This four-year course includes a preparatory year (Year 0) that will provide a focused introduction to Fashion Media & Promotion and, on successful completion, will secure you a place on the BA (Hons) Fashion Media & Promotion degree without further application or interview.
Introduction to The Fashion Industry
You'll develop key research and exploration skills, which link to the Year 0 philosophy of encouraging you to look at who you are and what your interests are. Through your explorations in studying other people and their roles, you'll be inspired to develop deeper interests.
Introduction to Visual Communication
The theme of this unit is 'making the everyday iconic'. This will be achieved through creating a photoshoot by choosing objects, and then gathering memories and undertaking interviews with different generations of people. Creating a narrative for the shoot, inspired by the curiosity of what's behind the object, will focus the research into the object's history.
Introduction to Written Communication
This unit emphasises the fun/play and creative aspects of writing in order to build self-confidence in your writing skills. Creative writing techniques will be used to help you explore your imagination and seek new ways of observing colour around you in your personal world and the world of fashion.
Introduction to Promotional Communication
This last unit brings together a number of strands, which will enable you to promote your skills to a wider audience.
You'll develop the research skills to understand fashion communication in Year 1, while experimenting with creating fashion imagery in our photographic studio.
Brands: Past, Present & Future
This unit investigates fashion brands: past, present and future and how they are represented through various written, visual and promotional outcomes. It is supported by historical and theoretical lectures, seminars and workshops, which explore key developments of promotional communication practices in the fashion industry. This will demonstrate and question what can be developed from the past, by analysing the fashion industry within a historical and cultural context.
Fashion Styling & Identity
The content of this unit will extend your knowledge of creative fashion styling, and fashioned identity and image creation, from a theoretical and practical perspective. You will research and analyse a more diverse range of sources and interpret your findings within a wider range of creative outcomes.
Fashion Media & Publishing
The content of this unit will introduce you to different forms of creative writing and publishing. The unit is designed to cover the widest possible options of fashion journalism and writing across a variety of media platforms, and targeted to specific audiences. You will be encouraged to explore different written communication methods within the context of fashion - from creative to journalistic, and critical to opinion-led.
At the end of your first academic year, you will produce a portfolio. The portfolio will allow you to reflect, review, update and present all your unit outcomes in one place to demonstrate your knowledge/understanding, technical and professional skills as a fashion media and promotion innovator.
Your third year (Year 2) builds on your skills, refining creative confidence and technical knowledge. Your professional development is consolidated in an industry placement (or overseas exchange) and a self reflective skill-audit, culminating in your creative portfolio.
Fashion Film & Marketing
This unit is about applying your understanding of, and responses to, the market of fashion and fashion promotion in motion; film, digital or performance. The balance of usage between still and moving image in the promotion of fashion has never been more important. The behind-the-scenes interviews, the red-carpet sound-bite, the documentary, the as-seen-on or the advert, offer opportunities to go beyond the static.
Digital Media & Branding
This unit focuses on research, analysis and developing deep understanding of the market, applying this understanding to branding and creative solutions and, finally, to communicate your ideas to a client. Imagine you were applying for the role of creative director at the brand of your dreams (this could be the same brand as Fashion Film & Marketing unit). Who is your client (your chosen brand), where are they located, what is their signature/USP? Who do they appeal to, and how?
This unit is about gaining direct, insider understanding of the marketplace and your role within it. The unit will begin to prepare you for entry into industry and focuses on the practices and principles of the creative industries surrounding fashion media & promotion. It will introduce you to professional environments through consideration of expectations regarding internships, your rights as a worker, confidence building, ethical concerns and how to academically frame your placement in relation to your future goals.
Study Abroad (optional)
This optional unit is designed to broaden your educational experience and deepen your understanding of cultural diversity. It will enable you to study within a different cultural context and gain fresh perspectives. Recent exchange partners for this option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).
In your final year, you'll synthesise and utilise all of your learning from your previous academic years, by applying your skills to work on a live client project brief, followed by your own final specialist project. The communication and presentation of your work will form the bridge to the outside world and the business of fashion media and promotion.
Innovation for Industry
In this unit, we will introduce you to a client who will set a research question that is relevant to current industry practice. Using the research question as a starting point, you will take a broader view of what you determine to be the definition of innovation in response to the client brief. The final outcome will develop through in-depth knowledge and understanding of all areas in which fashion media & promotion operate.
Creative Direction for the Fashion Industry
For the Creative Direction for the Fashion Industry unit you are expected to create a substantial final project that focuses on your area of professional interest and showcases your specialist skills. This work may take a variety of forms (such as: a body of editorial work within a publication; a series of films; an exploration of digital media platforms; photography, product development, packaging, ethical or culturally specific narratives, virtual reality, retail or an installation concept; or a combination of some, or all, of these).
Option 1: Dissertation
This consists of a substantial period of sustained, individually negotiated research on a subject likely to be related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
Option 2: Research Theory and Practice
This unit offers you the opportunity to study, in-depth, a topic that deeply interests you. It is anticipated that the research topic will support your development as a fashion media & promotion practitioner and/or broaden your understanding of the wider industry. This will be achieved by absorbing concepts and literature that already exists, but you will also add to this through primary research, which can take many forms. Developing your ideas and finding an angle and an argument allows you to potentially add to the knowledge or discussion of this topic.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
Fees and additional course costs
The course fees per year for 2020 entry are:
- UK and EU students - £9,250
- International students - £16,250 (standard fee)
- International students - £15,600 (full early payment fee)
Additional course costs
In addition to the tuition fees please see the additional course costs, these are still to be finalised for 2020 entry but as a guide please see the additional course costs for 2019 entry.
Find out more about our course fees and any financial support you may be entitled to:
These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.
Our industry connections include:
- Ralph Lauren
- Jimmy Choo
- Free People
- River Island
- Another Magazine
Fashion PR agencies
- Lamb to Slaughter
- Tea & Cake PR
- Nikki Rowntree PR.
Other fashion and retail companies
- Shaftesbury PLC
- Camden Tech Holdings.
Our visiting professionals and publications include:
- PYMCA (Photographic Youth Music Culture)
- Global Visual Director, Topshop
- Tim Whitmore
- Karen Millen
- Lulu Guinness
- Susie Lau
- VB Victoria Beckham
- Wallpaper magazine
- Wonderland magazine
- FAULT magazine.