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Product Design work is highly commended in Hyundai Innovators of the Future competition

A UCA Farnham student has been highly commended for her creative SUV interior designs, after entering the UK-wide Hyundai Innovators of the Future competition. 

With the aim of removing the chore of driving, third year BA (Hons) Product Design student Faye David designed the interior of a driverless car to accommodate long-distance travel. The model includes a range of features from adjustable seating with a privacy screen doubling as a pillow, to wireless control panels for tasks such as navigation, lighting and media. 

Faye, who graduates from UCA next week, said: “In cars today we lack an appreciation for the people we travel with and I believe that it’s because of the restraints of a car. It leaves us lacking appreciation of the places and views we see. In my designs, I challenged myself to create an interior that includes all of these ideals.”

Hyundai’s Innovators of the Future competition gave design students from across the UK the opportunity to reimagine an SUV interior for 50 years’ time. The judging panel focussed on innovation, future proofing and sustainability, in addition to problem-solving and beautiful design.

“I wanted to create a design that turned the SUV interior into an adaptable, recreational space. It feels great to have my work recognised by a company such as Hyundai and to have been Highly Commended in this competition,” Faye added.

The judging panel, which consisted of a team of influential experts from the world of motoring, tech and design, particularly praised Faye's use of drawings to explain her modular design approach and her employment of 3D CAD models.

“There are a number of thing that can be done to make the driving experience more comfortable, so I considered things like seating and how to make the design feel more luxurious,” Faye commented. “Part of my design included a rotational chair that allows you to either admire the view or turn to socialise with fellow passengers.”

Find out more about BA (Hons) Product Design at UCA.