This four-year course includes a preparatory year (Year 0) that will provide a focused introduction to Fashion Media & Promotion and, on successful completion, will secure you a place on the BA (Hons) Fashion Media & Promotion degree without further application or interview.
Introduction to The Fashion Industry
You'll develop key research and exploration skills, which link to the Year 0 philosophy of encouraging you to look at who you are and what your interests are. Through your explorations in studying other people and their roles, you'll be inspired to develop deeper interests.
Introduction to Visual Communication
The theme of this unit is 'making the everyday iconic'. This will be achieved through creating a photoshoot by choosing objects, and then gathering memories and undertaking interviews with different generations of people. Creating a narrative for the shoot, inspired by the curiosity of what's behind the object, will focus the research into the object's history.
Introduction to Written Communication
You'll create a folio of writings, using colour as a key theme. This unit emphasises the fun/play aspect of writing in order to build self-confidence in your writing skills.
Introduction to Promotional Communication
This last unit brings together a number of strands, which will enable you to promote your skills to a wider audience. There are two elements to this unit: collaborative project/social media; and portfolio and personal development planning.
You'll develop the research skills to understand fashion communication in Year 1, while experimenting with creating fashion imagery in our photographic studio.
Style Past, Present and Future
Explores the importance of research - both historical and contemporary - within fashion promotional communication.
You'll extend your knowledge of creative fashion styling, identity and image creation practice from a theoretical and practical perspective.
You'll be introduced to different forms of writing and image making for specific publications. The knowledge and understanding of fashion writing styles, image styles and specific fashion vocabulary will underpin the development of your voice and creative expression in image making.
There are two elements to this unit: portfolio and personal development planning. Portfolio: you'll learn how to edit your best work and curate all your visual, written and promotional unit outcomes into an online portfolio format (or any other innovative format). Personal development planning: helps you to evaluate, record and articulate your academic, career and personal achievements.
Your third year (Year 2) builds on your skills, refining creative confidence and technical knowledge. Your professional development is consolidated in an industry placement (or overseas exchange) and a self reflective skill-audit, culminating in your creative portfolio.
Fashion PR and Social Media
You'll examine how PR supports the promotion of fashion, focusing on media relations, events, sponsorships, celebrity endorsements and partnerships. You'll study the critical components of PR, and will learn how fashion brands use PR in the earned, shared, owned and paid media environments to tell stories that produce commercially valuable outcomes.
Examines how the use of moving image affects both the promotion and consumption of fashion through critical thinking and creative practice. This unit will challenge you both creatively and intellectually; it'll enable you to build concepts for fashion films, to learn the technical and professional skills necessary to realise those concepts and to successfully promote fashion through moving image.
You'll undertake either a period of work placement or an industry analysis. Recent work placement destinations have included Mulberry, Ralph Lauren, Burberry, Urban Outfitters, i-D magazine, Elle magazine, Vice magazine and many more. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile.
Study Abroad (optional)
This study abroad option offers you the opportunity to undertake study at a partner institution, in order to experience a different cultural environment. During this unit, you'll also work on a portfolio of professional development planning, including your CV and LinkedIn profile. Recent exchange partners for this option have included the Amsterdam Fashion Institute (Netherlands), IED Milan (Italy) and UTS Sydney (Australia).
In your final year, you'll synthesise and utilise all of your learning from your previous academic years, by applying your skills to work on a live client project brief, followed by your own final specialist project. The communication and presentation of your work will form the bridge to the outside world and the business of fashion media and promotion.
Innovation for Industry
Develops specialist knowledge of fashion promotion research and development processes through the creation of an innovative product, service or concept, which can relate to a specific brand/s, retail space, or environment.
Final Major Project
The course concludes with the final major project unit which provides you with an opportunity to consolidate a systematic body of knowledge, utilising specialist skills gained across all promotional activities.
Option 1: Dissertation
This consists of a substantial period of sustained, individually negotiated research on a subject likely to be related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
Option 2: Research Theory and Practice
This unit comprises of two elements, which represent the theory and practice of communicating research. Research is gathered, collated, synthesised and analysed and then an article/essay is written which crystallises the findings through the presentation of an argument or debate into a topic. This is written as if for a specific publication, the suitability of which is part of the research undertaking.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
The course fees per year for 2019 entry are:
- UK and EU students - £9,250
- International students - £15,500 (standard fee)
- International students - £14,800 (full early payment fee)
The fees for 2020 entry have not been confirmed but will be listed here as soon as possible.
Find out more about our course fees and any financial support you may be entitled to:
These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.
Working with industry is embedded into all three years. It’s a course requirement for all students to complete extra-curricular work, which is presented at the end of each year in your portfolio. Live project briefs are a mandatory element in the units: my SHOWCASE, Industry Awareness, and Innovation for Industry. The final major project is the perfect place for live project work to support career plans.
Our industry connections include:
- Ralph Lauren
- Jimmy Choo
- Free People
- River Island
- Another Magazine
Fashion PR agencies
- Lamb to Slaughter
- Tea & Cake PR
- Nikki Rowntree PR.
Other fashion and retail companies
- Shaftesbury PLC
- Camden Tech Holdings.
Our visiting professionals and publications include:
- PYMCA (Photographic Youth Music Culture)
- Global Visual Director, Topshop
- Tim Whitmore
- Karen Millen
- Lulu Guinness
- Susie Lau
- VB Victoria Beckham
- Wallpaper magazine
- Wonderland magazine
- FAULT magazine.