Chris is the lead tutor on BA (Hons) Music Marketing & Promotion. His key research interests include: corporate creativity and innovation; music marketing practice; and the history of music business.
His consultant interests are: Music business education; music marketing & promotion; artist development; Music business; E-learning and professional development.
Chris was a senior A&R executive at Virgin EMI, Sony and Universal Music Group delivering No.1 selling albums and singles working with artists, songwriters and producers such as Blue, Atomic Kitten, Robert Plant, Natalie Imbruglia, Lemar, Diane Warren, Gary Barlow, Rob Davis and Cathy Dennis.
During his time at Universal he was head of A&R for the BBC/Endemol reality series, Fame Academy, and went on to work for Universal Music Group in Shanghai, China consulting on A&R and Marketing for China’s number 1 television show, Wor Xing Wor Show.
Chris also delivers executive training for clients that include Universal Music Group, BPI, Sony Electronics, EA games (LA), eBay, Pernod Ricard and Telefonica ranging from music industry specialisms to executive & business creativity and innovation.
He is currently a Senior Fellow of Higher Education, music course curriculum designer & validation consultant as well as a board member of UK Music Skills Academy helping to further integrate music education and industry.
For more information click here