketing manager in domestic and international marketing decision making (Global Marketing), as well as the practical knowledge and skills of marketing process.

    Market Research
    This unit will equip you with the practical skills needed to undertake effective research and analysis, which will contribute to your final Integrated Marketing Project. Using a range of research methodologies, you will be able to review case studies, identify trends, market research and varying contexts in which market research can support marketing decisions.

    Enterprise Sustainability and Business Ethics
    Ethical behaviour and corporate social responsibility can bring significant benefits to a business and as sustainability now forms part of the everyday consciousness of the consumer its presence will be permanent. We will present you with the concept of business ethics and develop your abilities to examine its relevance when considering business objectives and responsibilities.

    Integrated Marketing Project
    This unit aims to demonstrate your knowledge and understanding developed from previous business and marketing units, and your ability to integrate and apply academic and practical knowledge at a strategic level, often valued by business consultancy organisations and employers. This is a negotiated project, which can either evolve from your experience working in an organisation, or can be delivered as a marketing plan or a marketing consultancy project.

  • Fees

    Find out all about the fees for studying with us, as well as the grants, loans and other financial support you may be entitled to:

Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.

Facilities

Business facilities include: dedicated studios and study areas. Campus digital media suites equipped with Macs and PCs, programmed with specialist software such as Illustrator, Photoshop, InDesign, Dreamweaver and After Effects. Modern library with a wealth of books, journals, special collections and online resources.

Course leader

Course connections

On this course, you'll be exposed to a world of opportunities

  • Careers

    Our BA Marketing course will enable you to pursue a range of careers including: 

    • Marketing Executive
    • Advertising Agent
    • Market Researcher
    • Events Management
    • Social Media Officer
    • Brand Manager
    • Postgraduate Study.
  • Further study

    Your training on this course will prepare you for a wide range of postgraduate courses. We offer postgraduate opportunities in our Business School and we will help you find the correct course for you and support you in your application should further study be for you.

    Find out more about UCA's Business School

How to apply - 2018 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

How to apply - 2019 entry

I am a UK or EU citizen ...

I am not a UK or EU citizen ...

More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma
  • Merit at UAL Extended Diploma
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements


Your portfolio

This course doesn’t require a portfolio. We may invite you for an Applicant Day and interview so you can visit us, meet the course team and other applicants, and take a tour of all our facilities. Students from diverse educational backgrounds are encouraged to apply.

Get in touch