One of our Textiles students has fought off stiff competition from students all over the country to secure first place in the Jermyn Street Design (JSD) design challenge, winning a cash prize and a three month placement with the industry leading design company. BA (Hons) Textiles for Fashion & Interiors student Lucy Dodd is in her second year at our Farnham campus, and found out about the competition opportunity from her course leader.
The design team at JSD, known for producing award-winning clothing for global clients such as Eurostar, Dior and Gucci Beauty, gave students a fictitious client brief to work to for the competition, asking the entrants to design a bespoke uniform wardrobe for the cabin crew staff of a new luxury airline.
“The company wanted designs for both male and female cabin crew that were stylish and still practical,” explained Lucy, who produced presentation boards that showed her designs along with the development process.
JSD was looking for innovative ideas and evidence of a creative thought process, with realistic ideas that show an understanding of the client brief.
“I took inspiration for my uniform collection from 60s cabin crew uniforms”, said Lucy. “I was interested in taking the simplistic shift dress style and structural elements of these designs and fusing them with new modern materials and smart technologies.”
Lucy’s uniform idea featured a pattern that she had designed which was again inspired by the past, offering a retro quality. She combined this with a metallic pigment to feature a futuristic element.
As winner of the competition, Lucy has received £1,000 and will also be partaking in a three month internship at JSD within their design team.
“Lucy showed that she had clearly understood our brief to create a unique, new look for a five star airline,” said Ann Dowdeswell, Sales Director at JSD. “We enjoyed the way Lucy explained her 60s inspiration in her design rationale. Her fun 60s slant on uniform design was unique, while showing the elegance we expected from a VIP airline range.”
Lucy is specialising in printed textiles in her degree and will graduate from UCA next year. “I hope to pursue a career as a print designer,” said Lucy. “I usually design for interiors however, after having this success with this fashion design project, who knows where I will go from here!”
You can find out more about our Textiles for Fashion & Interiors course here.