NewsUCA Rochester

ACME themed stand wins prestigious New Designers prize

Animators from our Rochester campus are celebrating after their ACME themed stand picked up a prestigious award at New Designers 2015. Based on the famous running-gag from the Wile E. Coyote cartoons, the stand from BA (Hons) Computer Animation Arts (CAA) wowed the judges with its fantastic creativity and well planned execution. It’s the third time the course has collected the Best Stand award, having previously been awarded the gong in 2010 and 2013.

Now in its 30th year, New Designers aims to showcase the UK’s hottest up-and-coming design talent, with over 3000 new graduates taking part each year. Phil Gomm, Course Leader of CAA, says: “our challenge is a very simple one – to create a knock-out showcase for our talented graduates that captures the imagination of employers and the public in an instant, and broadcasts unequivocally the top-notch quality of the course. This year's ACME inspired theme was great fun to design. It's punchy, playful and born from our love of animation." 

The award-winning Computer Animation Arts stand at New Designers

Phil Gomm and Ethan Shilling – a 2012 first-class honours graduate now working in the field – designed the original concept and visualisation. The eye-catching designs were then passed on to Andrew Stead, senior lecture for Creative Arts for Theatre and Film (CATF), who constructed the stand, and Simon Holland, Technical Tutor and alumni of CAA, who designed the blue-print art and the stand’s special animated content. With the stand designed and built, recent graduates from the course were invited to submit their graduation work for display.

Among those displaying was recent graduate Sam Niemczyk, whose short mystical animation, The Erkling, helped earn her a first-class honours. Sam says the stand was: “colourful and playful but still managed to display the students’ work successfully and engage the viewers. It was also a melancholic journey back to the good old Road Runner and the Coyote cartoons that most people know and remember. Also among the exhibitors was Emily Clarkson, who showed-off her animation Morrigan, a short romantic tragedy based on Celtic mythological Goddess.

The win marks a continuing run of success for graduates of CAA, with other recent successes including Amar Chundavadra, who went up against Game of Thrones at the Visual Effects Society Awards in Hollywood, and Scott Dawkins, who was part of the Oscar winning-team behind the smash-hit blockbuster, Gravity.