Fashion Media & Promotion | Four Years

BA (Hons) - UCA Rochester - 2020

This first year of this four-year course includes a preparatory
 year (Year 0) that will provide a focused introduction to Fashion Media & Promotion and, on successful completion, will secure you a place on the BA (Hons) Fashion Media & Promotion degree without further application or interview. 

We welcome dynamic, bold thinkers committed to understanding the fast-paced, ever-changing fashion industry. Our Fashion Promotion & Imaging course combines essential practical and experiential skills to launch you into your creative career.

The syllabus reflects this vibrant sector through a selection of pathway choices, allowing the course to be tailored around your personal strengths and interests.

It covers subject areas such as fashion styling, film and photography, event design and curation, creative writing for digital and print platforms, and market-related social strategies to promote brands through innovative concepts and solutions.

You’ll learn about the practice of fashion promotion and image creation in a wider cultural context – the skills we teach are transferable and fit into many different areas of the industry.

Fashion Media & Promotion at our Rochester campus gives you the professional and intellectual versatility, contacts and know-how to succeed in the exciting multi-billion pound, global fashion promotion and media industries.

The broad course curriculum on our BA (Hons) Fashion Media & Promotion course will help you to develop a deep understanding of how fashion brands work, and how to promote them through all forms of media including photography, film making, online platforms, publications, digital marketing, public relations and social media.

Working with leading fashion media and retail companies on live projects is an essential element of the course, and you’ll also have the chance to join study visits to major international fashion capitals.

In the second year, you can start to map your own specialist pathway by going on a work placement, or taking the option of studying abroad at one of our overseas partner universities.

In your final year, you’ll tailor your projects to areas that interest you the most and best support your career aspirations. You’ll also get the opportunity to exhibit your final year work to dozens of potential employers at our London Degree Show and at Graduate Fashion Week. 

By the end of the course, you’ll be a commercially aware, innovative storyteller with a confident knowledge of the fashion industry, a wealth of contacts and the professional skills required by today’s fashion promotion and media industries.

Length of study:

Four years (Year 0 + three-year degree) full-time


UCA Rochester

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Entry requirements:

64 UCAS tariff points

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Course details

  • Year 0

    This four-year course includes a preparatory year (Year 0) that will provide a focused introduction to Fashion Media & Promotion and, on successful completion, will secure you a place on the BA (Hons) Fashion Media & Promotion degree without further application or interview. 

    Introduction to The Fashion Industry
    You'll develop key research and exploration skills, which link to the Year 0 philosophy of encouraging you to look at who you are and what your interests are. Through your explorations in studying other people and their roles, you'll be inspired to develop deeper interests.

    Introduction to Visual Communication
    The theme of this unit is 'making the everyday iconic'. This will be achieved through creating a photoshoot by choosing objects, and then gathering memories and undertaking interviews with different generations of people. Creating a narrative for the shoot, inspired by the curiosity of what's behind the object, will focus the research into the object's history.

    Introduction to Written Communication
    This unit emphasises the fun/play and creative aspects of writing in order to build self-confidence in your writing skills. Creative writing techniques will be used to help you explore your imagination and seek new ways of observing colour around you in your personal world and the world of fashion.

    Introduction to Promotional Communication
    This last unit brings together a number of strands, which will enable you to promote your skills to a wider audience.

  • Year 1

    You'll develop the research skills to understand fashion communication in Year 1, while experimenting with creating fashion imagery in our photographic studio. 

    Brands: Past, Present & Future
    This unit investigates fashion brands: past, present and future and how they are represented through various written, visual and promotional outcomes. It is supported by historical and theoretical lectures, seminars and workshops, which explore key developments of promotional communication practices in the fashion industry. This will demonstrate and question what can be developed from the past, by analysing the fashion industry within a historical and cultural context.

    Fashion Styling & Identity
    The content of this unit will extend your knowledge of creative fashion styling, and fashioned identity and image creation, from a theoretical and practical perspective.  You will research and analyse a more diverse range of sources and interpret your findings within a wider range of creative outcomes.   

    Fashion Media & Publishing
    The content of this unit will introduce you to different forms of creative writing and publishing. The unit is designed to cover the widest possible options of fashion journalism and writing across a variety of media platforms, and targeted to specific audiences. You will be encouraged to explore different written communication methods within the context of fashion - from creative to journalistic, and critical to opinion-led.

    At the end of your first academic year, you will produce a portfolio. The portfolio will allow you to reflect, review, update and present all your unit outcomes in one place to demonstrate your knowledge/understanding, technical and professional skills as a fashion media and promotion innovator.

  • Year 2

    Your third year (Year 2) builds on your skills, refining creative confidence and technical knowledge. Your professional development is consolidated in an industry placement (or overseas exchange) and a self reflective skill-audit, culminating in your creative portfolio. 

    Fashion Film & Marketing
    This unit is about applying your understanding of, and responses to, the market of fashion and fashion promotion in motion; film, digital or performance. The balance of usage between still and moving image in the promotion of fashion has never been more important. The behind-the-scenes interviews, the red-carpet sound-bite, the documentary, the as-seen-on or the advert, offer opportunities to go beyond the static.

    Digital Media & Branding
    This unit focuses on research, analysis and developing deep understanding of the market, applying this understanding to branding and creative solutions and, finally, to communicate your ideas to a client. Imagine you were applying for the role of creative director at the brand of your dreams (this could be the same brand as Fashion Film & Marketing unit). Who is your client (your chosen brand), where are they located, what is their signature/USP? Who do they appeal to, and how?

    This unit is about gaining direct, insider understanding of the marketplace and your role within it. The unit will begin to prepare you for entry into industry and focuses on the practices and principles of the creative industries surrounding fashion media & promotion. It will introduce you to professional environments through consideration of expectations regarding internships, your rights as a worker, confidence building, ethical concerns and how to academically frame your placement in relation to your future goals. 

    Study Abroad (optional)
    This optional unit is designed to broaden your educational experience and deepen your understanding of cultural diversity. It will enable you to study within a different cultural context and gain fresh perspectives. Recent exchange partners for this option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).

  • Year 3

    In your final year, you'll synthesise and utilise all of your learning from your previous academic years, by applying your skills to work on a live client project brief, followed by your own final specialist project. The communication and presentation of your work will form the bridge to the outside world and the business of fashion media and promotion.

    Innovation for Industry
    In this unit, we will introduce you to a client who will set a research question that is relevant to current industry practice. Using the research question as a starting point, you will take a broader view of what you determine to be the definition of innovation in response to the client brief. The final outcome will develop through in-depth knowledge and understanding of all areas in which fashion media & promotion operate.

    Creative Direction for the Fashion Industry
    For the Creative Direction for the Fashion Industry unit you are expected to create a substantial final project that focuses on your area of professional interest and showcases your specialist skills. This work may take a variety of forms (such as: a body of editorial work within a publication; a series of films; an exploration of digital media platforms; photography, product development, packaging, ethical or culturally specific narratives, virtual reality, retail or an installation concept; or a combination of some, or all, of these).

    Option 1: Dissertation
    This consists of a substantial period of sustained, individually negotiated research on a subject likely to be related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument. 

    Option 2: Research Theory and Practice
    This unit offers you the opportunity to study, in-depth, a topic that deeply interests you. It is anticipated that the research topic will support your development as a fashion media & promotion practitioner and/or broaden your understanding of the wider industry. This will be achieved by absorbing concepts and literature that already exists, but you will also add to this through primary research, which can take many forms. Developing your ideas and finding an angle and an argument allows you to potentially add to the knowledge or discussion of this topic.

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2020 entry are:

    • UK and EU students - £9,250 
    • International students - £16,250 (standard fee)
    • International students - £15,600 (full early payment fee)

    Additional course costs
    In addition to the tuition fees please see the additional course costs, these are still to be finalised for 2020 entry but as a guide please see the additional course costs for 2019 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.


Facilities for this course include: dedicated digital media suite with Macs loaded with design software; studio spaces used for teaching, group projects and styling workshops and photographic studios for fashion, lifestyle, editorial and still life shoots.

Programme Director

What our students say

Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.

    Our industry connections include:

    Fashion brands 

    • Burberry
    • Ralph Lauren
    • Jimmy Choo
    • Net-a-Porter
    • Topshop
    • Radley
    • Free People
    • River Island
    • ASOS.

    Fashion media

    • Tank
    • Vogue
    • Elle
    • iD
    • Another Magazine
    • ShowStudio
    • Betty
    • Cosmopolitan.

    Fashion PR agencies

    • Modus
    • Lamb to Slaughter
    • Sane
    • Impulse
    • Surgery
    • Doll
    • Exposure
    • Tea & Cake PR
    • Nikki Rowntree PR.

    Other fashion and retail companies

    • WGSN
    • Shaftesbury PLC
    • Camden Tech Holdings.

    Our visiting professionals and publications include:

    • WGSN
    • PYMCA (Photographic Youth Music Culture)
    • Global Visual Director, Topshop
    • Tim Whitmore
    • Karen Millen
    • Lulu Guinness
    • Mulberry
    • Susie Lau
    • VB Victoria Beckham
    • Wallpaper magazine
    • Wonderland magazine
    • FAULT magazine.
  • Careers

    Nine out of ten graduates from this course are in employment or further study within six months of graduation, working in areas as diverse as: 

    • Styling
    • Public relations
    • Marketing
    • Digital marketing
    • Copywriting.

    Recent graduates’ positions demonstrate a dazzling array of career opportunities, such as:

    • Social media manager
    • PR coordinator
    • Digital account executive
    • Digital marketing assistant
    • Marketing assistant
    • Junior account executive
    • Communications coordinator
    • Communications assistant
    • Marketing communications manager
    • Fashion assistant
    • Online coordinator.

    In addition, a number of graduates have created their own career and business opportunities through freelance editorial styling, journalism, and boutique PR and marketing.

    A number of our graduates have gone on to secure the following roles, to name a few:

    • Brand manager at TOPSHOP/TOPMAN
    • Online marketing coordinator at French Connection
    • Press officer at River Island
    • Freelance copywriter
    • Fashion PR coordinator at House of Fraser
    • Press officer at The Dune Group
    • Key account coordinator for the UK & Ireland at Kipling
    • Showroom assistant at Burberry
    • Brand copywriter at New Look
    • Event organiser at Bettina Scarlett Presents
    • Founder and editor at MODEICA
    • Associate consultant at Mackenzie Jones
    • Freelance fashion assistant at Marie Claire
    • Online fashion contributor at Notion Magazine
    • Freelance writer at Adorn Insight
    • Fashion assistant at Hunter Gather
    • Designer at Beach Carlota
    • Press assistant at Impulse (PR)
    • Press samples assistant at Burberry
    • Trend analyst intern at EDITD
    • PR executive at Modus (PR).
  • Further study

    You may also like to consider further study at postgraduate level.


UK/EU applications

Apply for full-time study - starting September 2019:

Apply for part-time study - starting September 2019:

Apply for full-time study - starting September 2020:

Apply for part-time study - starting September 2020:

International applications

If you are applying for more than one course in the UK please apply via UCAS, to apply direct to UCA please use the links below:

Apply for full-time study - Year 1 - starting September 2020:

Apply for full-time study - Year 2 - starting September 2020:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting January 2020:

Apply for this course and other courses in the UK - full-time study - starting September 2019:

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa

If you have another category of visa please contact us: to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or

When to apply:

The UCAS application deadline is 15 January. If you are applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

For more information visit our how to apply pages

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 64 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Pass at UAL Extended Diploma
  • 64 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 24 points from the International Baccalaureate, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the UCA International College

Learn more about the UCA International College

Your portfolio

You will be invited to attend an Applicant Day which will include an interview. No formal portfolio is required for this course, however, if you wish to bring work for discussion at your interview you are welcome to do so. This will also give you the opportunity to visit us, meet the course team and see the facilities. This is a creative course, but you don't need visual arts or design qualifications to apply. Our students have previously studied a variety of subjects, but all share a love of fashion and a desire to be a part of the fashion industry. We look for creativity and problem-solving skills that demonstrate potential for promoting fashion, together with a commitment to, and interest in, the fashion industry.

More portfolio advice

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