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Dumb Ways to Spread: UCA students create video for coronavirus campaign

As lockdown restrictions start to be lifted, students from the University for the Creative Arts (UCA) have created a new video to remind us that we all need to stay alert.

UCA students create Covid-19 campaign video

Undergraduates from a mix of courses combined their skills in advertising, animation and music to produce a fun and catchy animation that highlights the careless ways that coronavirus can be spread, and the benefits of vaccination. The video, Dumb Ways To Spread, is based on the viral video hit, and cult classic, Dumb Ways to Die.

The students also pitched the concept to Surrey-based singer/songwriter Eloise Kate, who gave the campaign its voice. She said: "A lot of my songs talk about themes such as emotions or mental health and I’m passionate about helping others, so I loved the idea.”

UCA students create Covid-19 campaign video

The whole project was completed in little over a month and although the students were unable to physically meet, they worked together, building trust and sharing ideas through video calls and online chat. Their common goal was a desire to help the public and their highly creative approach, especially for such sensitive messages around Covid, was exactly what was needed to make people smile a little.

“We hope that Dumb Ways to Spread will be shared widely, as a fun but important message,” said Beti Bara, project coordinator and advertising student. “Ultimately the only way out of this is through mass vaccination, so if we can have any impact on getting people to have the jab, then we’ll be really pleased”

Dumb Ways to Spread is available on YouTube, including a sing-along version with lyrics, and also across social media via the hashtag #dumbwaystospread.

Image credits:

Header image: Çise Tuna

First image: Jack Hilder

Second image: Kieran Firth-Bernard