Fashion Media & Promotion | Four Years

BA (Hons) - UCA Rochester - 2019, 2020

This first year of this four-year course includes a preparatory
 year (Year 0) that will provide a focused introduction to Fashion Media & Promotion and, on successful completion, will secure you a place on the BA (Hons) Fashion Media & Promotion degree without further application or interview. 

We welcome dynamic, bold thinkers committed to understanding the fast-paced, ever-changing fashion industry. Our Fashion Promotion & Imaging course combines essential practical and experiential skills to launch you into your creative career.

The syllabus reflects this vibrant sector through a selection of pathway choices, allowing the course to be tailored around your personal strengths and interests.

It covers subject areas such as fashion styling, film and photography, event design and curation, creative writing for digital and print platforms, and market-related social strategies to promote brands through innovative concepts and solutions.

You’ll learn about the practice of fashion promotion and image creation in a wider cultural context – the skills we teach are transferable and fit into many different areas of the industry.

Fashion Media & Promotion at our Rochester campus gives you the professional and intellectual versatility, contacts and know-how to succeed in the exciting multi-billion pound, global fashion promotion and media industries.

The broad course curriculum on our BA (Hons) Fashion Media & Promotion course will help you to develop a deep understanding of how fashion brands work, and how to promote them through all forms of media including photography, film making, online platforms, publications, digital marketing, public relations and social media.

Working with leading fashion media and retail companies on live projects is an essential element of the course, and you’ll also have the chance to join study visits to major international fashion capitals.

In the second year, you can start to map your own specialist pathway by going on a work placement, or taking the option of studying abroad at one of our overseas partner universities.

In your final year, you’ll tailor your projects to areas that interest you the most and best support your career aspirations. You’ll also get the opportunity to exhibit your final year work to dozens of potential employers at our London Degree Show and at Graduate Fashion Week. 

By the end of the course, you’ll be a commercially aware, innovative storyteller with a confident knowledge of the fashion industry, a wealth of contacts and the professional skills required by today’s fashion promotion and media industries.

Length of study:

Four years (Year 0 + three-year degree) full-time


UCA Rochester

Start month:


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Entry year(s):

2019, 2020

Entry requirements:

64 UCAS tariff points

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UCA Open Day Pre-degree & Undergraduate

Saturday 15 June, 2019

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Course details

  • Year 0

    This four-year course includes a preparatory year (Year 0) that will provide a focused introduction to Fashion Media & Promotion and, on successful completion, will secure you a place on the BA (Hons) Fashion Media & Promotion degree without further application or interview. 

    Introduction to The Fashion Industry
    You'll develop key research and exploration skills, which link to the Year 0 philosophy of encouraging you to look at who you are and what your interests are. Through your explorations in studying other people and their roles, you'll be inspired to develop deeper interests.

    Introduction to Visual Communication
    The theme of this unit is 'making the everyday iconic'. This will be achieved through creating a photoshoot by choosing objects, and then gathering memories and undertaking interviews with different generations of people. Creating a narrative for the shoot, inspired by the curiosity of what's behind the object, will focus the research into the object's history.

    Introduction to Written Communication
    You'll create a folio of writings, using colour as a key theme. This unit emphasises the fun/play aspect of writing in order to build self-confidence in your writing skills.

    Introduction to Promotional Communication
    This last unit brings together a number of strands, which will enable you to promote your skills to a wider audience. There are two elements to this unit: collaborative project/social media; and portfolio and personal development planning.

  • Year 1

    You'll develop the research skills to understand fashion communication in Year 1, while experimenting with creating fashion imagery in our photographic studio. 

    Style Past, Present and Future
    Explores the importance of research - both historical and contemporary - within fashion promotional communication.

    Styling Identity
    You'll extend your knowledge of creative fashion styling, identity and image creation practice from a theoretical and practical perspective.

    Fashion Publications
    You'll be introduced to different forms of writing and image making for specific publications. The knowledge and understanding of fashion writing styles, image styles and specific fashion vocabulary will underpin the development of your voice and creative expression in image making.

    My Showcase
    There are two elements to this unit: portfolio and personal development planning. Portfolio: you'll learn how to edit your best work and curate all your visual, written and promotional unit outcomes into an online portfolio format (or any other innovative format). Personal development planning: helps you to evaluate, record and articulate your academic, career and personal achievements.

  • Year 2

    Your third year (Year 2) builds on your skills, refining creative confidence and technical knowledge. Your professional development is consolidated in an industry placement (or overseas exchange) and a self reflective skill-audit, culminating in your creative portfolio. 

    Fashion PR and Social Media
    You'll examine how PR supports the promotion of fashion, focusing on media relations, events, sponsorships, celebrity endorsements and partnerships. You'll study the critical components of PR, and will learn how fashion brands use PR in the earned, shared, owned and paid media environments to tell stories that produce commercially valuable outcomes.

    Fashion Film
    Examines how the use of moving image affects both the promotion and consumption of fashion through critical thinking and creative practice. This unit will challenge you both creatively and intellectually; it'll enable you to build concepts for fashion films, to learn the technical and professional skills necessary to realise those concepts and to successfully promote fashion through moving image.

    Industry Awareness
    You'll undertake either a period of work placement or an industry analysis. Recent work placement destinations have included Mulberry, Ralph Lauren, Burberry, Urban Outfitters, i-D magazine, Elle magazine, Vice magazine and many more. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile.

    Study Abroad (optional)
    This study abroad option offers you the opportunity to undertake study at a partner institution, in order to experience a different cultural environment. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile. Recent exchange partners for this option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).

  • Year 3

    In your final year, you'll synthesise and utilise all of your learning from your previous academic years, by applying your skills to work on a live client project brief, followed by your own final specialist project. The communication and presentation of your work will form the bridge to the outside world and the business of fashion media and promotion.

    Innovation for Industry
    Develops specialist knowledge of fashion promotion research and development processes through the creation of an innovative product, service or concept, which can relate to a specific brand/s, retail space, or environment.

    Final Major Project
    The course concludes with the final major project unit which provides you with an opportunity to consolidate a systematic body of knowledge, utilising specialist skills gained across all promotional activities.

    Option 1: Dissertation
    This consists of a substantial period of sustained, individually negotiated research on a subject likely to be related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument. 

    Option 2: Research Theory and Practice
    This unit comprises of two elements, which represent the theory and practice of communicating research. Research is gathered, collated, synthesised and analysed and then an article/essay is written which crystallises the findings through the presentation of an argument or debate into a topic. This is written as if for a specific publication, the suitability of which is part of the research undertaking.

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees

    The course fees per year for 2019 entry are:

    • UK and EU students - £9,250 
    • International students - £15,500 (standard fee)
    • International students - £14,800 (full early payment fee)

    The fees for 2020 entry have not been confirmed but will be listed here as soon as possible.

    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.



Facilities for this course include: dedicated digital media suite with Macs loaded with design software; studio spaces used for teaching, group projects and styling workshops and photographic studios for fashion, lifestyle, editorial and still life shoots.

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Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.

    Our industry connections include:

    Fashion brands 

    • Burberry
    • Ralph Lauren
    • Jimmy Choo
    • Net-a-Porter
    • Topshop
    • Radley
    • Free People
    • River Island
    • ASOS.

    Fashion media

    • Tank
    • Vogue
    • Elle
    • iD
    • Another Magazine
    • ShowStudio
    • Betty
    • Cosmopolitan.

    Fashion PR agencies

    • Modus
    • Lamb to Slaughter
    • Sane
    • Impulse
    • Surgery
    • Doll
    • Exposure
    • Tea & Cake PR
    • Nikki Rowntree PR.

    Other fashion and retail companies

    • WGSN
    • Shaftesbury PLC
    • Camden Tech Holdings.

    Our visiting professionals and publications include:

    • WGSN
    • PYMCA (Photographic Youth Music Culture)
    • Global Visual Director, Topshop
    • Tim Whitmore
    • Karen Millen
    • Lulu Guinness
    • Mulberry
    • Susie Lau
    • VB Victoria Beckham
    • Wallpaper magazine
    • Wonderland magazine
    • FAULT magazine.
  • Careers

    Nine out of ten graduates from this course are in employment or further study within six months of graduation, working in areas as diverse as: 

    • Styling
    • Public relations
    • Marketing
    • Digital marketing
    • Copywriting.

    Recent graduates’ positions demonstrate a dazzling array of career opportunities, such as:

    • Social media manager
    • PR coordinator
    • Digital account executive
    • Digital marketing assistant
    • Marketing assistant
    • Junior account executive
    • Communications coordinator
    • Communications assistant
    • Marketing communications manager
    • Fashion assistant
    • Online coordinator.

    In addition, a number of graduates have created their own career and business opportunities through freelance editorial styling, journalism, and boutique PR and marketing.

    A number of our graduates have gone on to secure the following roles, to name a few:

    • Brand manager at TOPSHOP/TOPMAN
    • Online marketing coordinator at French Connection
    • Press officer at River Island
    • Freelance copywriter
    • Fashion PR coordinator at House of Fraser
    • Press officer at The Dune Group
    • Key account coordinator for the UK & Ireland at Kipling
    • Showroom assistant at Burberry
    • Brand copywriter at New Look
    • Event organiser at Bettina Scarlett Presents
    • Founder and editor at MODEICA
    • Associate consultant at Mackenzie Jones
    • Freelance fashion assistant at Marie Claire
    • Online fashion contributor at Notion Magazine
    • Freelance writer at Adorn Insight
    • Fashion assistant at Hunter Gather
    • Designer at Beach Carlota
    • Press assistant at Impulse (PR)
    • Press samples assistant at Burberry
    • Trend analyst intern at EDITD
    • PR executive at Modus (PR).
  • Further study

    You may also like to consider further study at postgraduate level.


How to apply - 2019 entry

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How to apply - 2020 entry

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When to apply:

We are still accepting applications for 2019 entry via UCAS - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

More information:

Go to our how to apply pages

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 64 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Pass, Pass at BTEC Extended Diploma
  • Pass at UAL Extended Diploma
  • 64 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 24 points from the International Baccalaureate, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Your portfolio

You will be invited to attend an Applicant Day which will include an interview. No formal portfolio is required for this course, however, if you wish to bring work for discussion at your interview you are welcome to do so. This will also give you the opportunity to visit us, meet the course team and see the facilities. This is a creative course, but you don't need visual arts or design qualifications to apply. Our students have previously studied a variety of subjects, but all share a love of fashion and a desire to be a part of the fashion industry. We look for creativity and problem-solving skills that demonstrate potential for promoting fashion, together with a commitment to, and interest in, the fashion industry.

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