In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.
Introduces you to the fundamental principles of fashion marketing, and demonstrates how marketing provides essential links between customer and the product. This unit provides an essential grounding in the fashion marketplace and underpins work throughout the whole of your course.
Fashion Branding and Promotion
This unit highlights fashion branding as the organisational framework that systematically manages customer-centric processes. Brand management involves the gathering of fashion market intelligence, utilisation of resources, and consistently delivers the brand promise and message directly to the consumer.
Fashion Buying and Merchandising
You'll gain a clear understanding of day-to-day roles within a buying office. And you'll develop an awareness of product management, merchandising and sourcing strategies that are aligned to the overall brand strategy.
This unit runs across the whole of Year 1. It introduces you to the fundamental principles of fashion management. And it provides you with the fundamentals of the fashion business alongside international and global markets.
The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.
Forecasting and Fashion Futures
This unit emphasises how fashion is driven by a constant need to predict future trends, across strategic industry sectors, including product development as well as retail and marketing. Trend forecasting provides colour material and style insights, yet conventional roles of the physical store and the high street are evolving and digital marketing is replacing more traditional approaches.
Visual Merchandising and Experiential Retailing
Introduces the role and theories of visual merchandising for fashion, from creative concept development to resolution and client presentation.
Professional Practice and Industry Placement
This unit is self-initiated and will involve you taking a legitimate industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience. Prior to going on placement you'll have the opportunity for self-diagnosis in respect of your interests, strengths, weaknesses and career ambitions. You'll participate in mock interviews, appreciate assertiveness and negotiation and complete your professional CV in preparation for your industry placement.
Study Abroad (optional)
This optional unit will allow you to spend a period of time in an overseas educational institution.
The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.
The emphasis of this unit is on thorough, investigative research into key areas of fashion management and marketing.
Trend Forecasting and Concept Development
This unit builds on the foundations from Forecasting and fashion futures. It involves an in-depth study of the macro marketing environment. You'll add to your study of the macro environment, an evaluation of consumer groups and tribes within a chosen market sector.
Strategic Implementation and Career Planning
You'll analyse and synthesise your research in order to produce a market report, a visual pack and finally present your project. Your project may be industry-linked or self-initiated, in line with your personal career aspirations within the fashion management industry.
This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:
Designed to produce highly employable graduates with a sound understanding of the fashion industry, our Fashion Management & Marketing degree gives students the chance to benefit from our extensive industry links and from events such as London Fashion Week. Our industry connections include:
- Hugo Boss
- Liberty of London
- ASOS Marketing
- Paul’s Boutique
- Margaret Howell
- Paul Smith.