Julie joined UCA back in 1999, in its original guise as Surrey Institute of Art and Design, after achieving a Masters in History of Dress and Textiles at Winchester School of Art.
She also taught at Southampton Solent University and Goldsmiths College, teaching fashion, journalism, media and communication students, whilst undertaking a Masters in Research in Media and Communications at Goldsmiths, before going on to do her PhD at the University of Southampton.
Dr Julie Blanchard-Emmerson’s thesis ‘Feeling your age: Pre-teen fashionable femininity’ examines girls as meaningful consumers of fashion and explores the relationship between clothes and identity for these girls. The research demonstrated that the girls in the study were alert to social expectations but were also able to create multiple, fluid identities through dress. Clothes were linked to memory and biography, and the sensuous experience of dress allowed girls to feel that they were growing up, and to situate themselves temporally on their life course.
Dr Blanchard-Emmerson’s current teaching of fashion history and theory to Fashion Journalism students, is informed, not only by her sociological fashion research, but also by her ongoing engagement with current pedagogy and she is a Fellow of the Advance HE (formally Higher Education Academy).
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