BA (Hons) Graphic Design Student from the University for the Creative Arts (UCA), Aleksandra Glebocka, has been shortlisted for the Royal Society for the Encouragement of Arts, Manufacture and Commerce (RSA) Student Design Awards for her animation, ‘Normalised Sexism’.
The RSA is on a mission to enrich society through ideas and actions, sharing new ideas, carrying out cutting-edge research and building collaborative networks to deliver 21st-century enlightenment. The RSA Student Design Awards challenge emerging designers to tackle the social, environmental and economic issues through design thinking.
The 2018/19 RSA design briefs launched in August 2018. These consisted of ten real-world challenges focused on big social issues and were opened to higher education students and recent graduates around the world.
Studying her final year at UCA Epsom, Aleksandra chose to respond to the Moving Pictures brief, an audio clip titled ‘Everyday Sexism’. “It seemed relatable to me, I like engaging in social issues, and most women experience sexism on a daily basis. Normalised acts are being ignored,” said Aleksandra.
The audio clip was read by the feminist author Laura Bates, who speaks about the various manifestations of unchallenged sexism in society, and Aleksandra chose animation to bring this audio content to life.
“It was my first time working with animation and I must admit that matching the footage to the audio was very challenging. The skills I learnt over the last three years of studying graphic design helped me massively with composition and frame, as well as with matching the typeface, spacing and colours,” said Aleksandra.
The Awards consist of over £30,000 in cash prizes and paid placements. Winners will also receive practical support from the RSA and their partners and will join a global community of alumni that includes Apple Design Chief, Jonathan Ive.
“Briefs like the RSA not only challenge your technical competences but also force you to think outside of the box. It's just like working for a client, you get a brief and you need to answer and visualise it,” added Aleksandra.
Winners will be announced later this month.