Erin Hayhow, studying MA Fashion Design at the University for the Creative Arts (UCA) Rochester, will be showcasing looks from her brand EIRINN HAYHOW at BareFashion UK’s Vegan Fashion Show.
EIRINN HAYHOW is a season-less, gender fluid, and mood-enhancing fashion and scent label. Her collections use 100% recycled material, re-imagining waste materials into ready-to-wear catwalk fashion. Her pieces offer zero-waste high-vibe couture garments, screen-printed with her own painterly works and punk motifs. Erin explained: “The artwork for my collections is always taken from absurdities in nature, I tend to see the beauty in everything: like an interesting shape formed in chewing gum on the floor, or a smiley face in the moss on concrete. The motifs inspire the name of each collection, and each of the pieces is designed to empower people to be themselves.”
© Erin Laurel Hayhow /Photography: @robroachstudio
In an interesting addition, each of Erin’s collections is complemented by a perfume or scent, which similarly follows her waste-free ethos being made from wasted flowers, organic, and natural ingredients.
Erin will showcase 3 looks from her latest collection I AM TRASH (flowers grow in dustbins) live on the catwalk at BareFashion UK’s vegan fashion show at the Truman Brewery in London on Saturday 10 August. This is the UK's only 100% vegan fashion show, featuring clothing lines, beauty products and accessories from vegan, sustainable and ethical brands from the UK and beyond.
One of the pieces is a long leather, silver, gender fluid jacket, which has been hand-dyed with natural pigments and then screen-printed by hand. The material for the jacket is a mixture of an innovative new sustainable material Pinatex ® – made from the waste fibre of pineapple leaves – and bamboo silk, a vegan alternative to traditional silk, which decomposes naturally. This is accompanied by a naturally dyed pink lining, hemp denim jeans and a recycled poly-wool top.
© Erin Laurel Hayhow / Photography: @robroachstudio
Having lived in Berlin from 2015 to 2018, the collection was first viewed as part of a waste-free catwalk show at Soho House Berlin, which Erin curated in May of this year. Since returning to her home town of Whitstable in Kent, Erin decided to study for her masters at UCA, and pursue her fashion career.
So, what next for Erin: “After finishing my MA, I plan to complete the rest of my collection, working from my studio in Margate, and continue to create conceptual waste-free catwalks across Europe. On 10 August I will be launching the first pieces for my online store, hoping to sell these to stockists in both London and Berlin. I also plan to be teaching one day a week at UCA Rochester.”
Video courtesy @jessdadds
Follow Erin ©eirinnhayhow to hear her latest news and find out about her new online shop!
Or view Erin’s collection at the MA Rochester Show being held at the UCA Canterbury campus between 23 and 30 August. For more details see the MA Show page on the UCA website.
All images courtesy © Erin Laurel Hayhow / @eirinnhayhow and styled by @lukerenne with hair by @Hayleyedwards_hair @harleysnisnip and makeup by @bethellenb