Elizabeth Whibley, an MA Fashion Design student from the University for the Creative Arts (UCA) Rochester, will showcase her Oxfam Collection at a pre-loved, charity pop-up in London for #LoveNotLandfill from November 14-17.
Eco-fashion campaign #LoveNotLandfill, who encourage donations to clothes banks, charity shops, clothes swapping, and buying second hand, will be championing pre-loved fashion at a pop-up store in Seven Dials London, featuring collections from charity shops curated by some of fashion’s most style-savvy influencers.
Oxfam requested to work with fashion influencer Elizabeth, who has frequently talked about her second-hand fashion finds on her Instagram channel and showed her followers how she styles her pre-loved outfits. “My best outfits are comprised of second-hand pieces that I know I will not see anyone else wear – they really help shape my identity,” explained Elizabeth.
With the help of Oxfam Wastesaver, which saves 12,000 tonnes of textiles from landfill each year, Elizabeth chose pieces for her collection which matched her 60s and 70s kitsch, retro, pink, colourful, and feminine style of dress.
She said: “my Oxfam collection will reflect my aesthetic, with pieces from the wacky to the very-wearable.”
Each influencer has chosen five-hundred pieces from their partner charity to sell at the #LoveNotLandfill store, with all profits going straight to the charities. Other collections include the Barnardo’s Collection by Emma Breschi, Cancer Research UK Collection by She Wears Fashion, The Royal Trinity Hospice Collection by Oenone, plus depop sellers Past Trash and Youth ID, and a special menswear collection gathered from all the charities curated by sicckm8.
As well as discovering on-trend sustainable fashion, the store will be a space to find out more about eco-fashion and the climate emergency with notice boards, talks and demos. People can also bring along old and damaged clothes to donate via Love Not Landfill’s Bambi-designed clothes bank, and the Clothes Doctor will have a mend and repair station offering alterations and showing fashion lovers how to repair and upcycle their clothes.
“The biggest problem is consumers habits: too much of what we buy is new,” said Elizabeth. “My aim behind creating The Oxfam Collection is to help ease this problem and encourage people to ditch their fast-fashion habits and switch to second-hand. I always donate my clothes to charity shops, there so many incredible vintage gems and second-hand garments just waiting for a new home, and they can make your wardrobe completely unique.”
The #LoveNotLandfill Pop-Up Store will be open from Thursday 14 November to Sunday 17 November at 47-49 Neal Street, Seven Dials, WC2H 9PZ.
Opening times: Thursday 14 Nov 11am-9pm; Friday 15 Nov 10am-8pm; Saturday 16th Nov 11am-8pm; Sunday 17 Nov 11am-6pm.
To learn more about studying Fashion at UCA visit the course pages.