Xiao (Lucia) Lu

Lecturer in Management for the Creative Industries, UCA Epsom

Academic, Business School for the Creative Industries

Xiao (Lucia) Lu is a lecturer and researcher in Management for the Creative Industries at the Business School.

She obtained a PhD in Cultural Management and Policy from Goldsmiths, University of London and an MA in Media and Advertising from the University of Leicester. Before the UK, she completed a bachelor's degree in Drama and Literature from the National Academy of Chinese Theatre Arts in Beijing, China. Her teaching and research focus on arts marketing, cultural consumption and audience engagement.

Before joining the UCA, Xiao was teaching the PG and UG Arts Management courses at Middlesex University and Goldsmiths, University of London. She also worked in various arts and cultural organisations, such as Ogilvy & Mather, China National Centre for the Performing Arts and Asia House London.