Fashion Management & Marketing

BA (Hons) - UCA Epsom - 2019, 2020

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The fashion industry is dynamic, competitive and important to the growth and development of the global economy. It needs Fashion Management and Marketing graduates who can respond creatively and effectively to constantly evolving challenges and opportunities.

Our innovative, award-winning, BA (Hons) Fashion Management and Marketing course has strong industry links and moves in tandem with a fast-paced fashion world, providing you with up-to-date business and technical knowledge, transferable skills, and excellent employment prospects.

Promoting creative thinking in a commercial context, the course focuses on developing business acumen and strategic planning ability.

You’ll acquire skills in fashion buying, merchandising, forecasting, management strategy, PR and marketing, branding and international business.

You’ll develop communication skills through report writing, presentations and pitches, entering the fashion world from a creative business perspective.

Our graduates are highly employable and possess skills relevant to the industry. Fashion Management and Marketing graduates have progressed into careers across the industry, working for household names such as Topshop, Burberry and Harrods.

Length of study:

Three years full-time


UCA Epsom

Start month:


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Entry year(s):

2019, 2020

Entry requirements:

112 UCAS tariff points

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UCA Open Day Pre-degree & Undergraduate

Saturday 14 September, 2019

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Course details

  • Year 1

    In the first year, you'll be introduced to the fundamental principles of fashion marketing, creative business and management, as well as brand management and promotion, buying and merchandising. This broad and varied overview sets you up with all the tools and knowledge you need to progress into your second year. 

    Fashion Marketing
    Introduces you to the fundamental principles of fashion marketing, and demonstrates how marketing provides essential links between customer and the product. This unit provides an essential grounding in the fashion marketplace and underpins work throughout the whole of your course.

    Fashion Branding and Promotion
    This unit highlights fashion branding as the organisational framework that systematically manages customer-centric processes. Brand management involves the gathering of fashion market intelligence, utilisation of resources, and consistently delivers the brand promise and message directly to the consumer.

    Fashion Buying and Merchandising
    This unit looks at fashion buying and merchandising concentrating on theories and concepts and your influences on building a range. This unit will introduce the critical path allowing you to gain an understanding of the whole journey from concept to consumer. You'll gain a clear understanding of day-to-day roles within a buying office. And you'll develop an awareness of product management, merchandising and sourcing strategies that are aligned to the overall brand strategy.

    Fashion Management
    This unit introduces you to the fundamental principles of fashion management and fashion business through an international global lens. You'll identify with how the macro environment affects fashion marketing and consumer groups. You will be introduced to sustainable issues pertinent to the fashion industry. You'll be able to develop your own ideas about how brands develop future concepts relying on strategic business planning.

  • Year 2

    You'll focus on finding your own specialist way of working in your second year and you'll be encouraged and supported to start working more independently. Professional practices, visual merchandising and fashion forecasting are the focus for this creative and experiential year. You may also have the opportunity to complete an industry work placement, study abroad and join us on a trip to New York.

    Forecasting and Fashion Futures
    This unit emphasises how fashion is driven by a constant need to predict future trends, across strategic industry sectors, including product development as well as retail and marketing. Trend forecasting provides colour material and style insights, yet conventional roles of the physical store and the high street are evolving and digital marketing is replacing more traditional approaches.

    Visual Merchandising and Experiential Retailing
    Visual Merchandising involves the development of significant selling concepts which impact on, and embrace the whole ‘consumer experience’, from the design of the floor plan and retail space design, to the ‘look’ of the mannequins, store windows, fixtures and fittings and the way in which consumers interface with the brand and physical space. This unit introduces the role and theories of visual merchandising for fashion, from creative concept development to resolution and client presentation.

    Professional Practice and Industry Placement
    This unit is self-initiated and will involve you taking a legitimate industry placement opportunity, regarded by you and your unit leader as an appropriate and unique professional experience. Prior to going on placement you'll have the opportunity for self-diagnosis in respect of your interests, strengths, weaknesses and career ambitions. You'll participate in mock interviews, appreciate assertiveness and negotiation and complete your professional CV in preparation for your industry placement.

    Study Abroad (optional)
    This optional unit will allow you to spend a period of time in an overseas educational institution.

  • Year 3

    Your final year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a unique, creative and industry-linked final major project.

    Strategic Research
    The emphasis of this unit is on thorough, investigative research into key areas of fashion management and marketing to support a proposal for a new business concept. You'll be expected to consider the theoretical and professional contexts of your exploration of the competitive marketplace. It is important that your work and research is contemporary, innovative and representative of its target audience and market.

    Trend Forecasting and Concept Development
    This unit involves an in-depth study of the macro environment. The findings from the study will be applied to discover future trends within a chosen market sector. Skills of synthesis and evaluation will be applied to translate primary and secondary research into future probable trends.

    Strategic Implementation and Career Planning
    You'll analyse and synthesise your research in order to produce a market report, a visual pack and finally present your project. Your project may be industry-linked or self-initiated, in line with your personal career aspirations within the fashion management industry.

  • Study abroad

    This course offers the opportunity to study abroad for part of your second year. To find out more about studying abroad as part of your course please see the Study Abroad section:

  • Fees and additional course costs

    Tuition fees
    The course fees per year for 2019 entry are:

    • UK and EU students - £9,250 
    • International students - £15,500 (standard fee)
    • International students - £14,880 (full early payment fee)

    The fees for 2020 entry have not been confirmed but will be listed here as soon as possible.

    Additional course costs
    In addition to the tuition fees please see the additional course costs for 2019 entry.

    Further information
    Find out more about our course fees and any financial support you may be entitled to:

    These fees are correct for the stated academic year only. Costs may increase each year during a student’s period of continued registration on course in line with inflation (subject to any maximum regulated tuition fee limit). Any adjustment for continuing students will be at or below the RPI-X forecast rate.


Business School

The first of its kind in the UK, our new Business School for the Creative Industries builds on our long tradition of collaborating with employers to cultivate leadership, entrepreneurial and problem-solving skills.


Dedicated Fashion Management & Marketing studios and study areas, campus photographic studios with lighting rigs, green screen lighting set ups and digital media suites equipped with Macs and PCs, programmed with specialist software such as Illustrator, Photoshop, InDesign, Dreamweaver and After Effects.

Programme Director

What our students say

Course connections

On this course, you'll be exposed to a world of opportunities

  • Industry links

    Designed to produce highly employable graduates with a sound understanding of the fashion industry, our Fashion Management & Marketing degree gives students the chance to benefit from our extensive industry links and from events such as London Fashion Week. Our industry connections include:

    • Hugo Boss
    • Liberty of London
    • Burberry
    • ASOS Marketing
    • Whistles
    • Prada
    • Paul’s Boutique
    • Kering
    • Margaret Howell
    • Paul Smith.
  • Careers

    Our commitment to helping our students to secure employment before graduation means that our graduates progress to careers at many leading companies, such as:

    • Harvey Nichols
    • Alexander McQueen
    • Harrods
    • River Island
    • House of Fraser
    • UGG Australia
    • L’Oreal
    • Jigsaw
    • Topshop
    • Ralph Lauren.

    Recent graduate roles have included:

    • Marketing assistant
    • Allocator
    • PR manager
    • Content curator
    • Visual merchandiser
    • Optimiser
    • Wholesale and marketing executive
    • Online production assistant
    • Trend forecaster
    • Online editorial copywriter. 
  • Further study

    You may also like to consider further study at postgraduate level.


UK/EU applications

Apply for full-time study - starting September 2019:

Apply for part-time study - starting September 2019:

Apply for full-time study - starting September 2020:

Apply for part-time study - starting September 2020:

International applications

If you are applying for more than one course in the UK please apply via UCAS, to apply direct to UCA please use the links below:

Apply for full-time study - Year 1 - starting September 2019:

Apply for full-time study - Year 2 - starting September 2019:

Apply for full-time study - starting September 2019:

Apply for full-time study - starting September 2020:

Apply for full-time study - starting January 2020:

Apply for this course and other courses in the UK - full-time study - starting September 2019:

Due to visa requirements, this course is not available to students that require a Tier 4 (General) visa

If you have another category of visa please contact us: to find out if you are eligible to study.

If you're interested in joining Year 3 of this course, please contact our Admissions Team on +44 (0) 1252 892 960 or

When to apply:

We are still accepting applications for 2019 entry - get your application in now.
If applying directly to us, you can apply throughout the year but we recommend you apply as early as possible so you have time to arrange accommodation and visas.

For more information visit our how to apply pages

Entry requirements

UK entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points, see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma (Level 3)
  • Merit at UAL Extended Diploma (Level 3)
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
  • 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level, see more information about IB entry requirements.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2).

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

*We occasionally make offers which are lower than the standard entry criteria, to students who have faced difficulties that have affected their performance and who were expected to achieve higher results.

International entry requirements

To view the equivalent entry requirements for your country please select it in the list below.

Pick Your Country

Non-UK equivalent qualifications

English language requirements

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the UCA International College

Learn more about the UCA International College

Your portfolio

No formal portfolio is required for this course. But, if you want to bring work for discussion at your interview, you're welcome to do so. We'll require you to attend an Applicant Day which will include an interview. This will also give you the opportunity to visit us, meet the course team and see the facilities.

More portfolio advice

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